Download - West Broadway Biz Master Plan
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WEST BROADWAY BIZ MASTER PLAN
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TABLE of CONTENTS
Introducon: West Broadway BIZ Character1.
Master Plan Goals and Objecves2.
Master Plan Key Features3.
BIZ Entry & Important Intersecons Concepts4.
Streetscaping5.
Storefront Improvement Program6.
Planned Development Overlay7.
Recommendaons & Priories8.
Cosng9.
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INTRODUCTION: WEST BROADWAY BIZ CHARACTER
image source: flicker mrchristianimage source: http://westbroadwaybiz.com/ image source: http://silvergenes-canada.blog
If you were to visit West Broadway today, you would find:
A walkable community with a neighbourhood focus and an eclecc range of locally owned businesses
An organically growing community of local businesses, shops and restaurants, forming an up and coming commercial district within the City of Winnipeg
Acve stewardship groups and community gardening promong a Green lifestyle and community image
An emerging cycling and pedestrian culture linking into the Citys riverfront parkway acve transportaon network Diverse community both ethnically and economically
Arsc richness with many community based art programs and events (Sherbrook Street Fesval, Snowball Fesval, Art City Parade )
Strong youth outreach programs culvang community pride
Majesc elms and other mature trees lining the boulevards and streets
A high density residenal neighbourhood
A community bounded on the south by the Assiniboine River with direct access to Winnipegs infamous winter ice trail and cycling network
Love - Community - Diversity - Growth
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To accomplish these goals, the Master Plan included the following objecves:
West Broadway BIZ Master Plan Objecves:Developing the Gateways into the West Broadway BIZ
Streetscaping of Broadway, Sherbrook St. and Maryland St. corridors to improve pedestrian and cycling infrastructure to create astronger pedestrian district
Strengthen pedestrian connecon between commercial districts and community desnaons at important intersecons
Locang BIZ branding and signage in prominent places, clearly visible to vehicles and pedestrians.
Creang beer Acve Transportaon (A.T.) infrastructure, cycle lanes, bike parking and wayfinding to promote sustainable and green
community
Provide strategies and ideas in order to idenfy incenves for businesses to improve their storefrontsProvide basis for a future Planned Development Overlay that would become a zoning regulaon that supports BIZ goals
The West Broadway BIZ Master plan outlines excing opportunies to grow an incredibly engaged and redeveloping neighbourhood.
West Broadway BIZ Master Plan Goals:Strengthen businesses by strengthening the character and identy of West Broadway
Promote walkable and cyclable commercial districts
Brand the district to enliven street corridor and aract visitors
Promote high quality built form, partnerships, incenves that promote unique places for small shops, local businesses and urban living.
BIZ MASTER PLAN GOALS AND OBJECTIVES
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BIZ ENTRY & IMPORTANT INTERSECTIONS CONCEPTS
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Prominently located BIZ graphicbranding on cobra light fixtures.
Seasonal displays in
Infill tree planng
Oversized, vibrant coloured planters
lining boulevard
The Broadway & Portage Ave. Gateway Concept
EXISTING PROPOSED
Develop BIZ Gateway using oversized eye catching planters to create a unique entrance that expresses
the green gardening culture of the BIZ.
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Seasonally changing banners
at entrance to BIZ Seasonal displays in planters
PROPOSED
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Infill Street Trees Highly visible BIZ
signage
Prominently located BIZ graphic branding
with seasonally changing banner displays
Sherbrook St. Gateway ConceptCompelling and highly visible BIZ bran
with transparency over enre length o
overhead walkway
EXISTING
EXISTING
PROPOSED
PROPOSED
Develop compelling BIZ brand graphics to be displayed on enre length of overhead walkway.
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Prominently located BIZ graphic brandingwith seasonally changing banner displays
Broadway & Osborne St. Gateway Concept
Compelling and highly visible public art / signage with
BIZ brand graphic to welcome people to the district* Note: East end of Broadway is in Downtown jurisdicon and will require
Urban Design Review and approval.
