uk tv advertising drtv presentation
DESCRIPTION
\'\'Drtv is cheaper than PPC\'\'TRANSCRIPT
UK TV ADVERTISING
Direct Response TV Advertising
What is DRTV ?
DRTV means Direct Response Television. DRTV is defined as media activity that permits or requests consumers to directly respond to the advertiser.
The DRTV Fulfillment Cycle
1.Develop the product2.Create the infomercial
3.Buy the media4.Run the infomercial
5.Take the orders6.Fulfill the product demand
7.Manage the customer support
Direct Response Television (DRTV) is a medium that can show products actually in use. DRTV combines the power of television with the precision of
direct marketing techniques.
What is DRTV ?
HOW MUCH DOES IT COST TO MAKE
A TV COMMERCIAL ?
In normal circumstances we would recommend spending a minimum of *£10,000 as anything less can impinge on
quality.
However, by restricting ourselves to ‘in-house’ facilities we can put together something for *£3,000 providing the
following :
ScriptingProduction
Post ProductionClearcast administrarion i.e. Copy clearance
Delivery to the TV stations
* These commercials may vary in price and subject to certain restrictions
HOW CHEAP IS DRTV
ADVERTISING ?
DRTV COSTS
DRTV can be purchased either by individual spot rates but are generally sold on a cost per thousand basis.
These prices can vary from £1,65p to £3,50p *
The cost per thousand will be based on 1,000 Adults reached.
DRTV airtime is generally sold Mon-Sun in daytime.
*These costs will differ by channel and time of year.
PPC COSTS
Google Adwords is sold on a Pay Per Click basis.Which basically means each time an individual
clicks on your Google AdDependant on your keyword cost, this can be as
little as £0.5p per click
In order to reach 1,000 individuals this would equate to £50 per thousand
SO HOW DOES DRTV
COMPARE TO PPC ?
DRTV £1,65p - £3,50p
PPC £50,00p
‘’ DRTV is cheaper than PPC ‘’
PPC SKY UKTV ITV 3/4£0.00
£10.00
£20.00
£30.00
£40.00
£50.00
£60.00
£ CPT
£ CPT
ITV
3SK
Y
UKTV
Mov
ies 4
Men
T.Cha
nnel
£0
£4,000
£8,000
£12,000
£16,000
£ Cost 28x40'' Ads
ITV3 SK
Y
UK TV
Mov
ies 4
Men
T.Cha
nnel
0
1
2
3
4
All Adult Viewers (millions)
All Adult Viewers (mil-lions)
ContactHARRY WILSON
UK TV CONSULTANT
Email : [email protected]
Phone no : 01753 886700Mobile no : 07889 394413