west broadway biz master plan

8/12/2019 West Broadway Biz Master Plan

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WEST BROADWAY BIZ MASTER PLAN


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TABLE of CONTENTS

Introducon: West Broadway BIZ Character1.

Master Plan Goals and Objecves2.

Master Plan Key Features3.

BIZ Entry & Important Intersecons Concepts4.

Streetscaping5.

Storefront Improvement Program6.

Planned Development Overlay7.

Recommendaons & Priories8.

Cosng9.


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INTRODUCTION: WEST BROADWAY BIZ CHARACTER

image source: flicker mrchristianimage source: http://westbroadwaybiz.com/ image source: http://silvergenes-canada.blog

If you were to visit West Broadway today, you would find:

A walkable community with a neighbourhood focus and an eclecc range of locally owned businesses

An organically growing community of local businesses, shops and restaurants, forming an up and coming commercial district within the City of Winnipeg

Acve stewardship groups and community gardening promong a Green lifestyle and community image

An emerging cycling and pedestrian culture linking into the Citys riverfront parkway acve transportaon network Diverse community both ethnically and economically

Arsc richness with many community based art programs and events (Sherbrook Street Fesval, Snowball Fesval, Art City Parade )

Strong youth outreach programs culvang community pride

Majesc elms and other mature trees lining the boulevards and streets

A high density residenal neighbourhood

A community bounded on the south by the Assiniboine River with direct access to Winnipegs infamous winter ice trail and cycling network

Love - Community - Diversity - Growth


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To accomplish these goals, the Master Plan included the following objecves:

West Broadway BIZ Master Plan Objecves:Developing the Gateways into the West Broadway BIZ

Streetscaping of Broadway, Sherbrook St. and Maryland St. corridors to improve pedestrian and cycling infrastructure to create astronger pedestrian district

Strengthen pedestrian connecon between commercial districts and community desnaons at important intersecons

Locang BIZ branding and signage in prominent places, clearly visible to vehicles and pedestrians.

Creang beer Acve Transportaon (A.T.) infrastructure, cycle lanes, bike parking and wayfinding to promote sustainable and green

community

Provide strategies and ideas in order to idenfy incenves for businesses to improve their storefrontsProvide basis for a future Planned Development Overlay that would become a zoning regulaon that supports BIZ goals

The West Broadway BIZ Master plan outlines excing opportunies to grow an incredibly engaged and redeveloping neighbourhood.

West Broadway BIZ Master Plan Goals:Strengthen businesses by strengthening the character and identy of West Broadway

Promote walkable and cyclable commercial districts

Brand the district to enliven street corridor and aract visitors

Promote high quality built form, partnerships, incenves that promote unique places for small shops, local businesses and urban living.

BIZ MASTER PLAN GOALS AND OBJECTIVES


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BIZ ENTRY & IMPORTANT INTERSECTIONS CONCEPTS


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Prominently located BIZ graphicbranding on cobra light fixtures.

Seasonal displays in

Infill tree planng

Oversized, vibrant coloured planters

lining boulevard

The Broadway & Portage Ave. Gateway Concept

EXISTING PROPOSED

Develop BIZ Gateway using oversized eye catching planters to create a unique entrance that expresses

the green gardening culture of the BIZ.


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Seasonally changing banners

at entrance to BIZ Seasonal displays in planters

PROPOSED


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Infill Street Trees Highly visible BIZ

signage

Prominently located BIZ graphic branding

with seasonally changing banner displays

Sherbrook St. Gateway ConceptCompelling and highly visible BIZ bran

with transparency over enre length o

overhead walkway

EXISTING

EXISTING

PROPOSED

PROPOSED

Develop compelling BIZ brand graphics to be displayed on enre length of overhead walkway.


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Prominently located BIZ graphic brandingwith seasonally changing banner displays

Broadway & Osborne St. Gateway Concept

Compelling and highly visible public art / signage with

BIZ brand graphic to welcome people to the district* Note: East end of Broadway is in Downtown jurisdicon and will require

Urban Design Review and approval.