Infill tree planng to
entrance into BIZ
EXISTING PROPOSED
Develop BIZ gateway with highly visible BIZ brand graphics displayed at large scale
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Sherbrook St. and Broadway Important Intersecon Concept
EXISTING PROPOSED
Soen hard fenced edge with
planng
Connuous paving indicaon
on sidewalk and intersecon to
demonstrate pedestrian priority
around corner
Create a pedestrian scaled intersecon using tree planng and hedges, wayfinding, paving and branding to
encourage pedestrian link between two primary commercial streets
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Broadway and Young St. Important Intersecon Concept
EXISTING PROPOSED
Infill tree planng to frame
entrance
BIZ Informaon Kiosk
Opportunity for BIZ branding and
wayfinding (in associaon with Art C
Reinforce this important community connecon to Neighbourhood Centre by creang a pedestrian friendly
intersecon with planng wayfinding icons and branding.
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Maryland St. and Broadway Important Intersecon Concept
EXISTING PROPOSED
BIZ Informaon Kiosk
New banner poles, prominently
located BIZ graphic branding
Ornamental fence with planng,
setback from property line to
create feature corner with planter
and informaon kiosk
Oversized, vibrant coloured plantersurrounding exisng elm tree
Create a south-bound gateway into the BIZ by using an oversized brightly coloured planter, and opening up
the fencing at the North West corner. Create a pedestrian scaled space with seang, informaon kiosk and
other pedestrian amenies.
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STREETSCAPING
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Broadway Corridor StreetscapingBROADWAY PROPOSED TYPICAL SIDEWALK LAYOUT
Street Furnishing
Zone
Street Tree
Infill Planng
District Branding and
Seasonal Planng on
Exisng Pedestrian
Light Fixtures
Universally
Accessible ClearPath of Travel
Property Line
District Branding
Banners on Cobra
Street Light
Building Setback Zone
Opportunity to partner
with property owners to
provide addional pedestrian
amenies in building setback
area
Building
Building
Narrow R.O.W.
Limited space
for streetscape
furnishings
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Examples of Broadway Corridor streetscaping are provided in the following pages through before and aer photo simulaons.
Images present recommendaons that apply to more than one situaon along the corridor.
Enhance commercial district of Broadway to promote walkable commercial district, a unique place for small shops, local businesses
and vibrant urban living
Broadway Corridor Exisng CondionsBroadway has current constraints and lacks definion and encement of pedestrian environment:
Narrow right-of-way (R.O.W.) with limited space available to provide addional public amenies such as seang and planng
that would help to create a comfortable pedestrian environment
Broadway is a major thoroughfare with high traffic volumes
Recommendaons1) Introduce streetscaping improvements to create cohesive district image and comfortable pedestrian environment.
Infill tree planng,
New contemporary site furnishings such as bike racks
BIZ district branding
Upgrade sidewalks to meet universally accessible standards (in associaon with COW street renewal works)
2) Promote building and facade enhancements that enliven / enrich street character and/or offer addional public amenies byproviding incenves through facade improvement program and building partnership with local business owners
Encourage landscaping of building setback zone to provide seang and planters
Breaking up long facade with planters, building arculaon such as windows and doors
Framing building entries with planng or paving
Enrich facade design with signage/ canopies/ awnings
Facade Lighng to enhance pedestrian ambient light
Planng / fencing/ screening to buffer parking lots
3) Iniate a Plan Development Overlay to guide appropriate future developments
Provide basis for a future Planned Development Overlay that would become a zoning regulaon, which supports BIZ goals
Broadway Corridor Streetscaping
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Street Tree missing
Narrow R.O.W.
