we the people: your audience is the preamble to great social content
DESCRIPTION
Content is a pretty big deal in social marketing. (Some may even call it “king”.) But in an increasingly democratic (and noisy!) social world, who has time for a despot? The best content is of the people, by the people, and for the people. Attend this session to think beyond the status-quo of corporate content. Learn how to understand and involve your audience so you can create social content that is interesting, inspiring, and impactful.TRANSCRIPT
We the People: Your Audience is the Preamble to Great Social Content
Francine Feder VP, Integrated Brand Marketing, Foot Locker
Emily Berg SVP, Enterprise Social Media Team, Bank of America
Meet the Panelists
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Observe, Learn and Be Useful Emily Berg, Bank of America
Provide ways to connect audiences to what they care about.
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Because what’s baseball without hotdogs?
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Content Categories
• Campaign amplification • Monthly stock • Flow/trending
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How content is useful
• Build the audience • Build the engagement • Become a whole persona
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Content is King: The Foot Locker Approach Francine Feder
Entertain Engage
Educate
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Educate Product, Style, Store
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Entertain Funny, Timely, Original
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Engage Athlete partnerships, sports
moments, product polls
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