Download - Uk Tv Advertising Drtv Presentation
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UK TV ADVERTISING
Direct Response TV Advertising
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What is DRTV ?
DRTV means Direct Response Television. DRTV is defined as media activity that permits or requests consumers to directly respond to the advertiser.
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The DRTV Fulfillment Cycle
1.Develop the product2.Create the infomercial
3.Buy the media4.Run the infomercial
5.Take the orders6.Fulfill the product demand
7.Manage the customer support
Direct Response Television (DRTV) is a medium that can show products actually in use. DRTV combines the power of television with the precision of
direct marketing techniques.
What is DRTV ?
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HOW MUCH DOES IT COST TO MAKE
A TV COMMERCIAL ?
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In normal circumstances we would recommend spending a minimum of *£10,000 as anything less can impinge on
quality.
However, by restricting ourselves to ‘in-house’ facilities we can put together something for *£3,000 providing the
following :
ScriptingProduction
Post ProductionClearcast administrarion i.e. Copy clearance
Delivery to the TV stations
* These commercials may vary in price and subject to certain restrictions
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HOW CHEAP IS DRTV
ADVERTISING ?
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DRTV COSTS
DRTV can be purchased either by individual spot rates but are generally sold on a cost per thousand basis.
These prices can vary from £1,65p to £3,50p *
The cost per thousand will be based on 1,000 Adults reached.
DRTV airtime is generally sold Mon-Sun in daytime.
*These costs will differ by channel and time of year.
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PPC COSTS
Google Adwords is sold on a Pay Per Click basis.Which basically means each time an individual
clicks on your Google AdDependant on your keyword cost, this can be as
little as £0.5p per click
In order to reach 1,000 individuals this would equate to £50 per thousand
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SO HOW DOES DRTV
COMPARE TO PPC ?
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DRTV £1,65p - £3,50p
PPC £50,00p
‘’ DRTV is cheaper than PPC ‘’
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PPC SKY UKTV ITV 3/4£0.00
£10.00
£20.00
£30.00
£40.00
£50.00
£60.00
£ CPT
£ CPT
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ITV
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£0
£4,000
£8,000
£12,000
£16,000
£ Cost 28x40'' Ads
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ITV3 SK
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UK TV
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0
1
2
3
4
All Adult Viewers (millions)
All Adult Viewers (mil-lions)
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ContactHARRY WILSON
UK TV CONSULTANT
Email : [email protected]
Phone no : 01753 886700Mobile no : 07889 394413