limited opportunies for
furnishings
Building Setback Zone
Encourage landscaping of buildin
zone to provide addional public a
seating and planters
Clear path of travel
not delineated
Paving Im
meet Uni
guideline
clear pathStreet Furnishings Zone
bike racks and pedestrian light
fixtures
EXISTING PROPOSED
Infill Street Trees
Broadway Corridor Streetscaping Examples - Landscaping building setback zone
Encourage property owners to landscape building setback zones to offer addional public amenies such as seang, planters, paos
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Broadway Corridor Streetscaping Examples - Breaking up long facade
Promote building and facade enhancements that enliven / enrich street character. Breaking up long facade with planters,
building arculaon such as windows and doors
EXISTING PROPOSED
Long facade does not engage the street or provide
pedestrian friendly / inving environment
Building Entry
Entry to Broadway has
been closed
Establish rhythm and connuity with BIZ
branding on banners
Create arculaon on long fac
seasonal planng and displays
sidewalk and provide more ap
environment
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Frame building entry with planters, seasonal displays, or furnishings and paving
Broadway Corridor Streetscaping Examples - Framing building entries
Cr
pla
pa
sid
Frame building entry with pl
displays, or furnishings and d
entrance with paving
Establish rhythm and connuity with BIZ
branding on pedestrian light fixtures.
Refurbish canopy and signage
Exposed Parking Lot
Commercial EntryUnique Building Canopy
EXISTING PROPOSED Seasonal planng display with oversizedhanging planters
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Broadway Corridor Streetscaping Examples - Signage and Canopies
Faade lacks definion and character of
commercial businesses
Faade design enhancements with
canopy, signage + lighngNot clearly defined commercial
entries
Frame building en
seasonal displays,
delineated entran
Enrich facade design with signage/ canopies/ awnings
EXISTING PROPOSED
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Sherbrook Corridor Streetscaping
SHERBROOK ST. PROPOSED TYPICAL SIDEWALK LAYOUT
Property Line
Cobra Street Light with
District Branding Banners
1.5- 2.5m clear
path of travel
Street Furnishing Zone
Encourage bike parkingfacilies
Building Frontage Zone
Provides an opportunity for
property owners to spill out
into the R.O.W. with:
- Seang
- Planters
- Pao Tables
- Display Boards & TablesBuildingExisng Pedestrian
Light with
District Branding &Seasonal Planng
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Sherbrook Corridor Streetscaping
Examples of Broadway Corridor streetscaping are provided in the following pages through before and aer photo simulaons.
Images present recommendaons that apply to more than one situaon along the corridor.
Sherbrook Corridor Existing Conditions
Wide R.O.W. with opportunies for businesses to spill out into public R.O.W. and enliven pedestrian environment Concentraon of shops and restaurants in one area of the corridor, offers strong commercial district that promotes walkability
Close proximity to a strong cycling community, corridor has limited infrastructure to support cycling acvity
Recent developments have not supported the local character ie. long building facades that lack interest and arculaon, parking lots
adjacent to sidewalk
Concern that new/ infill developments may not promote and enhance exisng street character
RecommendationsIntroduce streetscaping improvements to create cohesive district image and comfortable pedestrian environment.
- Street Tree infill planng
- BIZ district branding
- Upgrade sidewalks to universally accessible standards (in associaon with COW street renewal works)
- Install furnishings such as bike racks to promote cycling and A.T., planters and benches
Develop A.T. infrastructure (cycle lane and parking) to encourage sustainable transportaon
Encourage building and facade improvements through - Partnership with business owners
- Incenves through facade improvement program
Develop a Plan Development Overlay to guide appropriate future developments that enhance the exisng street character strengths
Promote facade enhancements that enliven / enrich street character and/or offer addional public amenies.
- Encourage spill out of businesses onto sidewalk (pao, signage, sales)
- Breaking up long facade with planters, building arculaon such as windows and doors
- Framing building entries with planng or paving
- Enrich facade design with signage/ canopies/ awnings - Facade Lighng to enhance pedestrian ambient light
- Planng / fencing/ screening to buffer parking lots
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Exposed Parking Lot
open to the sidewalk
Develop new A.T. Facility, withbump-outs at transit stops, to
link commercial district to city of
Winnipeg cycling network
Encourage bicycle parking infrast
accommodate and promote cycli
Develop A.T. infrastructure (cycle lane and parking) to encourage sustainable transportaon
Sherbrook Corridor Streetscaping Examples -Acve Transportaon (A.T.)
