Download - Vasiliy Sabirov, Lead Analyst, Devtodev
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Separate the wheat from the chaff:
how to quickly recognize the low grade traffic
and to get more users for less money
Vasiliy SabirovLead analyst
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Huge part of traffic is fake
20% - 60%
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Analyze your traffic
Set your objective events & funnels.
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Analyze your trafficShort-term signals:• Tutorial• Registration• Level 1
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Analyze your trafficLong-term signals:• Retention• Conversion• Cumulative ARPU (LTV)• ROI 7 days etc.
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Analyze your traffic
Track unique users, not the events.
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Analyze your traffic
Maximumdetalization.
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Analyze your traffic• Don’t analyze networks, go for the
sources.• Ask for ID and subID for every source.• Avoid reputational risks.• No “Other”.
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Analyze your traffic
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Set your benchmarksKnow your:• Retention (1, 2, 7 days etc.)• Cumulative ARPU• Conversion• ROI
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Set your benchmarks
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Set your benchmarks
Compare with organic traffic.
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Set your benchmarks
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Set your benchmarks
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Set your benchmarks
Compare with soft launch.
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Set your benchmarks• Nobody knows your traffic
better than you.• And it is your advantage.
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Be ready to work hard
Form a regular habit procedure.
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Be ready to work hard
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Be ready to work hardCalculate statistical significance.
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Be ready to work hardKnow your whales.
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Be ready to work hardUse cohort analysis.
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Be ready to work hardA: 100 regs -> $20B: 100 regs -> $25C: 100 regs -> $15
Which is better?
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Be ready to work hardWork with several networks.How many? Ask your marketing manager.
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Be ready to work hard
Set the limits.
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Be ready to work hardOptimize your traffic step-by-step.1. Launch;2. Analyze;3. Optimize;4. Launch.
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Conclusions• Analyze your traffic with max detalization.• Use short-term and long-term signals.• Know your benchmarks.• Develop a procedure.• Work with trustworthy partners, but try new ones
for experiment.• Set the limits.• Optimize traffic step-by-step.
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Thank you!Vasiliy SabirovLead analyst
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