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Understanding and Accessing the Global
Demographic and Lifestyle DataTosia Shall
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Agenda
• Living Atlas
• Esri Demographics and Lifestyle Data
• Access
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Living Atlas
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Get started at:
http://doc.arcgis.com/en/living-
atlas/about/
Browse Living Atlas Layers in
ArcGIS Online
Add data to client applications
Analyze layers
Accessing the
Living Atlas
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Accessing the Living Atlas through Custom Web Applications
Esri ZIP Code Lookup featuring Tapestry
Viral Usage in over 20 Online Publications in Oct-Nov
Over 1 million views and 40 million map requests
USGS Historical Topographic Map Explorer
Featured by the USGS and Picked up in Blogs
Selected as one of the Top 20 Websites in 2014
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Demo
Accessing the
Living Atlas
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Esri Demographic and
Lifestyle Data
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Esri Content Portfolio within Living AtlasContent is organized into a set of themes, using Esri and Community Data
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Retail
Restaurant
Real Estate
Site Location
Bank
Merchandise
Optimization
Site Selection
Education
Healthcare
Economic
Development
Customer
Intelligence
Automotive
Finance
Federal
Government
Insurance
Target Marketing
Disaster Relief
Housing
Health
At Risk
Populations
Planning
Pipelines
Utilities
Demographic
and
Lifestyle
Data
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At Risk and Emergency Planning
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Site SelectionNot just Commercial
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Target Information Dissemination
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U.S. Demographics
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Esri U.S. Demographics
Updated Demographics
Census and ACS
Tapestry Segmentation
Consumer Spending
Market Potential
Retail Marketplace
Business Data
Major Shopping Centers
Crime Indexes
Traffic Counts
http://www.esri.com/data/esri_data/what-you-get
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Esri U.S. Data Geographic Levels
• Census Geography- US
- State
- County
- Tract
- Block Group
• Census Correspondence- Core Based Statistical Areas (CBSA)
- Designated Market Area (DMA)
- Place
- County Subdivisions
• Zip Code
• Congressional Districts
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Updates
• In 2016/2017 updates included the following:
- New Daytime Population layer using Smart Mapping
- 2016 Retail MarketPlace (2) for the US using a newer NAICS Classification System
- REST endpoints updated – may impact applications - may need to update these
items in the query parameters of REST requests to the service from their apps
- Change to Layer IDs
- Change to Layer Names
- Change to Attribute Field Names, IDs, and aliases including addition and deletion
- Added 50 new variables
- https://blogs.esri.com/esri/arcgis/tag/demographics/
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Esri U.S. Demographic Data
Population and Housing
Age by Sex
Race and Hispanic Origin
Education
Marital Status
Age by Sex by Race
Labor Force
Income
Home Value
Disposable Income
Net Worth
Population
Age by Sex
Race and Hispanic Origin
Household Size
Households by Type
Tenure
Language Spoken at
Home
Food Stamps/SNAP
Journey to Work
Poverty
Health Insurance
Military Service/Veterans
Disability
Mortgage Status/ Rent
Vehicles Available
Units in Structure
Year Structure Built
2016/2021
Updated DemographicsCensus 2010
ACS
(annual update with
5 year average)
* **2017 update will be released before UC!
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Esri’s Reliability Symbol
• Interpreting the Margin of Error
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Esri U.S. Spending Data
Consumer
Spending
Market
Potential
Retail
MarketPlace
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• WHO are my targets?
• WHAT are they buying?
• WHERE do I find more like them?
• HOW do I reach them?
Tapestry Segmentation
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Esri U.S. Lifestyle Data
Click here for more information
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What did we find when we updated Tapestry Segmentation?
• New housing patterns – less dense suburban developments
• Effects of the Recession
- Reduced income and asset levels
- Lower home values
- More subdued growth
• Increasing diversity of the population
• Steady shift in household type away from traditional families
• Aging of the population
• Small households
• Millennials moving out
The U.S. Census is collected and released every 10 years.
Just as this database is reset, Tapestry must be reset to reflect the same changes in demography and geography.
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Beth Wright Amy Smith
Tapestry Segmentation
Median Age 36.7 37.0
Median
Household
Income
$86,900 $100,100
Tapestry Segment Soccer Moms Laptops and
Lattes
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Beth Wright Amy Smith
Two working parents with children living
in the suburbs
Single and partial to city living
Well connected for convenience Use iPads to stay connected
Spend money on family-oriented
purchases like children’s apparel and
toys, visits to theme parks or zoos.
Spend money on expensive clothes,
dining out, travel, spa treatments and
lattes.
Like their gardens and own the tools for
minor upkeep like riding mowers.
Renters who are more interested in the
stock market than the housing market.
Most households own at least 2 vehicles Walk, bike or use public transportation
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Tapestry Segmentation
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Demo
Tapestry
Segmentation
Page
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Esri U.S. Business Data
Include:
• Info on Sales
• Number of Employees
• Also summarize by industry for counts of businesses and employees
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International
Demographics
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Coverage
http://doc.arcgis.com/webapps/demographics-global-coverage/
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• Around 100 variables per country
- Population
- Average Household Size
- Total Households
- Purchasing Power
- Age (15-Year Age Groups)
- Gender
- Income
- Household Type
- Marital Status
- Education
Esri Standard Global Demographic Data
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• Expenditures for 20 different items including
- Food
- Tobacco
- Clothing
- Household
- Medical
- Electronics
- Recreation
- More
- Each has a Total, Per Mill, Per Capita and Index
Esri Standard Global Spending Data
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Increase Coverage & Depth
Esri Global Data Fact Sheet
…for info on which countries are
available
Australia — MapData Services
France — Esri France
Germany — Nexiga
India — Indicus Analytics
South Korea — OPENmate
Spain — AIS
UK
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Accessing Demographic
and Lifestyle Data
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Esri Demographic and Lifestyle Data Accessible in Four Ways
Maps Infographics Geographic
Data
Enrichment
Reports
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Demographic Maps
Collection of Ready-to-use Maps and Layers
• Data for Multiple Themes
- Demographics, Lifestyle, Spending, Business
• Include Popups
• Configurable: customize symbols or popups
• Access via “Demographics and Lifestyle” Group
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Demo
Accessing
Through Maps
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Infographics• New style of reporting
• Ready to use
- Age
- Average Household Size
- Household Income
- Housing Units by Occupancy
- Dominant Tapestry
• Dynamic and InteractiveDominant Tapestry
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Geographic Data Enrichment• Add new columns of
information to your data
• Configurable
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Demo
Accessing
through
GeoEnrichment
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Reports
• Pre-formatted PDF and XLS
• Demographic and Income
Profile
• Market Profile
• ACS Reports
• Census 2010 Reports
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Esri Demographic Data Help Documentation
• Data browser – variable lists for every data collection
• The Global Coverage Story map
• Detailed information on reports, infographics, data enrichment and web maps
• All methodology statements and white papers
• Tapestry Segment Summaries
• Essential Vocabulary and FAQ
• And more!
http://doc.arcgis.com/en/esri-demographics/
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