EXISTING PROPOSED Create plaparking lo
Large commercial parking area
with no bicycle parking
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Sherbrook Corridor Streetscaping Examples - Breaking up long facade
Promote building and facade enhancements that enliven / enrich street character. Breaking up long facade with planters,
building arculaon such as windows and doors
Seasonal planng to frame b
entry
Long facade with limited entries onto sidewalk,
does not promote pedestrian friendly / inving
environment
Break up long
windows and
pedestrian en
Doorway onto Sherbrook is
not main public entry
Develop main public entrance facing street
or directly accessible from public sidewalk
Seang, tables along buildin
out onto sidewalk
EXISTING PROPOSED
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Bike Parking
limited facilies
Faade lacks definion and character of commercialbusinesses
Wide R.O.W., opportunity for
Business to take advantage of
building frontage zone
Opportunity for businesses to
spill out onto public R.O.W
with seang, display table etc.
Sherbrook Corridor Streetscaping Examples - Facade Design with Signage and Canopies
Enrich facade design with signage/ canopies/ awnings
EXISTING PROPOSED
Faade design enhancements with
colourful canopies, signage + lighng,window boxes
Encoura
parking
to accom
promote
Main public entrance facin
directly accessible from puChange door style to creat
entrance
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Corridor Streetscaping Examples - Infill Tree Planng, Protecng the Urban Forest
Engage in discussions with City Councilor and City of Winnipeg Forestry department to promote infill tree planng.
Image: Tree planng
Image: Strategy for gr
planng to increase s
BIZ BOUNDARY
Misericordia
Health Centre
Infill Tree planng in Commercial Areas (shown in pink on maps below) to follow City of Winnipegs Best
Pracces for Urban Trees principles and guidelines on Regional Streets . Tree guards to be installed with all newstreet tree planng in commercial areas. These guidelines are in place to enhance success of urban tree survival.
Guidelines include tree planng using structure cells below sidewalk.
Infill Tree planng in Residenal Areas (shown in green) can be planted directly into sodded boulevard or open
trenches as per images on right.
Broadway Tree Planng Areas
Sherbrook & Maryland Tree Planng Areas
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Corridor Streetscaping Examples - LighngPedestrian Light Fixtures Facade Lighting Architectural Accent Lighting
Refurbish Pedestrian Light Fixtures.Refurbish and clean up exisng
pedestrian light fixtures with
replacement of bases, consistent
fixtures throughout district, and
painng poles
Fixture Replacement Opons:
(Cost prohibited in the short term)Select new fixtures and poles to
update look and feel
Select new fixtures that focus light
on branding and signage
Replace exisng fixtures with
coloured LED for unique colour
ambiance along street
Promote facade lighng that contributes to the
ambiance and safety of the street during evening
hours.
Highlight significant local building icons with a
accent lighng.
Precedent Example Precedent Example
Precedent Example
Crossway Church, Broadway Westminster Church, Maryl
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Develop highly visible informaon kiosks with
compelling BIZ brand graphics. Informaon kiosk
will be located throughout the BIZ at key vehicular,pedestrian and A.T. intersecons. Kiosks to feature
a community noce board to promote local events,
sales, concerts, and fesvals, and a slot to place BIZ
map leaflets for visitors to use to navigate the area
Informaon Kiosks Features
Gordon Bell
Sports Field
Redevelopment
Great
West
Life
Westminster Ave
Wolse
leyAv
e.
Broadway
Sherbro
ok
Marylan
d
Portag
eAve.
BIZBOUND
ARY
CornishAve.
SpenceSt.
BalmoralSt.
Broadway
Neighbourhood
Centre
Sherbrook
Community
Gardens
BoulderPark
Westminster
United Church
Balmoral Green
Space, Great
West Life
Community
Gardens
Community
Gardens
Misericordia
Health
Centre
l
p
e t
Spence Landing
(Future Neighbourhood
Waterfront)
ayad
igh our
tr
Mulligans Landing
(Future Waterfront
Plaza)
Mostyn Place
Park
Legen
InK
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STOREFRONT IMPROVEMENT PROGRAM
F d I t P R d
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Facade Improvement Program Recommendaons
ExampleofFacadeImprove
Storefront Improvement Program Recommendaons
Intent:
Re-structure West Broadways storefront improvement program with markeng incenves, design advice, fundingmatching and improved program administraon in order to encourage businesses / owners to take pride and
invest in faade enhancements that improve the street character and provide a welcoming environment to work,
shop and live.
