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Using Social Media MarketingUsing Social Media MarketingTo Get New Customers Now!
Presented by Jeff KorhanNew Media Marketing Consultant
October 30, 2009
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Purpose of All Marketing
Get Your Phone to Ring Get Your Phone to Ring So You Can Make a Sale!
©Jeff Korhan and True Nature® 2009
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Wh S i l M di I t tWhy Social Media Important
Your Website is All About YouYour Website is Not Helpful Your Website is Not Helpful Your Website Hasn’t Been Updated in Years
Your Website Sucks! – and Google agrees, fthat’s why nobody can find it.
©Jeff Korhan and True Nature® 2009
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More Reasons Why Social Media is More Reasons Why Social Media is Important
Your Competitors Have the Same QualityY P i i Hi hYour Price is HighYour eZine is “Interruption Marketing” – it is driving business away!
Social Media is Permission Marketing!
©Jeff Korhan and True Nature® 2009
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Th Ch ll f W b M k tiThe Challenge of Web Marketing
How are my ideal customers searching for companies like me?
You Want to “BE” Where They are Looking.
©Jeff Korhan and True Nature® 2009
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S i l M di M k ti D fi dSocial Media Marketing Defined
Also referred to as New Media or Web 2.0. BlogsBlogsSocial Networking Sites
Complements Your Current Marketingp g
©Jeff Korhan and True Nature® 2009
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Understanding Social Media
Interactive (Web 2.0)User ControlUser-ControlMulti-Media Real-Time Social WebSocial Web
©Jeff Korhan and True Nature® 2009
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One Mega Social Community
©Jeff Korhan and True Nature® 2009
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R l ti hi ERelationship EconomyE ti l Q lit i E t d!Exceptional Quality is Expected!
All Things Being EqualAll Things Being Equal…..1. Visible2. Likeable3 Trustworthy3. Trustworthy
©Jeff Korhan and True Nature® 2009
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Business in the New Economy Business in the New Economy “The Beer Summit”
©Jeff Korhan and True Nature® 2009
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St t i M k ti PlStrategic Marketing Plan
Company Mission – What We DoSocial Media MissionSocial Media Mission
How We Do ItWhy Our Way is Better Why Our Way is Better Making an Emotional Connection
©Jeff Korhan and True Nature® 2009
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Get in the GameGet in the Game
1 P li d Bl1. Personalized Blog2. LinkedIn3. Facebook4 T itt4. Twitter5. YouTube
©Jeff Korhan and True Nature® 2009
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Y A M di M l!You Are a Media Mogul!
1. Specific Objectives2. Right Channels 3 Best Medium3. Best Medium
©Jeff Korhan and True Nature® 2009
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Your Blog:C t f Y S i l M di E iCornerstone of Your Social Media Empire
S f M lti M di C t tSource of Multi-Media ContentIncubator of IdeasCommunity ForumDifferentiatorDifferentiator100’s of Searchable Articles
©Jeff Korhan and True Nature® 2009
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Blogging is Storytelling with a PurposeBlogging is Storytelling with a PurposePurposePurpose
Visibility Reputation and AuthorityLeads or ReferralsLeads or Referrals
©Jeff Korhan and True Nature® 2009
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B i SEO St tBasic SEO Strategy
Social Media
The Source
BlogMedia
Inbound Li k
gLinks
WEBSITE
©Jeff Korhan and True Nature® 2009
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W b S h b K dWeb Searches by Keywords
1. Searches of 3 or 4 words – 47%S d Li k 15%2. Sponsored Links – 15%
©Jeff Korhan and True Nature® 2009
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Keywords Phrases
1. Location2. Expertise3 Credentials3. Credentials
©Jeff Korhan and True Nature® 2009
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Pl h ld f S i VidPlaceholder for Session Video
©Jeff Korhan and True Nature® 2009
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Search Engine Optimization
Today: Analytical Web1. Activity (Keywords)2 Inbound Links 2. Inbound Links
Future: The Humanized WebFuture: The Humanized Web
©Jeff Korhan and True Nature® 2009
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A t f S i l M di “P t”Anatomy of a Social Media “Post”
Strong TitleKeyword DensityKeyword DensityStory with a PurposeLi kLinksPhotos and VideoComments
©Jeff Korhan and True Nature® 2009
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S i l M di T h l T lSocial Media Technology Tools
Blog Hosting Platform C t d I t t C tiComputer and Internet ConnectionCamera Camcorder
©Jeff Korhan and True Nature® 2009
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Your “Corner Office”Social Media DatabaseResume
©Jeff Korhan and True Nature® 2009
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H i d W bHumanized WebFriends and FansPersonal
©Jeff Korhan and True Nature® 2009
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Global ReachGlobal ReachReal -Time Search Multi-Media Content
Tip: Place your Twitter address on your business cardon your business card
©Jeff Korhan and True Nature® 2009
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TransportabilityTransportabilityOwned by GoogleGlobal Reach
©Jeff Korhan and True Nature® 2009
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©Jeff Korhan and True Nature® 2009
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Pl h ld f S i VidPlaceholder for Session Video
©Jeff Korhan and True Nature® 2009
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Take Control of Your Business Now!Take Control of Your Business Now!
©Jeff Korhan and True Nature® 2009
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C t Y O S t Create Your Own System
Jeff’s System1. Weekly Video Blog Posty g2. Email post and video link to eZine list3. Push blog post to my Social Media sitesg p y4. Read and comment on other blogs 5. Use Ping.fm to update multiple sites 5. Use Ping.fm to update multiple sites
©Jeff Korhan and True Nature® 2009
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©Jeff Korhan and True Nature® 2009
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Y S Your Success 1. It’s a Social Platform for Building Community2. Relationships are Everythingy g3. Interactive Multi-Media – Engagement!4 Complements your Current Marketing4. Complements your Current Marketing5. A Systematic Approach Gets Results
©Jeff Korhan and True Nature® 2009
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Baby StepsBaby StepsBuild Your BioCreate Profiles on:
LinkedInFacebookTwitterTwitter
Observe – and CommentGet Better Stronger Bio share links etc Get Better – Stronger Bio, share links, etc.
©Jeff Korhan and True Nature® 2009
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I f t Infant G t G il ddGet a Gmail addressSet up your Google Profile Set Google Alerts
personal namepCompanycompetitors competitors
©Jeff Korhan and True Nature® 2009
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T ddlToddler
Start a Blog on Typepad or WordpressPractice your Message y gExperiment with Links, Images and Video
©Jeff Korhan and True Nature® 2009
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TTeenagerIncrease Blog FunctionalityIncrease Blog FunctionalitySubscribe to and Comment on Community Blogs Claim Your Preferred Username on:
LinkedIn, Facebook, Twitter, YouTubeDigg, Delicious, Stumbleupon, TechnoratiFlickr, Vimeo, Gmail, Wordpress, Bingp g
©Jeff Korhan and True Nature® 2009
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Ad ltAdult
Create a Facebook Fan Page for your Brand Increase Blog Sharing Capabilities Increase Blog Sharing Capabilities Consider:
CRM C t R l ti hi MCRM – Customer Relationship ManagerUsing Google Docs on Team ProjectsB ki U Y Bl d S i l M di Hi tBacking Up Your Blog and Social Media History
©Jeff Korhan and True Nature® 2009
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Jeff Korhan [email protected]
http://jeffkorhan comhttp://jeffkorhan.com
630 774 8350630-774-8350New Media Marketing Consultantg
©Jeff Korhan and True Nature® 2009