Download - Using Social Media to Drive Revenue
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@MARK_BARRERAOF
@BUZZSHIFT
Using Social Media toIncrease Your Bottom Line
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Who Uses Social Networks?
Pew Internet Study December 2013
For adults 18+:71% use Facebook21% use Pinterest22% use LinkedIn18% use Twitter17% use Instagram
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The Customer Journey to Online Purchase
http://bit.ly/digitalcustomer
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Digital Interactions Matter
http://bit.ly/digitalcustomer
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Social Interaction Leads to Higher AOV
http://bit.ly/digitalcustomer
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How to Use Socialto Support Ecommerce
• BUILD AWARENESS• DRIVE CONVERSATIONS• IMPROVE CUSTOMER LOYALTY• SOCIAL LISTENING
@mark_barrera
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Facebook for Awareness
@mark_barrera
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Facebook for Brand Loyalty
• $500 for 14,000 video views• $0.04 Cost per View
• Over 200,000 people reached• 714% increase in reach
due to paid promotion
@mark_barrera
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Starting Facebook Conversations
• Tag Your Content to Know What Works• Memes• Branded• Curated• Etc
• We use PointBurst for content tagging
• Know What Your Customer’s Interests Are• http://bit.ly/digitalcustomer
• Be Culturally Relevant
@mark_barrera
WWW.BUZZSHIFT.COM
Instagram for Ecommerce
Like2Buy from Curalate
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Offline to Online Social Activation & Awareness
#actiontag by Chirpify
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Offline to Online Social Activation & Awareness
@mark_barrera
• Build Social into everything you do• An event that has 500 people can reach 10
times more people when there is a social call to action.
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#AmazonCart #AmazonWishList
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Use Social to Drive Action
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Summary
• Social is a Sales Support Mechanism Used For:• Building Awareness• Driving Conversations• Improving Customer Loyalty• Listening for Business Insights
@mark_barrera of @buzzshift