Infill tree planng to

entrance into BIZ

EXISTING PROPOSED

Develop BIZ gateway with highly visible BIZ brand graphics displayed at large scale


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Sherbrook St. and Broadway Important Intersecon Concept

EXISTING PROPOSED

Soen hard fenced edge with

planng

Connuous paving indicaon

on sidewalk and intersecon to

demonstrate pedestrian priority

around corner

Create a pedestrian scaled intersecon using tree planng and hedges, wayfinding, paving and branding to

encourage pedestrian link between two primary commercial streets


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Broadway and Young St. Important Intersecon Concept

EXISTING PROPOSED

Infill tree planng to frame

entrance

BIZ Informaon Kiosk

Opportunity for BIZ branding and

wayfinding (in associaon with Art C

Reinforce this important community connecon to Neighbourhood Centre by creang a pedestrian friendly

intersecon with planng wayfinding icons and branding.


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Maryland St. and Broadway Important Intersecon Concept

EXISTING PROPOSED

BIZ Informaon Kiosk

New banner poles, prominently

located BIZ graphic branding

Ornamental fence with planng,

setback from property line to

create feature corner with planter

and informaon kiosk

Oversized, vibrant coloured plantersurrounding exisng elm tree

Create a south-bound gateway into the BIZ by using an oversized brightly coloured planter, and opening up

the fencing at the North West corner. Create a pedestrian scaled space with seang, informaon kiosk and

other pedestrian amenies.


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STREETSCAPING


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Broadway Corridor StreetscapingBROADWAY PROPOSED TYPICAL SIDEWALK LAYOUT

Street Furnishing

Zone

Street Tree

Infill Planng

District Branding and

Seasonal Planng on

Exisng Pedestrian

Light Fixtures

Universally

Accessible ClearPath of Travel

Property Line

District Branding

Banners on Cobra

Street Light

Building Setback Zone

Opportunity to partner

with property owners to

provide addional pedestrian

amenies in building setback

area

Building

Building

Narrow R.O.W.

Limited space

for streetscape

furnishings


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Examples of Broadway Corridor streetscaping are provided in the following pages through before and aer photo simulaons.

Images present recommendaons that apply to more than one situaon along the corridor.

Enhance commercial district of Broadway to promote walkable commercial district, a unique place for small shops, local businesses

and vibrant urban living

Broadway Corridor Exisng CondionsBroadway has current constraints and lacks definion and encement of pedestrian environment:

Narrow right-of-way (R.O.W.) with limited space available to provide addional public amenies such as seang and planng

that would help to create a comfortable pedestrian environment

Broadway is a major thoroughfare with high traffic volumes

Recommendaons1) Introduce streetscaping improvements to create cohesive district image and comfortable pedestrian environment.

Infill tree planng,

New contemporary site furnishings such as bike racks

BIZ district branding

Upgrade sidewalks to meet universally accessible standards (in associaon with COW street renewal works)

2) Promote building and facade enhancements that enliven / enrich street character and/or offer addional public amenies byproviding incenves through facade improvement program and building partnership with local business owners

Encourage landscaping of building setback zone to provide seang and planters

Breaking up long facade with planters, building arculaon such as windows and doors

Framing building entries with planng or paving

Enrich facade design with signage/ canopies/ awnings

Facade Lighng to enhance pedestrian ambient light

Planng / fencing/ screening to buffer parking lots

3) Iniate a Plan Development Overlay to guide appropriate future developments

Provide basis for a future Planned Development Overlay that would become a zoning regulaon, which supports BIZ goals

Broadway Corridor Streetscaping


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Street Tree missing

Narrow R.O.W.

limited opportunies for

furnishings

Building Setback Zone

Encourage landscaping of buildin

zone to provide addional public a

seating and planters

Clear path of travel

not delineated

Paving Im

meet Uni

guideline

clear pathStreet Furnishings Zone

bike racks and pedestrian light

fixtures

EXISTING PROPOSED

Infill Street Trees

Broadway Corridor Streetscaping Examples - Landscaping building setback zone

Encourage property owners to landscape building setback zones to offer addional public amenies such as seang, planters, paos


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Broadway Corridor Streetscaping Examples - Breaking up long facade