Recommendaons:
1. Markeng Incenves
Promote program through website and newsleer; publish previous successes with before and aer
pictures.
Provide recognion to businesses already contribung to character of neighbourhood through good design.
Instute grant recognion program (such as program sckers from storefront doors) for businesses to
recognize West Broadway BIZ contribuon.
Recognize grant awardees at AGM or separate recepon.
Encourage businesses to apply for other awards such as Commerce Design Winnipeg contest through
Chamber of Commerce Winnipeg
2. Design Advice
Engage local architects from BIZ membership on retainer to provide design assistance or advice to help
prepare grant applicaon. BIZ to provide cost of 2-3 hours of me.
3. Funding Matching
Increase the amount of money available to a maximum $5000 for matching contribuons.
Establish an annual budget ($5,000 - $15,000).
4. Program Administraon
Name program coordinator within BIZ to administer program, answer quesons, promote awareness of
grant and assist businesses with applicaon.
Set grant applicaon deadline for each calendar year.
Improve markeng for grant applicaon such as pamphlet with promoons, outline benefits, how program
works etc. Use graphics, before and aer pictures of previous recipients.
Instute grant requirement for building to be at least five years old to be eligible for grant.
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Faade Enhancement Examples:
Main public entrance facing the main street or directly accessible from public sidewalk
Add faade arculaon to visually interrupt long faades such as projecons, recesses, awnings, windows, building entries,
seang and plantersHigh quality design of canopy and building signage
Increased building transparency, such as addion of display windows, to provide visual interest to pedestrian environment
Seang and planters in setback zones
Fencing and hedges to buffer parking lots
Faade accent lighng
Execuve Summary of Best Pracces
Similar grant programs were reviewed from Edmonton, Alberta; Toronto, Ontario; Portland, Oregon; Minneapolis, Minnesota; San
Diego, California and Winnipeg, Manitoba. Design Guides from Edmonton and Minneapolis are provided in the Appendix. The
following is a summary of some of the best pracces from these other communies:
Several cies have developed design guides to assist businesses with improvements.The best design guides use a significant amount of graphics.
Matching grants were available from $5000 to $60,000 in each community.
Most communies have a maximum amount of funding established for each year.
Grant programs recognized that buildings located on a corner have two faades to do improvements on. Corner buildings
eligible for addional funds beyond the program maximum.
Pre-qualified architects were held on retainer to provide design assistance to qualifying businesses.
Websites for grant programs recognized past winners as well as providing before and aer pictures.
Grant awardees recognized contribuons through signage placed in windows.
Grant programs had staff person dedicated for answering quesons and providing assistance with applicaon process.
Most grant programs define what work is eligible (i.e. new signage, exterior painng or new awnings) and what work is not
(i.e. security bars, roof structural work, interior window coverings).
Programs set condions on award, including maintaining improvements for at least five years.
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PLANNED DEVELOPMENT OVERLAY
Opons for Planned Development Overlay Zoning District Implementaon
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The West Broadway BIZ Master Plan provides a vision for the two commercial streets, Broadway and Sherbrook St.. Recommen-
daons from the plan include improvements to the streetscape and to the surrounding built environment. This includes areaswithin the right-of-way (road, sidewalks and boulevard) but also the private property/buildings abung the streets. While the
area within the right-of-way is under the complete control of the City of Winnipeg, private property is largely controlled by the
property owners with the excepon of the requirements and parameters established by zoning. With the intent of promong a
vibrant, pedestrian-oriented, and aracve streetscape, such zoning regulaons may/ may not provide enough detail to dictate
the physical form and sing of future buildings to be consistent with the recommendaons detailed in the Master Plan.
Currently, under The City of Winnipeg Charter there is a statutory provision called Planned Development Overlay (PDO) zon-
ing districts. The purpose of PDOs is to provide a tool which city planners can use to develop prescripve zoning regulaons toshape the form and character of future development abung Broadway and Sherbrook St. to be consistent with the direcon
established in the Master Plan.
