show me the money how to (actually) drive revenue with social media apps

How to (Actually) Drive Revenue with Social Media Apps.

Entrepreneur’s Strategic Interest GroupIABC/Houston

Luncheon, March 11, 2010

Provided by the Technology Task ForceProvided by the Technology Task ForceModerated by Rob Bartlett


First a definition:What, in 140 characters or fewer, is Twitter?

Well, it’s a money‐losing website made up of very short messages (like this one) where your kids (and C‐list celebrities) waste time.

— Inc Dec 2009/Jan 2010— Inc. Dec 2009/Jan 20105 Ways To Actually Make Money On Twitter


Now the program…


Is Driving Business Via Social Media Really Like Dating? g y gSocial Skills for Social Media Success

Alise Isbell, Write Wise Communications

Fast and Easy Tricks to Increase Online OptimizationAllie Herzog, Digital Media Director for Ward Creative Communications

Generating New Contacts From Social Business ChannelsGenerating New Contacts From Social Business ChannelsSusan Farrell, President and CEO of Captavi

Is Driving Business Via Social gMedia Really Like Dating?

Social Skills for Social Media Success

Alise IsbellTrainer, Facilitator and Instructional Designer

Mental, Not PhysicalMental, Not Physical

Successful Social Media Users areSuccessful Social Media Users are• Interesting• Semi provocative (but avoid TMI) “flirty”• Semi-provocative (but avoid TMI) flirty• Helpful

I f ti• Informative• Courteous

Ki d• Kind• Friendly

Enhance Brand or IdentityEnhance Brand or Identity

• Tell people what you’re doingTell people what you re doing• Linkedin Group Page• Link to Blog

I l d i t• Include pictures

• Add links to samples or events• http://www.linkedin.com/groups?home=&gid=1907750&trk=anet_ug_hm• http://www.facebook.com/rob.bartlett?ref=profile#!/group.php?gid=159394570388

• Offer something free or discounted to • Offer something free or discounted to responders

Enhance Brand or IdentityEnhance Brand or Identity

• Work with circles of influence.• A – B – and C contacts

• Most SM apps track for you• Guest Blog, Quote Yourself

• Share information• Free software• Cool links to resources

i l li / i di bl h l• www.visual-literacy.org/periodic_table.html

Fast and Easy Tricks toIncrease Online Optimization

Allie HerzogDigital Media Director for

Ward Creative Communications

Keyword research and use throughout siteKeyword research and use throughout site

• Google AdwordsGoogle Adwords

Keyword research and use throughout siteKeyword research and use throughout site

• Google AdwordsGoogle Adwords

• Meta tags, titles and descriptions

Google Local BusinessGoogle Local Business


• Claim all business listingsClaim all business listings


• Claim all business listingsClaim all business listings

• Consider advertising

YouTubeYouTube

YouTubeYouTube

• TranscriptsTranscripts

YouTubeYouTube


• Upload your video to numerous sites

YouTubeYouTube


• Upload your video to numerous sites

bl h i• Enable sharing

Mobile SEOMobile SEO

• Click to call


• Click to call• Separate landing page

• Keep content short• Create short, custom titles


• Click to call• Separate landing page

• Keep content short• Create short, custom titles

• Things to consider:Is the most important information at the top?• Is the most important information at the top?

• Is your navigation still available?• Are the font sizes correct?• Does your page visibly look good?

Google AnalyticsGoogle Analytics

Generating New Contacts FromSocial Business ChannelsSoc a us ess C a e s

Presenter: Susan Allen Farrell, President & CEO Captavi

Identify Your AudiencesIdentify Your Audiences

• ProspectsProspects

• Customers

l• Employees

• Community/Public

• Investors

• PartnersPartners

• Media

Extend Keyphrases to Social BusinessExtend Keyphrases to Social Business

• Relationship marketingRelationship marketing

• Marketing automation software

S i l C• Social CRM

How to Generate Leads with LinkedInHow to Generate Leads with LinkedIn

How to Generate Leads with TwitterHow to Generate Leads with Twitter

How to Generate Leads with Twitter and GoogleHow to Generate Leads with Twitter and Google

How to Generate Leads with TwitterHow to Generate Leads with Twitter

Measurable Success Indicators –Ch k LiCheck List

Number of Net‐New Qualified Twitter Followers

Number of Net‐New LinkedIn Contacts

Number of Social Business Referrals

Number of Leads Generated from Social Business

Top‐Five Organic Ranking Position in Search Engines

Measurable Success Indicators –Q lifi d T i F llQualified Twitter Followers

Measurable Success Indicators –Q li Di iQuality Discussions

ResourcesResources

A Basic Twitter Glossary(Provided by Alise Isbell)( y )

A Basic Twitter GlossaryA Basic Twitter Glossary

• Tweets – 140 character maximum • Following ‐ Following someone micro blog

• All Friends – People or entities you follow and who follow you.

