What Every Nonprofit leader and social entrepreneur should know about engaging
listeners
with Pamela Ziemann,author ‘Giving Voice to Your Cause’www.GivingVoicetoYourCause.com
HOW to get the most out of this webinar
Set a clear intention
Take a few minutes afterwards to identify what’s most relevant to you
Implement ideas at your next speaking engagement
Contact me if you have any questions or comments
So many worthy causes
Will your voice be heard?
Who do you listen to?
Stories
Authenticity
Passion
Humor
POLL
• 1) PASSION
• 2) STORIES
• 3) HUMOR
• 4) AUTHENTICITY
Passion
I can only be influenced by those who first attract my attention.
First Impressions:Appearance
Tone of VoiceDemeanor
Tone of Voice• Raising Pitch
• Your contribution is extremely important.
• Stretching out words
• Their vegan food is D-E-L-I-C-I-O-U-S!
• Pausing
• When he finished speaking // people were ready to give.
Why Stories?
•Stories relay information inviting the listener to their own conclusions.
• Secret Service agents studied storytelling so that, if they suddenly found themselves in the back of a car with the President for 5-minutes, they could quickly summarize all the pertinent facts about a situation in a format that was more likely to be absorbed.
• Characteristics of a Good Story:
• A single theme, clearly defined
• Vivid word pictures, pleasing sounds and rhythm
• Characterization
• Dramatic appeal
• Appropriateness to listeners
Once upon a timeAnd every dayUntil one day
And because of thatAnd because of that
Until finallyAnd ever since that day
Specific moods call for specific stories
Apathetic
Cynical
Resentful
Jealous
Hopeless
• Builds rapport and liking of the humorist
• Encourages people to listen
• Relaxes people, more receptive to message
• Makes the information more memorable
• Distracts the person from thinking about counter-arguments
Why Humor?
•Simple Ways to Learn Humor • Yes, and… (foundation of improvisation)
• Start a humor journal
• Satire - Inviting respectful social discernment (i.e. The Daily Show)
• Reflecting true self, not simulated to achieve a particular effect, or to meet social conventions, or to make money.
Authenticity
Thinking on your Feet
• 1) Listen
• 2) Pause
• 3) Repeat the Question
• 4) Respond Honestly
• 5) Stop
• From ‘Giving Voice to Your Cause’ Pamela Ziemann (2010)
Thanks for joining us!
Stay Tuned for upcoming Virtual class
• Pamela Ziemann 425.223.0123
• www.GivingVoicetoYourCause.com