Examples of elements from the Master Plan which could be regulated through a PDO include:
Height restricons or setback from faade requirements for building over certain height
Length of building facades;
Faade arculaon (ie. longer than 30 requires architectural features such as projecons / recesses, to visually interruptfaade);
Main public entrance facing main street or directly accessible from public sidewalk;
Requirements for windows or building transparency (ie. percentage of street level faade made of transparent materials);
Faade design (ie. must include 3 of the following : canopy/ arcade/ roof arculaon/ pao/ display window/ planters/ wing
wall/ landscape/ seang areas).
Currently, Broadway and Sherbrook St. are subject to an exisng PDO (called PDO-1 Neighbourhood Main Street).
Opons for Planned Development Overlay Zoning District Implementaon
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This same PDO is also in effect over secons of neighbourhood streets such as Osborne St., Selkirk Ave., Corydon Ave., and Ellice Ave. This
PDO provides very limited direcon and regulaons and does not capitalize on the full power and potenal of the PDO tool (see aached forcopy of the by-law). In contrast, streets such as Provencher Blvd., Academy Rd. and Pembina Hwy. (through St. Norbert) each have street
specific PDOs which provide zoning regulaons and standards specific to the street but also reflecng the unique identy of the surrounding
neighbourhood.
The City of Winnipeg is currently conducng a review of the Citys zoning by-law. As part of this review, the City may be revising PDO-1
Neighbourhood Main Streets. Currently, there is no meline or funding commied to this project and no indicaon of when or if it will occur.
For consideraon and to help realize the direcon provided by the Master Plan, we propose the following opons:
Opon 1 (City Wide PDO)
The BIZ should monitor and become involved in the planned revisions to PDO-1 Neighbourhood Main Streets. We recommend the BIZ to dis-
cuss with the area Councillor and highlight the need for addional detail and regulaons for future development. Again, there is no meline
or funding for this project and it may take several years to be completed.
Opon 2 (Street Specific PDO)Just as streets like Academy Rd. have done, a site specific PDO could be developed for Broadway and Sherbrook St. This project would be
much smaller than the City-wide revision to PDO-1 Neighbourhood Main Streets, and as a result, potenally implemented much quicker.
Again, for this opon we recommend the BIZ discusses with the area Councillor for consideraon and support.
2013 2014 2014 2015
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Gateway a t Portage Ave. & Broadway: Design development/ tender for spring 2014
construcon
Gateway Sherbrook St.: Begin discussion with Misericordia Health Centre
Branding: Install Banners on exisng cobra lights and pedestrian light fixtures
Faade improvement program: Re-structuring program and establish budgeng for
next year
Planned Development Overlay: Begin discussions with City of Winnipeg Planning
Department on a Planned Development Overlay (Updang exisng P.D.O. -1
Neighbourhood Main Streets; or iniang own process for Sherbrook St. andBroadway)
Tree re-planng strategy: Begin discussions with forestry and councilor
Design site furnishings strategy
A.T. Corridor and bump-outs: Begin discussions with city of Winnipeg A.T.
Coordinator
Develop operaons/ maintenance agreement with City of Winnipeg
RECOMMENDATIONS & PRIORITIES
Gateway at Sherbrook St.: Design development/ tender/ co
Gateway at Osborne St. & Broadway: Begin discussion with
Branding: Install Banners in new locaons and seasonally ch
Faade Improvement Program: Roll out new program and m
Site Furnishings : Begin implemenng site furnishing strateg
locaons (coordinate with City of Winnipeg street works)
Informaon Kiosk and Important Intersecon Sherbrook St.
Young & Broadway: Design development
A.T. Corridor: Design development/ tender/ construcon (d
Winnipeg Scheduling)
2015 2016
Gateway Osborne St. and Broadway: Design development/
Informaon Kiosk and Important Intersecon Sherbrook St.
Young St. and Broadway: Tender/ construcon
Site Furnishings: Begin implemenng site furnishing strateg
locaons (coordinate with City of Winnipeg street works)
A.T. Corridor: Design development/ tender/ construcon (d
Winnipeg scheduling)
Note: Priories are subject to change as project progresses and as informaon is received on City Streetwork
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COSTING
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