Promote building and facade enhancements that enliven / enrich street character. Breaking up long facade with planters,

building arculaon such as windows and doors

EXISTING PROPOSED

Long facade does not engage the street or provide

pedestrian friendly / inving environment

Building Entry

Entry to Broadway has

been closed

Establish rhythm and connuity with BIZ

branding on banners

Create arculaon on long fac

seasonal planng and displays

sidewalk and provide more ap

environment


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Frame building entry with planters, seasonal displays, or furnishings and paving

Broadway Corridor Streetscaping Examples - Framing building entries

Cr

pla

pa

sid

Frame building entry with pl

displays, or furnishings and d

entrance with paving

Establish rhythm and connuity with BIZ

branding on pedestrian light fixtures.

Refurbish canopy and signage

Exposed Parking Lot

Commercial EntryUnique Building Canopy

EXISTING PROPOSED Seasonal planng display with oversizedhanging planters


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Broadway Corridor Streetscaping Examples - Signage and Canopies

Faade lacks definion and character of

commercial businesses

Faade design enhancements with

canopy, signage + lighngNot clearly defined commercial

entries

Frame building en

seasonal displays,

delineated entran


EXISTING PROPOSED


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Sherbrook Corridor Streetscaping

SHERBROOK ST. PROPOSED TYPICAL SIDEWALK LAYOUT

Property Line

Cobra Street Light with

District Branding Banners

1.5- 2.5m clear

path of travel

Street Furnishing Zone

Encourage bike parkingfacilies

Building Frontage Zone

Provides an opportunity for

property owners to spill out

into the R.O.W. with:

- Seang

- Planters

- Pao Tables

- Display Boards & TablesBuildingExisng Pedestrian

Light with

District Branding &Seasonal Planng


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Sherbrook Corridor Streetscaping

Examples of Broadway Corridor streetscaping are provided in the following pages through before and aer photo simulaons.

Images present recommendaons that apply to more than one situaon along the corridor.

Sherbrook Corridor Existing Conditions

Wide R.O.W. with opportunies for businesses to spill out into public R.O.W. and enliven pedestrian environment Concentraon of shops and restaurants in one area of the corridor, offers strong commercial district that promotes walkability

Close proximity to a strong cycling community, corridor has limited infrastructure to support cycling acvity

Recent developments have not supported the local character ie. long building facades that lack interest and arculaon, parking lots

adjacent to sidewalk

Concern that new/ infill developments may not promote and enhance exisng street character

RecommendationsIntroduce streetscaping improvements to create cohesive district image and comfortable pedestrian environment.

- Street Tree infill planng

- BIZ district branding

- Upgrade sidewalks to universally accessible standards (in associaon with COW street renewal works)

- Install furnishings such as bike racks to promote cycling and A.T., planters and benches

Develop A.T. infrastructure (cycle lane and parking) to encourage sustainable transportaon

Encourage building and facade improvements through - Partnership with business owners

- Incenves through facade improvement program

Develop a Plan Development Overlay to guide appropriate future developments that enhance the exisng street character strengths

Promote facade enhancements that enliven / enrich street character and/or offer addional public amenies.

- Encourage spill out of businesses onto sidewalk (pao, signage, sales)

- Breaking up long facade with planters, building arculaon such as windows and doors

- Framing building entries with planng or paving

- Enrich facade design with signage/ canopies/ awnings - Facade Lighng to enhance pedestrian ambient light

- Planng / fencing/ screening to buffer parking lots


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Exposed Parking Lot

open to the sidewalk

Develop new A.T. Facility, withbump-outs at transit stops, to

link commercial district to city of

Winnipeg cycling network

Encourage bicycle parking infrast

accommodate and promote cycli

Develop A.T. infrastructure (cycle lane and parking) to encourage sustainable transportaon

Sherbrook Corridor Streetscaping Examples -Acve Transportaon (A.T.)

