We the People: Your Audience is the Preamble to Great Social Content
Francine Feder VP, Integrated Brand Marketing, Foot Locker
Emily Berg SVP, Enterprise Social Media Team, Bank of America
Meet the Panelists
Spredfast #SFSummit
Spredfast #SFSummit
Observe, Learn and Be Useful Emily Berg, Bank of America
Provide ways to connect audiences to what they care about.
Spredfast #SFSummit
Because what’s baseball without hotdogs?
Spredfast #SFSummit
Content Categories
• Campaign amplification • Monthly stock • Flow/trending
Spredfast #SFSummit
How content is useful
• Build the audience • Build the engagement • Become a whole persona
Spredfast #SFSummit
Spredfast #SFSummit
Content is King: The Foot Locker Approach Francine Feder
Entertain Engage
Educate
Spredfast #SFSummit
Educate Product, Style, Store
Spredfast #SFSummit
Entertain Funny, Timely, Original
Spredfast #SFSummit
Engage Athlete partnerships, sports
moments, product polls
Spredfast #SFSummit
