1. HSG-Kurs (Holm Keller) Handlungskompetenz: Videoblogging Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 1 Insights from a Bloggers Studio and Mind Prof. Dr. Andrea Back IWI-HSG / Prof. Dr. Back

2. HSG-Kurs (Holm Keller) From Vision to Visuality: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) How Far is the Reach of Your Vision? Mo 1. April 2009 Seite 2 From 1.0 via 2.0 to Cyberpunk http://www.zeit.de/online/ http://www.flickr.com/photos/ 2008/01/bg-blogger?5 coilhouse/1544736898/sizes/o/ Andreas Chudowski Sascha Lobo, Blogger IWI-HSG / Prof. Dr. Back

3. HSG-Kurs (Holm Keller) Not the First to Predict Totally Wrong Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 3 to Kevin Kelly presenting on the Future Web taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm ABC started broadcasting 1948, 60 years ago IWI-HSG / Prof. Dr. Back

4. HSG-Kurs (Holm Keller) Todays Reality Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 4 What does Kevin Kelly Say Today? Prof. M. Wesch IWI-HSG / Prof. Dr. Back

5. HSG-Kurs (Holm Keller) Visuality The New Literacy Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 5 IWI-HSG / Prof. Dr. Back

6. HSG-Kurs (Holm Keller) we thought it would be TV, but better Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 6 IWI-HSG / Prof. Dr. Back

7. Stefan M. Seydel, Social Worker HSG-Kurs (Holm Keller) Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back Did not stop to nudge me, until (Guest Lecture) Mo 1. April 2009 Seite 7 IWI-HSG / Prof. Dr. Back

8. HSG-Kurs (Holm Keller) I asked for a tutorial to get me on board Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) (Jan. 2006) Mo 1. April 2009 Seite 8 Yes, I can ! IWI-HSG / Prof. Dr. Back

9. HSG-Kurs (Holm Keller) First Vlogs: Playful, Stories Fun Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) (rather an authentic amateur, than a failing profi) Mo 1. April 2009 Seite 9 My First Vlog on Air: LearningWaves from Hong Kong on rebell.tv ? 1Q 2006 (wednesdays) Later re-published on my Blog www.learningwaves.unisg.ch IWI-HSG / Prof. Dr. Back

10. Award Winning rebell.tv Today HSG-Kurs (Holm Keller) Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 10 upcoming book on/by them myContribution: Web-DNA Analysis of Rebell.tv IWI-HSG / Prof. Dr. Back

11. HSG-Kurs (Holm Keller) The Channel: Intro - On My Way to the First Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Video Shooting for Business 2.0 (why the hat ?) Mo 1. April 2009 Seite 11 findable in open platforms, embed in your web site subscribable (channel, cast) and social-net-able IWI-HSG / Prof. Dr. Back

12. HSG-Kurs (Holm Keller) I ask you: How much 2.0 is this ? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) It is in a data base, and it is professional video Mo 1. April 2009 Seite 12 How much does better video quality add to the user experience, and to the utility? http://web.iwi.unisg.ch/org/iwi/iwi_web_2.nsf/webVlog/7D9A6CCC10A7CD00C1257508003A16D0?OpenDocument IWI-HSG / Prof. Dr. Back

13. HSG-Kurs (Holm Keller) I ask You: How much more 2.0 is having Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back your own (Youtube) Channel ? (Guest Lecture) Mo 1. April 2009 Seite 13 Article is citing M. Wesch and http://www.youtube.com/user/UniversitaetSG Jay Cross IWI-HSG / Prof. Dr. Back

14. HSG-Kurs (Holm Keller) 2.0 it is not traditional TV style: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) You meet Prof. M. Wesch and his class Mo 1. April 2009 Seite 14 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm it is about connecting to people IWI-HSG / Prof. Dr. Back

15. HSG-Kurs (Holm Keller) Production Contexts (e.g. personal vlog) Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) What will be your Production Tools ? Mo 1. April 2009 Seite 15 You and your Web-Cam: Context Collapse taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back

16. HSG-Kurs (Holm Keller) So you want a dialogue: What to expect ? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 16 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back

