Understanding and Accessing the Global

Demographic and Lifestyle DataTosia Shall

Agenda

• Living Atlas

• Esri Demographics and Lifestyle Data

• Access

Living Atlas

Get started at:

http://doc.arcgis.com/en/living-

atlas/about/

Browse Living Atlas Layers in

ArcGIS Online

Add data to client applications

Analyze layers

Accessing the

Living Atlas

Accessing the Living Atlas through Custom Web Applications

Esri ZIP Code Lookup featuring Tapestry

Viral Usage in over 20 Online Publications in Oct-Nov

Over 1 million views and 40 million map requests

USGS Historical Topographic Map Explorer

Featured by the USGS and Picked up in Blogs

Selected as one of the Top 20 Websites in 2014

Demo

Accessing the

Living Atlas

Esri Demographic and

Lifestyle Data

Esri Content Portfolio within Living AtlasContent is organized into a set of themes, using Esri and Community Data

Retail

Restaurant

Real Estate

Site Location

Bank

Merchandise

Optimization

Site Selection

Education

Healthcare

Economic

Development

Customer

Intelligence

Automotive

Finance

Federal

Government

Insurance

Target Marketing

Disaster Relief

Housing

Health

At Risk

Populations

Planning

Pipelines

Utilities

Demographic

and

Lifestyle

Data

At Risk and Emergency Planning

Site SelectionNot just Commercial

Target Information Dissemination

U.S. Demographics

Esri U.S. Demographics

Updated Demographics

Census and ACS

Tapestry Segmentation

Consumer Spending

Market Potential

Retail Marketplace

Business Data

Major Shopping Centers

Crime Indexes

Traffic Counts

http://www.esri.com/data/esri_data/what-you-get

Esri U.S. Data Geographic Levels

• Census Geography- US

- State

- County

- Tract

- Block Group

• Census Correspondence- Core Based Statistical Areas (CBSA)

- Designated Market Area (DMA)

- Place

- County Subdivisions

• Zip Code

• Congressional Districts

Updates

• In 2016/2017 updates included the following:

- New Daytime Population layer using Smart Mapping

- 2016 Retail MarketPlace (2) for the US using a newer NAICS Classification System

- REST endpoints updated – may impact applications - may need to update these

items in the query parameters of REST requests to the service from their apps

- Change to Layer IDs

- Change to Layer Names

- Change to Attribute Field Names, IDs, and aliases including addition and deletion

- Added 50 new variables

- https://blogs.esri.com/esri/arcgis/tag/demographics/

Esri U.S. Demographic Data

Population and Housing

Age by Sex

Race and Hispanic Origin

Education

Marital Status

Age by Sex by Race

Labor Force

Income

Home Value

Disposable Income

Net Worth

Population

Age by Sex

Race and Hispanic Origin

Household Size

Households by Type

Tenure

Language Spoken at

Home

Food Stamps/SNAP

Journey to Work

Poverty

Health Insurance

Military Service/Veterans

Disability

Mortgage Status/ Rent

Vehicles Available

Units in Structure

Year Structure Built

2016/2021

Updated DemographicsCensus 2010

ACS

(annual update with

5 year average)

* **2017 update will be released before UC!

Esri’s Reliability Symbol

• Interpreting the Margin of Error

Esri U.S. Spending Data

Consumer

Spending

Market

Potential

Retail

MarketPlace

Demo

Esri

Demographics

Page

• WHO are my targets?

• WHAT are they buying?

• WHERE do I find more like them?

• HOW do I reach them?

Tapestry Segmentation

Esri U.S. Lifestyle Data

Click here for more information

What did we find when we updated Tapestry Segmentation?

• New housing patterns – less dense suburban developments

• Effects of the Recession

- Reduced income and asset levels

- Lower home values

- More subdued growth

• Increasing diversity of the population

• Steady shift in household type away from traditional families

• Aging of the population

• Small households

• Millennials moving out

The U.S. Census is collected and released every 10 years.

Just as this database is reset, Tapestry must be reset to reflect the same changes in demography and geography.

Beth Wright Amy Smith

Tapestry Segmentation

Median Age 36.7 37.0

Median

Household

Income

$86,900 $100,100

Tapestry Segment Soccer Moms Laptops and

Lattes

Beth Wright Amy Smith

Two working parents with children living

in the suburbs

Single and partial to city living

Well connected for convenience Use iPads to stay connected

Spend money on family-oriented

purchases like children’s apparel and

toys, visits to theme parks or zoos.

Spend money on expensive clothes,

dining out, travel, spa treatments and

lattes.

Like their gardens and own the tools for

minor upkeep like riding mowers.

Renters who are more interested in the

stock market than the housing market.

Most households own at least 2 vehicles Walk, bike or use public transportation

Tapestry Segmentation

Demo

Tapestry

Segmentation

Page

Esri U.S. Business Data

Include:

• Info on Sales

• Number of Employees

• Also summarize by industry for counts of businesses and employees

International

Demographics

Coverage

http://doc.arcgis.com/webapps/demographics-global-coverage/

• Around 100 variables per country

- Population

- Average Household Size

- Total Households

- Purchasing Power

- Age (15-Year Age Groups)

- Gender

- Income

- Household Type

- Marital Status

- Education

Esri Standard Global Demographic Data

• Expenditures for 20 different items including

- Food

- Tobacco

- Clothing

- Household

- Medical

- Electronics

- Recreation

- More

- Each has a Total, Per Mill, Per Capita and Index

Esri Standard Global Spending Data

Increase Coverage & Depth

Esri Global Data Fact Sheet

…for info on which countries are

available

Australia — MapData Services

France — Esri France

Germany — Nexiga

India — Indicus Analytics

South Korea — OPENmate

Spain — AIS

UK

Accessing Demographic

and Lifestyle Data

Esri Demographic and Lifestyle Data Accessible in Four Ways

Maps Infographics Geographic

Data

Enrichment

Reports

Demographic Maps

Collection of Ready-to-use Maps and Layers

• Data for Multiple Themes

- Demographics, Lifestyle, Spending, Business

• Include Popups

• Configurable: customize symbols or popups

• Access via “Demographics and Lifestyle” Group

Demo

Accessing

Through Maps

Infographics• New style of reporting

• Ready to use

- Age

- Average Household Size

- Household Income

- Housing Units by Occupancy

- Dominant Tapestry

• Dynamic and InteractiveDominant Tapestry

Geographic Data Enrichment• Add new columns of

information to your data

• Configurable

Demo

Accessing

through

GeoEnrichment

Reports

• Pre-formatted PDF and XLS

• Demographic and Income

Profile

• Market Profile

• ACS Reports

• Census 2010 Reports

Esri Demographic Data Help Documentation

• Data browser – variable lists for every data collection

• The Global Coverage Story map

• Detailed information on reports, infographics, data enrichment and web maps

• All methodology statements and white papers

• Tapestry Segment Summaries

• Essential Vocabulary and FAQ

• And more!

http://doc.arcgis.com/en/esri-demographics/