EXISTING PROPOSED Create plaparking lo

Large commercial parking area

with no bicycle parking


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Sherbrook Corridor Streetscaping Examples - Breaking up long facade

Promote building and facade enhancements that enliven / enrich street character. Breaking up long facade with planters,

building arculaon such as windows and doors

Seasonal planng to frame b

entry

Long facade with limited entries onto sidewalk,

does not promote pedestrian friendly / inving

environment

Break up long

windows and

pedestrian en

Doorway onto Sherbrook is

not main public entry

Develop main public entrance facing street

or directly accessible from public sidewalk

Seang, tables along buildin

out onto sidewalk

EXISTING PROPOSED


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Bike Parking

limited facilies

Faade lacks definion and character of commercialbusinesses

Wide R.O.W., opportunity for

Business to take advantage of

building frontage zone

Opportunity for businesses to

spill out onto public R.O.W

with seang, display table etc.

Sherbrook Corridor Streetscaping Examples - Facade Design with Signage and Canopies


EXISTING PROPOSED

Faade design enhancements with

colourful canopies, signage + lighng,window boxes

Encoura

parking

to accom

promote

Main public entrance facin

directly accessible from puChange door style to creat

entrance


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Corridor Streetscaping Examples - Infill Tree Planng, Protecng the Urban Forest

Engage in discussions with City Councilor and City of Winnipeg Forestry department to promote infill tree planng.

Image: Tree planng

Image: Strategy for gr

planng to increase s

BIZ BOUNDARY

Misericordia

Health Centre

Infill Tree planng in Commercial Areas (shown in pink on maps below) to follow City of Winnipegs Best

Pracces for Urban Trees principles and guidelines on Regional Streets . Tree guards to be installed with all newstreet tree planng in commercial areas. These guidelines are in place to enhance success of urban tree survival.

Guidelines include tree planng using structure cells below sidewalk.

Infill Tree planng in Residenal Areas (shown in green) can be planted directly into sodded boulevard or open

trenches as per images on right.

Broadway Tree Planng Areas

Sherbrook & Maryland Tree Planng Areas


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Corridor Streetscaping Examples - LighngPedestrian Light Fixtures Facade Lighting Architectural Accent Lighting

Refurbish Pedestrian Light Fixtures.Refurbish and clean up exisng

pedestrian light fixtures with

replacement of bases, consistent

fixtures throughout district, and

painng poles

Fixture Replacement Opons:

(Cost prohibited in the short term)Select new fixtures and poles to

update look and feel

Select new fixtures that focus light

on branding and signage

Replace exisng fixtures with

coloured LED for unique colour

ambiance along street

Promote facade lighng that contributes to the

ambiance and safety of the street during evening

hours.

Highlight significant local building icons with a

accent lighng.

Precedent Example Precedent Example

Precedent Example

Crossway Church, Broadway Westminster Church, Maryl


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Develop highly visible informaon kiosks with

compelling BIZ brand graphics. Informaon kiosk

will be located throughout the BIZ at key vehicular,pedestrian and A.T. intersecons. Kiosks to feature

a community noce board to promote local events,

sales, concerts, and fesvals, and a slot to place BIZ

map leaflets for visitors to use to navigate the area

Informaon Kiosks Features

Gordon Bell

Sports Field

Redevelopment

Great

West

Life

Westminster Ave

Wolse

leyAv

e.

Broadway

Sherbro

ok

Marylan

d

Portag

eAve.

BIZBOUND

ARY

CornishAve.

SpenceSt.

BalmoralSt.

Broadway

Neighbourhood

Centre

Sherbrook

Community

Gardens

BoulderPark

Westminster

United Church

Balmoral Green

Space, Great

West Life

Community

Gardens

Community

Gardens

Misericordia

Health

Centre

l

p

e t

Spence Landing

(Future Neighbourhood

Waterfront)

ayad

igh our

tr

Mulligans Landing

(Future Waterfront

Plaza)

Mostyn Place

Park

Legen

InK


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STOREFRONT IMPROVEMENT PROGRAM

F d I t P R d


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Facade Improvement Program Recommendaons

ExampleofFacadeImprove

Storefront Improvement Program Recommendaons

Intent:

Re-structure West Broadways storefront improvement program with markeng incenves, design advice, fundingmatching and improved program administraon in order to encourage businesses / owners to take pride and

invest in faade enhancements that improve the street character and provide a welcoming environment to work,

shop and live.

