What Every Nonprofit leader and social entrepreneur should know about engaging

listeners

with Pamela Ziemann,author ‘Giving Voice to Your Cause’www.GivingVoicetoYourCause.com

HOW to get the most out of this webinar

Set a clear intention

Take a few minutes afterwards to identify what’s most relevant to you

Implement ideas at your next speaking engagement

Contact me if you have any questions or comments

So many worthy causes

Will your voice be heard?

Who do you listen to?

Stories

Authenticity

Passion

Humor

POLL

• 1) PASSION

• 2) STORIES

• 3) HUMOR

• 4) AUTHENTICITY

Passion

I can only be influenced by those who first attract my attention.

First Impressions:Appearance

Tone of VoiceDemeanor

Tone of Voice• Raising Pitch

• Your contribution is extremely important.

• Stretching out words

• Their vegan food is D-E-L-I-C-I-O-U-S!

• Pausing

• When he finished speaking // people were ready to give.

Why Stories?

•Stories relay information inviting the listener to their own conclusions.

• Secret Service agents studied storytelling so that, if they suddenly found themselves in the back of a car with the President for 5-minutes, they could quickly summarize all the pertinent facts about a situation in a format that was more likely to be absorbed.

• Characteristics of a Good Story:

• A single theme, clearly defined

• Vivid word pictures, pleasing sounds and rhythm

• Characterization

• Dramatic appeal

• Appropriateness to listeners

Once upon a timeAnd every dayUntil one day

And because of thatAnd because of that

Until finallyAnd ever since that day

Specific moods call for specific stories

Apathetic

Cynical

Resentful

Jealous

Hopeless

• Builds rapport and liking of the humorist

• Encourages people to listen

• Relaxes people, more receptive to message

• Makes the information more memorable

• Distracts the person from thinking about counter-arguments

Why Humor?

•Simple Ways to Learn Humor • Yes, and… (foundation of improvisation)

• Start a humor journal

• Satire - Inviting respectful social discernment (i.e. The Daily Show)

• Reflecting true self, not simulated to achieve a particular effect, or to meet social conventions, or to make money.

Authenticity

Thinking on your Feet

• 1) Listen

• 2) Pause

• 3) Repeat the Question

• 4) Respond Honestly

• 5) Stop

• From ‘Giving Voice to Your Cause’ Pamela Ziemann (2010)

Available atwww.Amazon.com

Thanks for joining us!

Stay Tuned for upcoming Virtual class

• Pamela Ziemann 425.223.0123

• www.GivingVoicetoYourCause.com