M ti Si l th @

simply means receiving their Twitter updates. When you follow someone, every time they post a new message, it will appear on your Twitter home• Mentions – Simply use the @ +

username to refer specifically to someone.

• Followers ‐ Twitter sends you an

it will appear on your Twitter home page. New messages are added to your home page as people post them, so you always get the updates i l i Wh l iFollowers Twitter sends you an

email when someone new follows you. Set up your email preferencesto notify you when you have a new f ll h f ll li k

in real time. When you log in, you can see what the latest updates are.

Twitter offers other ways to follow follower. The followers link on your profile page or home page's sidebar will also tell you how many followers you have.

ypeople too: you can get updates from certain people on your phone!

y


• Retweet or RT ‐ indicates a re‐posting • Twitpic or Pictures ‐ Twitter doesn't of someone else's tweet. This isn't an official Twitter command or feature, but people add RT somewhere in a tweet to indicate

offer an official picture posting feature of its own, however, most people use a third party application (a popular one is TwitPic) to postsomewhere in a tweet to indicate

that part of their tweet includes something they're re‐posting from another person's tweet, sometimes i h f h i Ch k

(a popular one is TwitPic) to post pictures to Twitter accounts. Check out other photo and video apps on the Twitter Fan Wiki here!

with a comment of their own. Check out this great article on re‐tweeting, written by a fellow Twitter user, @ruhanirabin.

• Profile – Information about you. Use keywords to describe your expertise, work, interests or other aspects of your life you would like others to@ your life you would like others to know.

• Shorten URL – Enables you to post long URL addresses by contracting them to use fewer characters.


• Reply = @username + message ‐ • SET LOCATION placename ‐ updates directs a twitter at another person, and causes your twitter to save in their "replies" tab. Example: @meangrape I love that song too!

the location field in your profile Example: set location san francisco

• WHOIS username retrieves the@meangrape I love that song too!

• DMs = D username + message ‐sends a person a private message that goes to their device, and saves in

• WHOIS username ‐ retrieves the profile information for any public user on Twitter. Example: whois jack

their web archive. Example: D krissywant to pick a Jamba Juice for me while you're there?

• FAV username marks a person's last

• GET username ‐ retrieves the latest Twitter update posted by the person. Example: get goldman

G i d f i d• FAV username ‐marks a person s last twitter as a favorite and causes the message to show up in your "Favorites" tab.

• NUDGE username ‐ reminds a friend to update by asking what they're doing on your behalf. Example: nudge biz


• FAV username ‐marks a person's last twitter as a favorite. (hint: reply to any update with FAV ‐ to mark it as a favorite if you're receiving it in real time) Example: fav al3xtime) Example: fav al3x

• STATS ‐ this command returns your number of followers, how many people you're following, and your bio information.

• INVITE phone number ‐ will send an SMS invite to a friend's mobile phone Example: Invite 415 555 1212phone. Example: Invite 415 555 1212

Advanced TwitterAdvanced Twitter

• Hashtags – Used for keywords to • Twitter Clients – Software client used trend topics and see which are most popular at a given time.

• Search – Twitter Search enables users

for Twitter website other than Twitter like Tweetdeck, Hootsuite and Ubertwitter

to search for keywords, people, companies or other entities of interest

• Multiple accounts – Many people have aspects of their lives they wish to compartmentalize. Having multiple accounts enables messaging• Groups – Organizations or companies

can tweet about products and services to generate a following or offer special promotions to

multiple accounts enables messaging about distinct topics and targeted information to different audiences

offer special promotions to customers

Useful LinksUseful Links

• PowerPoint/Twitter Tools: http://www.sapweb20.com/blog/powerpoint‐twitter‐tools/

• Moodle Interactive Site with More Info: http://tejaslearning.com/learningnetwork/login/index.php

• Posterous: http://posterous.com/

• Mark Prasatik: [email protected] Twitter username ‐@mprasatik

• Alise Isbell: Write Wise Communications LLCAlise Isbell: Write Wise Communications, LLC [email protected] username ‐@amisbell

Thank YouThank You

show me the money how to (actually) drive revenue with social media apps

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avoid tmi

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