Recommendaons:

1. Markeng Incenves

Promote program through website and newsleer; publish previous successes with before and aer

pictures.

Provide recognion to businesses already contribung to character of neighbourhood through good design.

Instute grant recognion program (such as program sckers from storefront doors) for businesses to

recognize West Broadway BIZ contribuon.

Recognize grant awardees at AGM or separate recepon.

Encourage businesses to apply for other awards such as Commerce Design Winnipeg contest through

Chamber of Commerce Winnipeg

2. Design Advice

Engage local architects from BIZ membership on retainer to provide design assistance or advice to help

prepare grant applicaon. BIZ to provide cost of 2-3 hours of me.

3. Funding Matching

Increase the amount of money available to a maximum $5000 for matching contribuons.

Establish an annual budget ($5,000 - $15,000).

4. Program Administraon

Name program coordinator within BIZ to administer program, answer quesons, promote awareness of

grant and assist businesses with applicaon.

Set grant applicaon deadline for each calendar year.

Improve markeng for grant applicaon such as pamphlet with promoons, outline benefits, how program

works etc. Use graphics, before and aer pictures of previous recipients.

Instute grant requirement for building to be at least five years old to be eligible for grant.


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Faade Enhancement Examples:

Main public entrance facing the main street or directly accessible from public sidewalk

Add faade arculaon to visually interrupt long faades such as projecons, recesses, awnings, windows, building entries,

seang and plantersHigh quality design of canopy and building signage

Increased building transparency, such as addion of display windows, to provide visual interest to pedestrian environment

Seang and planters in setback zones

Fencing and hedges to buffer parking lots

Faade accent lighng

Execuve Summary of Best Pracces

Similar grant programs were reviewed from Edmonton, Alberta; Toronto, Ontario; Portland, Oregon; Minneapolis, Minnesota; San

Diego, California and Winnipeg, Manitoba. Design Guides from Edmonton and Minneapolis are provided in the Appendix. The

following is a summary of some of the best pracces from these other communies:

Several cies have developed design guides to assist businesses with improvements.The best design guides use a significant amount of graphics.

Matching grants were available from $5000 to $60,000 in each community.

Most communies have a maximum amount of funding established for each year.

Grant programs recognized that buildings located on a corner have two faades to do improvements on. Corner buildings

eligible for addional funds beyond the program maximum.

Pre-qualified architects were held on retainer to provide design assistance to qualifying businesses.

Websites for grant programs recognized past winners as well as providing before and aer pictures.

Grant awardees recognized contribuons through signage placed in windows.

Grant programs had staff person dedicated for answering quesons and providing assistance with applicaon process.

Most grant programs define what work is eligible (i.e. new signage, exterior painng or new awnings) and what work is not

(i.e. security bars, roof structural work, interior window coverings).

Programs set condions on award, including maintaining improvements for at least five years.


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PLANNED DEVELOPMENT OVERLAY

Opons for Planned Development Overlay Zoning District Implementaon


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The West Broadway BIZ Master Plan provides a vision for the two commercial streets, Broadway and Sherbrook St.. Recommen-

daons from the plan include improvements to the streetscape and to the surrounding built environment. This includes areaswithin the right-of-way (road, sidewalks and boulevard) but also the private property/buildings abung the streets. While the

area within the right-of-way is under the complete control of the City of Winnipeg, private property is largely controlled by the

property owners with the excepon of the requirements and parameters established by zoning. With the intent of promong a

vibrant, pedestrian-oriented, and aracve streetscape, such zoning regulaons may/ may not provide enough detail to dictate

the physical form and sing of future buildings to be consistent with the recommendaons detailed in the Master Plan.

Currently, under The City of Winnipeg Charter there is a statutory provision called Planned Development Overlay (PDO) zon-

ing districts. The purpose of PDOs is to provide a tool which city planners can use to develop prescripve zoning regulaons toshape the form and character of future development abung Broadway and Sherbrook St. to be consistent with the direcon

established in the Master Plan.

