Download - Wellinks Startup Pitch 2016
wellinksM O T I V A T I N G H E A LT H
Ellen Su |CEO
Health Conference 2016March 4, 2016
Wellinks Team
GARRY SCHAFERLead Software Developer
ELLEN SUChief Executive
OfficerCo-Founder, Yale’13
DR. MICHAEL VITALEChief Medical OfficerAssociate Chief of Pediatric Orthopedics at Columbia University Medical Center
SEBASTIAN MONZON
OperationsCo-Founder, Yale’14
LEVI DELUKEChief Technical
OfficerCo-Founder, Yale’14
SupportMentors/AdvisorsChris LooseDirector, Yale Center for Biomedical and Interventional Technology
Erika SmithDeputy Director, Yale Entrepreneurial Institute
Supporting Organizations
Gus LawlorManaging Director, HealthCare Ventures
Howard SteinbergFounder, Westport Innovation Hub, previously CEO of dLife, Source Marketing
Scoliosis
SCOLIOSIS
Scoliosis
SCOLIOSIS
BRACING
Scoliosis
SCOLIOSIS
BRACING
SURGERY
$1 Billion/year for surgery2nd highest hospital cost for kids in
the US
cinch
Smart Strap for Orthopedics and Prosthetics
EXISTING
SCOLIOSIS BRACE
CINCH
SMART BRACE
+ =
PATENT PENDING SENSING TECHNOLOGYBattery life: >1 month, USB
rechargeData Capacity: 2 years
Feedback: Lights, Vibration
Detects: Tightness, Wear time, Orientation, Activity
1.7”
2.3”
SMART BRACE WITH CINCH
MOBILE APP FOR PATIENTS
• Cinch connects wirelessly to a smartphone via Bluetooth
• Progress can be viewed on the app by patients and parents
SMART BRACE WITH CINCH
MOBILE APP FOR PATIENTS
DASHBOARD FOR DOCTORS
• Cinch connects wirelessly to a smartphone via Bluetooth
• Progress can be viewed on the app by patients and parents
• Data is stored on a HIPAA compliant backend database
• Doctors can view all of their patients at a glance
• Software enables incentivization and gamification
100%9:41 PM
Profile
Log SyncProfile
Upper StrapHours: 16Tension: 25
Middle StrapHours: 16Tension: 18Lower StrapHours: 16Tension: 23
100%9:41 PM
Log SyncProfile
SyncPress button to detect straps
Upper - Last Sync: 7/1/2015 at 3:27 PM
Middle - Last Sync: 7/1/2015 at 3:28 PM
Lower - Last Sync: 7/1/2015 at 3:27 PM
100%9:41 PM
7/1
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Log
Profile
SyncLog
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Clinical StudyClinical Study• 40-50 patients total,
rolling enrollment• Evaluating patient
adherence in relation to receiving feedback on bracewear
• Endpoint is 4 month checkup, will be examining adherence, tightness, and curve progression
• Study is being run by researchers at Columbia University
Regulatory
FDA Registered•Class 1 designation for O&P monitors•Will be assmbled by an FDA registered medical device manufacturer in CT
•Met all requirements needed for sales
HIPAA Compliant•Hosted on AWS HIPAA Compliant servers•Working with 3rd party systems to encrypt data•HIPAA compliant and ready to recieve data
Market (short-term)
BRACE MAKERSWe are partnering with companies that manufacture scoliosis braces in order to achieve wider distribution.
Distribution: Brace Makers Customers: Parents, Brace Makers Partners: 3-4 potential partners Pricing: $250 per device
We are in contract negotiations for sales with brace manufacturers currently
$Market (long-term)
HEALTH INSURANCEBy reducing the incidence of surgery, our solution will greatly reduce costs for scoliosis treatment.
Current progress:•Working with brace makers for a
“smart brace” code•Assembling clinical data to prove
efficacy of Cinch•Building network of advisors and
industry experts who have contacts in insurance
WELLINKS ORTHOTICS PLATFORM• Modular attachment system for different
braces
• Standardized communication with device, phone, and computer
• Flexible, secure database and dashboard to analyze data from many types of conditions
Future MarketsFUTURE MARKETS• Knee Braces
• $1.25 billion market• Arthritis, ACL repair, etc.
• Walking Boots• 1 million people/year with
diabetic foot ulcers• Physical Therapy
• 10 million people/year• 30% of people compliant
• Compliance is generally poor
• Poor compliance can lead to surgery