uk tourism report
DESCRIPTION
An insight into demographics, market dynamics, market size and share of UK inbound tourism, UK outbound and domestic tourism and a 10 year tourism forecast.2009 statistcis is also included.TRANSCRIPT
UK Tourism Report
Country Profile
• Member of EU• Permanent seat on the United
Nations Security council• World’s first industrialised
country• World’s sixth largest economy• Member of Commonwealth of
Nations, G8 , Organisation for Economic Co-operation and Development (OECD), North Atlantic Treaty Organization (NATO) and the World Trade Organisation (WTO)
United Kingdom comprises Great Britain and Northern Ireland (Great Britain includes England, Scotland, and Wales)
UK Fact SheetOfficial Name United Kingdom of Great Britain and
Northern Ireland
Conventional short form United Kingdom (UK)
Capital City London (metropolitan pop. about 7.2 million)
Area Total: 243,610 sq km Country comparison to the world: 86
Population 61,113,205 (July 2009 est.) Country comparison to the world: 23
Literacy 99%
GDP - per capita (PPP) $ 36,600 (2008 est.) country comparison to the world: 31 $36,500 (2007 est.)$35,500 (2006 est.) note: data are in 2008 US dollars
Major Languages English, Welsh, Irish Gaelic, Scottish Gaelic
Currency British Pound £ (GBP)
Time Zone Western European Time Zone (WET). Western European Standard Time is Greenwich Mean Time (GMT)
UK Inbound Market: Access
In 2007, 77% of overseas visitors travelled to the UK by air, 14% by sea, and 10% by Tunnel
14% 10%
77%
Air
Sea
Tunnel
UK Inbound : Demographics
58%
42%
Male
Female
47% of all overseas visitors were aged 25-44
81% of Business visitors are male
25-34 year olds account for 23% of Holiday and
VFR visits
57% of study visits are from 16-24 year olds
Overall, 58% visitors were male, 42% female
UK Inbound: Demographics
Traditional Family of Spouse / Partner & Children
6%
Spouse / Partner but no Children in travel group
20%
Children in group but no Spouse / Partner
7%
Not alone, but no Children or Partner in group
27%
Travelling alone 40%
Key Travelling Groups
UK Inbound: Market Dynamics
2%
27% 33%
30%Holiday
VFR
Business
Study
Purpose of Visit
Decline in Business Travel is indicated
UK Inbound: Market Dynamics
• Length of stay:Short breaks (1-3 nights) account for 43% of visits
• Seasonality:29% visit in the peak summer season (July - Sept) and 26% in spring (April - June)
• Motivators: History/Culture/Scenery; Shopping is a core visit activity
UK Inbound: Market Size Top 10 Source Markets: Visits and Spend
UK Inbound 2008: Top Five
UK: Market Share
UK: Market Share
UK Domestic 2008
52.0 million holidays of one night or more
spending £11.4 billion
44.1 million overnight trips to friends and relatives spending £ 4.8 billion
18.2 million overnight business trips spending £4.5 billion
UK Outbound
• Visits (June’ 08- June’ 09):– North America: down by 15 per cent (4 million)– Mainland Europe: down by 10 per cent (63.5 million) – Rest of the World: down by 9 per cent (9.1 million)– Number of Britons travelling overseas: 10 per cent drop
over past year
• Spend: 8 per cent drop - £7.6billion
UK Online Environment
Total online population (000's) in 2009: 43221
Percentage of population online in 2009: 70.9%
Percentage of UK Searches among leading search engine providers: – Google Properties: 87.30%– Yahoo! Properties: 4.09%– MSN Properties: 3.72%– Ask Properties: 3.07%
UK Tourism: 2009
Annual Change
Inbound Visits (m) 30.4 -8.4% (May 2008 - May 2009)
Inbound Visitor Spending (£bn)
16.1 -1.4% (May 2008 - May 2009)
Domestic overnight trips (m)
114.4 -8.3% (March 2008 - March 2009)
Domestic overnight tripspending (£bn)
20.5 -4.1% (March 2008 – March 2009)
UK: 10-year Forecast
2009 2019
Contribution of Travel & Tourism to Gross Domestic Product (GDP)
9.4% (GBP 134.7 bn or US$ 200.1
bn)
9.8% (GBP 227.0 bn or US$ 406.3 bn)
↑
Contribution of the Travel & Tourism economy to employment 9.6%
(2,947,000 jobsor 1 in every
10.4 jobs)
9.9% (3,261,000
jobsor 1 in every 10.1 jobs by
2019)
↑
Real GDP growth for Travel & Tourism economy-0.6% 2.9% ↑
Export earnings from international visitors and tourism goods 11.3% (GBP 45.4 bn or
US$ 67.4 bn)
9.8% (83.7 bn or US$ 149.9
bn)
↓
References
• World Travel & Tourism Council (WTTC)• Visit Britain• Office for National Statistics -Travel Trends 2008• Britain Inbound• European Travel Commission
• Central Intelligence Agency (CIA)