Examples of elements from the Master Plan which could be regulated through a PDO include:

Height restricons or setback from faade requirements for building over certain height

Length of building facades;

Faade arculaon (ie. longer than 30 requires architectural features such as projecons / recesses, to visually interruptfaade);

Main public entrance facing main street or directly accessible from public sidewalk;

Requirements for windows or building transparency (ie. percentage of street level faade made of transparent materials);

Faade design (ie. must include 3 of the following : canopy/ arcade/ roof arculaon/ pao/ display window/ planters/ wing

wall/ landscape/ seang areas).

Currently, Broadway and Sherbrook St. are subject to an exisng PDO (called PDO-1 Neighbourhood Main Street).

Opons for Planned Development Overlay Zoning District Implementaon


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This same PDO is also in effect over secons of neighbourhood streets such as Osborne St., Selkirk Ave., Corydon Ave., and Ellice Ave. This

PDO provides very limited direcon and regulaons and does not capitalize on the full power and potenal of the PDO tool (see aached forcopy of the by-law). In contrast, streets such as Provencher Blvd., Academy Rd. and Pembina Hwy. (through St. Norbert) each have street

specific PDOs which provide zoning regulaons and standards specific to the street but also reflecng the unique identy of the surrounding

neighbourhood.

The City of Winnipeg is currently conducng a review of the Citys zoning by-law. As part of this review, the City may be revising PDO-1

Neighbourhood Main Streets. Currently, there is no meline or funding commied to this project and no indicaon of when or if it will occur.

For consideraon and to help realize the direcon provided by the Master Plan, we propose the following opons:

Opon 1 (City Wide PDO)

The BIZ should monitor and become involved in the planned revisions to PDO-1 Neighbourhood Main Streets. We recommend the BIZ to dis-

cuss with the area Councillor and highlight the need for addional detail and regulaons for future development. Again, there is no meline

or funding for this project and it may take several years to be completed.

Opon 2 (Street Specific PDO)Just as streets like Academy Rd. have done, a site specific PDO could be developed for Broadway and Sherbrook St. This project would be

much smaller than the City-wide revision to PDO-1 Neighbourhood Main Streets, and as a result, potenally implemented much quicker.

Again, for this opon we recommend the BIZ discusses with the area Councillor for consideraon and support.

2013 2014 2014 2015


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Gateway a t Portage Ave. & Broadway: Design development/ tender for spring 2014

construcon

Gateway Sherbrook St.: Begin discussion with Misericordia Health Centre

Branding: Install Banners on exisng cobra lights and pedestrian light fixtures

Faade improvement program: Re-structuring program and establish budgeng for

next year

Planned Development Overlay: Begin discussions with City of Winnipeg Planning

Department on a Planned Development Overlay (Updang exisng P.D.O. -1

Neighbourhood Main Streets; or iniang own process for Sherbrook St. andBroadway)

Tree re-planng strategy: Begin discussions with forestry and councilor

Design site furnishings strategy

A.T. Corridor and bump-outs: Begin discussions with city of Winnipeg A.T.

Coordinator

Develop operaons/ maintenance agreement with City of Winnipeg

RECOMMENDATIONS & PRIORITIES

Gateway at Sherbrook St.: Design development/ tender/ co

Gateway at Osborne St. & Broadway: Begin discussion with

Branding: Install Banners in new locaons and seasonally ch

Faade Improvement Program: Roll out new program and m

Site Furnishings : Begin implemenng site furnishing strateg

locaons (coordinate with City of Winnipeg street works)

Informaon Kiosk and Important Intersecon Sherbrook St.

Young & Broadway: Design development

A.T. Corridor: Design development/ tender/ construcon (d

Winnipeg Scheduling)

2015 2016

Gateway Osborne St. and Broadway: Design development/

Informaon Kiosk and Important Intersecon Sherbrook St.

Young St. and Broadway: Tender/ construcon

Site Furnishings: Begin implemenng site furnishing strateg

locaons (coordinate with City of Winnipeg street works)

A.T. Corridor: Design development/ tender/ construcon (d

Winnipeg scheduling)

Note: Priories are subject to change as project progresses and as informaon is received on City Streetwork


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COSTING


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west broadway biz master plan

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