get your customers to spend more
TRANSCRIPT
E X P A N D I N G Y O U R B U S I N E S S :
Get Customers to Spend More
I help people harness what they know to create to create a life they will love to create
Getting to know your customer’s overall story
The 100 People Project
Creating offers so you always have customers
Always knowing your “what’s next”
W H A T Y O U ’ L L L E A R N :
Your business is about meeting your target market at different points in their story.
fig. 1
T I M E L I N E O F M Y B U S I N E S S
Awkward Yo!
OH CRAP, WHE RE DO I START?
Drop LoveBombs
GUESS I NEED A NEWSLETTER
Hot BrandAction
WHO AM I ? WHAT DO I WANT?
start
ClientMind Reading
WHAT DO MY PEOPLE WANT?
IdeaTo Income
HOW DO I MAKE MONEY?
YourFirst Time
HOW DO I PUT TOGETHER A CLASS TH INGY?
T I M E L I N E O F M Y B U S I N E S S
Shazam
T IME TO TAKE OVER THE WORLD
success
Piece O’Cake
HOW DO I MAKE IT NOT SUCK?
T I M E L I N E O F M Y B U S I N E S S
• You become the person who GETS it
• Customers don’t have to constantly search and shop to have problems solved
• Once they enter your timeline (or funnel) and you solve their problems, you create customer loyalty
• You are helping to keep your customer organized and focused
• There will always be something to buy
W H Y C R E A T I N G A T I M E L I N E W O R K S :
The 100 People Project
Identify key problems your targetmarket will have and create offers/
services that they will love.
fig. 2
S T E P 1
• Where are they at?
• What are they feeling?
T H I N K A B O U T Y O U R C U S T O M E R B E F O R E Y O U H E L P T H E M O U T :
S T E P 1
List all the problems they will have on the way to getting their ultimate goal.
T H I N K A B O U T Y O U R C U S T O M E R B E F O R E Y O U H E L P T H E M O U T :
B A T M A N ’ S B U S I N E S S
• How to safely change from costumes to street clothes
• How to be a good boyfriend/girlfriend and still save the world
• Time management between the day job and night job
Street Clothes
Good Boyfriend
start
TimeManagement
success
S T E P 2
L I N E T H E P R O B L E M S U P C H R O N O L O G I C A L LY I N Y O U R T I M E L I N E
• Who is it for?
• What are they actually paying you to help solve?
• How are you going to help them get that?
S T E P 3
W H O / W H A T / H O W M E T H O D
Problem: Street Clothes to Work Clothes
Who: Aspiring superheroes with 3 years experience
What: Confidence + security of knowing they can do that without revealing their identity
How: 2 hour webinar workshop with bonus worksheets
S T E P 3
W H O / W H A T / H O W M E T H O D
B A T M A N I N C
Costume Changing 101: $49
Save the World At Home: $279
Superhero Mastery Program: $2000
Pricing = Trustfig. 3
Awkward Yo!
start
$25
Drop LoveBombs
$35
Hot BrandAction
$997
Client MindReading
$149
Idea To Income
$279
T I M E L I N E O F M Y B U S I N E S S
success
Your FirstTime
$279
Piece O’Cake
$3000
Shazam
$5000
T I M E L I N E O F M Y B U S I N E S S
The more YOU, the higher the price point.
fig. 4
Refine your Outline.Pick 4-5 Key Offers to Start Your Timeline.