17. HSG-Kurs (Holm Keller) M. Wesh: I was working alone Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) collaborating with Sharing is Gaining Mo 1. April 2009 Seite 17 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back

18. HSG-Kurs (Holm Keller) The Age of Prohibitions: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) We contstantly live against the law Mo 1. April 2009 Seite 18 (TED Talks, 2007, Lawrence Lessing) In a Democracy we ought to do better A Poetic Statement on Youtube by Lim (see references) taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back

19. HSG-Kurs (Holm Keller) Getting Attention and Conversation: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) What makes your video move around the web? Mo 1. April 2009 Seite 19 (will it be viral?) DIGG User Generated Filtering Del.icio.us User Generated Organization RSS feeds User Generated Distribution Blogosphere User Generated Commentary taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm User Generated Translation IWI-HSG / Prof. Dr. Back

20. HSG-Kurs (Holm Keller) What is on Youtube? Will you tube? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) What makes you understand the culture? Mo 1. April 2009 Seite 20 Participation !!! Participant Observation !!! taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back

21. HSG-Kurs (Holm Keller) Your Video is out there somewhere: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Remixed perhaps Ridiculed - Rearranged Mo 1. April 2009 Seite 21 Recent Direct Messages to Twitter ABack IWI-HSG / Prof. Dr. Back

22. HSG-Kurs (Holm Keller) Engaging Others in Video Conversation & Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Collaboration: e.g. MadV Mo 1. April 2009 Seite 22 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back

23. HSG-Kurs (Holm Keller) Not to Forget: Strategy & Management Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Vision Values - Goals - Measurement Mo 1. April 2009 Seite 23 See: http://www.business20.ch/2007/12/27/meine- personliche-blog-strategie-entwickeln/ IWI-HSG / Prof. Dr. Back

24. HSG-Kurs (Holm Keller) New Niches for Productive Fun: Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Realtime Video-Storytelling in Class Beta Mo 1. April 2009 Seite 24 radikal schnelles Autho- ring, kontinuierlich Beta geringste Anfangs- und Herstellkosten Copyleft macht Wissen frei Host-it & Mash-it-up: Kreative bedient euch Innovation in Assembly Your CEO says: Get as much insider knowledge as you can. Contact these pioneering people and managers who are personally involved in these web- based customer co-creation initiatives. Talk to them. IWI-HSG / Prof. Dr. Back

25. HSG-Kurs (Holm Keller) What Competency Level to Achieve? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Visuality Toddler Visuality Elementary School Mo 1. April 2009 Seite 25 Id say, I am in Elementary School, and look like this And You? http://www.zeit.de/online/ 2008/01/bg-blogger?5 Andreas Chudowski Sascha Lobo, Blogger IWI-HSG / Prof. Dr. Back

26. HSG-Kurs (Holm Keller) Videoblogging Enjoy Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 26 Quelle: Dr. Andreas Goeldi via twitpic Insights from the Bloggers Studio and Mind Now the Web is Yours IWI-HSG / Prof. Dr. Back

27. HSG-Kurs (Holm Keller) References Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 27 Must see: M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm this talk references: Soulja Boy Phenomenon; K. Driscoll Antrophology of Youtube: Anthrovlog Lim: http://www.youtube.com/user/blimvisible Larry Lessing: TED How Creativity is Strangled by the Law MadV: http://www.youtube.com/user/MadV M. Wesch: The Machine is Us/ing Us: http://www.youtube.com/watch?v=NLlGopyXT_g IWI-HSG / Prof. Dr. Back

28. HSG-Kurs (Holm Keller) Is it real authentic made up - fake? Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 28 A reflection of everyone, of how we interact IWI-HSG / Prof. Dr. Back

29. HSG-Kurs (Holm Keller) A culture extending into the real world Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 29 taken from M. Wesch: An anthropological introduction to YouTube http://mediatedcultures.net/mediatedculture.htm IWI-HSG / Prof. Dr. Back

30. HSG-Kurs (Holm Keller) we thought it would be TV, but better Handlungskompetenz: Artistic Practice: From Vision to Visualization Prof. Dr. Andrea Back (Guest Lecture) Mo 1. April 2009 Seite 30 IWI-HSG / Prof. Dr. Back