User centered design research - moving towards the heart of business decision making.
UCD - 25th October 2014Ben Fehnert
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1. Economic2. Heroic3. Ecological4. Religious5. Scientific
Organisational decisions
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1. Independence2. Free will3. Rationality4. Biases
Individuals decisions
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Design Research
DecisionsQuestions
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FinanceManagementDesign research
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Design Research
2014
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Can we do things better?
Can we do things differently?
Can we avoid mistakes?
Can we be more efficient?
No one really.
Designers maybe?
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Education Public ServiceHealthcare Mobile Tech Shared Spaces
1. User expectation 2. Unknowns 2. Formalisation 4. Business
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1. User expectation 2. Unknowns 33. Formalisation 4. Business
Start End
Research Development
Executives officially commit to a project
Designs are transferred to manufacturing
Design Review
Design Verification
Design and Development
Design Input
Design Output
Design Transfer
(Does DI = DO)
Design Validation
Image: FDA diagram interpretation by Eclipse Experience
1. User expectation 2. Unknowns 3. Formalisation 4. Business
+ better use of questions + wider range of methods
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Amazon • Pushing the boundaries of service experience, focusing on the end customer and using questioning to focus the business agenda.
Decisions
Questions
Answers
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Decisions
Questions
Answers
ReD associates: Bringing ethnographic research into decision making and serving clients that you would not typically associate these approaches.
Image: www.commons.wikimedia.org
Decisions
Questions
Answers
Social Design: Looking to answer wide ranging societal needs with mixed methodology design research and challenge constraints in role and scope
Image: www.commons.wikimedia.orgImage: www.gurdian.com
Decisions
Questions
Answers
Government Digital Services • Bringing the citizen into the process, asking challenging questions and bringing research and business pragmatism to bear
Image: www.gds.blog.gov.uk
SP+EE • A design-led research project to define the user experience of a Novartis telehealth service for the treatment of COPD
Decisions
Questions
Answers
Image: Eclipse Experience
Ben Fehnert www.eclipse-experience.com Twitter@eclipse_london
A centre for design research
