Download - UK Tourism Report
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UK Tourism Report
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Country Profile
• Member of EU• Permanent seat on the United
Nations Security council• World’s first industrialised
country• World’s sixth largest economy• Member of Commonwealth of
Nations, G8 , Organisation for Economic Co-operation and Development (OECD), North Atlantic Treaty Organization (NATO) and the World Trade Organisation (WTO)
United Kingdom comprises Great Britain and Northern Ireland (Great Britain includes England, Scotland, and Wales)
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UK Fact SheetOfficial Name United Kingdom of Great Britain and
Northern Ireland
Conventional short form United Kingdom (UK)
Capital City London (metropolitan pop. about 7.2 million)
Area Total: 243,610 sq km Country comparison to the world: 86
Population 61,113,205 (July 2009 est.) Country comparison to the world: 23
Literacy 99%
GDP - per capita (PPP) $ 36,600 (2008 est.) country comparison to the world: 31 $36,500 (2007 est.)$35,500 (2006 est.) note: data are in 2008 US dollars
Major Languages English, Welsh, Irish Gaelic, Scottish Gaelic
Currency British Pound £ (GBP)
Time Zone Western European Time Zone (WET). Western European Standard Time is Greenwich Mean Time (GMT)
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UK Inbound Market: Access
In 2007, 77% of overseas visitors travelled to the UK by air, 14% by sea, and 10% by Tunnel
14% 10%
77%
Air
Sea
Tunnel
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UK Inbound : Demographics
58%
42%
Male
Female
47% of all overseas visitors were aged 25-44
81% of Business visitors are male
25-34 year olds account for 23% of Holiday and
VFR visits
57% of study visits are from 16-24 year olds
Overall, 58% visitors were male, 42% female
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UK Inbound: Demographics
Traditional Family of Spouse / Partner & Children
6%
Spouse / Partner but no Children in travel group
20%
Children in group but no Spouse / Partner
7%
Not alone, but no Children or Partner in group
27%
Travelling alone 40%
Key Travelling Groups
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UK Inbound: Market Dynamics
2%
27% 33%
30%Holiday
VFR
Business
Study
Purpose of Visit
Decline in Business Travel is indicated
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UK Inbound: Market Dynamics
• Length of stay:Short breaks (1-3 nights) account for 43% of visits
• Seasonality:29% visit in the peak summer season (July - Sept) and 26% in spring (April - June)
• Motivators: History/Culture/Scenery; Shopping is a core visit activity
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UK Inbound: Market Size Top 10 Source Markets: Visits and Spend
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UK Inbound 2008: Top Five
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UK: Market Share
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UK: Market Share
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UK Domestic 2008
52.0 million holidays of one night or more
spending £11.4 billion
44.1 million overnight trips to friends and relatives spending £ 4.8 billion
18.2 million overnight business trips spending £4.5 billion
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UK Outbound
• Visits (June’ 08- June’ 09):– North America: down by 15 per cent (4 million)– Mainland Europe: down by 10 per cent (63.5 million) – Rest of the World: down by 9 per cent (9.1 million)– Number of Britons travelling overseas: 10 per cent drop
over past year
• Spend: 8 per cent drop - £7.6billion
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UK Online Environment
Total online population (000's) in 2009: 43221
Percentage of population online in 2009: 70.9%
Percentage of UK Searches among leading search engine providers: – Google Properties: 87.30%– Yahoo! Properties: 4.09%– MSN Properties: 3.72%– Ask Properties: 3.07%
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UK Tourism: 2009
Annual Change
Inbound Visits (m) 30.4 -8.4% (May 2008 - May 2009)
Inbound Visitor Spending (£bn)
16.1 -1.4% (May 2008 - May 2009)
Domestic overnight trips (m)
114.4 -8.3% (March 2008 - March 2009)
Domestic overnight tripspending (£bn)
20.5 -4.1% (March 2008 – March 2009)
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UK: 10-year Forecast
2009 2019
Contribution of Travel & Tourism to Gross Domestic Product (GDP)
9.4% (GBP 134.7 bn or US$ 200.1
bn)
9.8% (GBP 227.0 bn or US$ 406.3 bn)
↑
Contribution of the Travel & Tourism economy to employment 9.6%
(2,947,000 jobsor 1 in every
10.4 jobs)
9.9% (3,261,000
jobsor 1 in every 10.1 jobs by
2019)
↑
Real GDP growth for Travel & Tourism economy-0.6% 2.9% ↑
Export earnings from international visitors and tourism goods 11.3% (GBP 45.4 bn or
US$ 67.4 bn)
9.8% (83.7 bn or US$ 149.9
bn)
↓
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References
• World Travel & Tourism Council (WTTC)• Visit Britain• Office for National Statistics -Travel Trends 2008• Britain Inbound• European Travel Commission
• Central Intelligence Agency (CIA)