Download - Twitter Presentation
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Everything you ever wanted to know but didn’t know
what to ask
Andy Stitt, SME(Social Media Enthusiast)
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How is Twitter used?
• Primarily used to build community
• Rapid (and viral) sharing of information
• Real-time communication
• Invent words that sound like slang for eight-year-olds (i.e. tweeting, tweeple, twollow, twellow, twibe)
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Key Concepts
• Tweet• Following vs. followers• @ replies• Direct messages• Retweeting• Twitter search• Hashtags• Trending topics
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Quick Quiz
A “tweet” is
a. The sound a bird makes
b. How a four-year-old says the word “treat”
c. A short 140-character or less message on Twitter
d. All of the above
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Answer
d. All of the above
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Your Home Screen
• Serves as your dashboard, or “master control”
• Tweets from those people that you follow are shown
• From this screen, you can:– Send out a tweet– Check your replies and direct messages– Perform a Twitter search and check trending
topics
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Your Personal Page and Twitter Stream
• Displays your name, location, website, and bio
• Twitter stream shows all of your tweets• How many people you follow and how
many are following you• IMPORTANT: Your page is how you are
viewed by others in the Twitter world; brand it with a good picture and background!
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Following vs. Followers
• The difference between the two columns on your home screen and personal page:– Following: list of those that you have
chosen to “follow” on Twitter– Followers: list of those that have
chosen to “follow” you
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Privacy Controls
• You can choose to block a follower
• You can choose to protect your updates, or “tweets,” so that only those who you grant permission can see them
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The use of the @ character
• “@” is used to signify a Twitter username when used in a tweet, i.e. “I read a great book written by @andystitt829”
• Whenever you use @username in a tweet, that person will see it in their “Replies” stream
• If you reply to someone using this method, it will show up in your public Twitter stream
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Direct Messages
• Private two-way communication; like a 160-character e-mail
• Does not show up in public Twitter stream
• Users must be following each other in order to use DM feature
• Twitter command to direct message is: d username message
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Retweeting
• If you want to quote another Twitter user or simply share something from someone else with your followers, then you can “retweet”– andystitt829: Check out this cool
website– dianefromm: RT @andystitt829: Check
out this cool website
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Two types of retweeting
• Directly quoting– dianefromm: RT @andystitt829 Check out
http://www.pmief.org for brand new scholarships for college students
• Paraphrasing– dianefromm: http://www.pmief.org has lots of
scholarships you might be interested in. Thanks, @andystitt829 for the info
• REMEMBER: RT indicates a direct quote
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URL shorteners
• Due to the 140-character limitation, Twitter users use URL shorteners to share URLs
• Examples are: tinyurl.com, twurl.nl, bit.ly
• Desktop Twitter clients usually have a URL shortening feature
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Link before URL shortening
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Link after URL shortening
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Twitter Search
• http://search.twitter.com is the “Google” of Twitter
• Allows you to search for tweets with specified keywords
• Search results come up in real time; the screen refreshes if more tweets are posted after you finished the search
• This can also be done from your Twitter home screen
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Initial Twitter Search Page
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Search Results Page
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Hashtags
• Hashtagging is similar to search engine and blog post indexing using keywords
• Hashtags can be used to communicate to a group: “Hey project managers, I have something for you #pmot”
• Hashtags can also indicate a particular event: “I am about to go to a session at the IFC Online Fundraising conference #ifconline”
• You can search for hashtags at Twitter Search or your home screen
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Trending Topics
• Topics that are heavily tweeted about at any given part of the day are tracked and shown on Twitter Search and your home screen
• Each trending topic is shown as a clickable search term
• Examples: #swineflu was a trending topic in April, and the new Star Trek movie was one during its opening weekend
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How can you use Twitter?
• Twitter website: http://www.twitter.com• Desktop clients
– http://www.tweetdeck.com– http://www.twhirl.com
• Smartphone apps– http://www.twitterfon.com for iPhone– http://www.ubertwitter.com for Blackberry
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How will your activity on Twitter help your organization?
• Spread the word of programs, activities, etc. to your followers
• Find people who might be interested in supporting the cause
• Use the search function to find mentions of key terms that are relevant to your organization
• Use the search function to listen to what others are saying about your organization
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Thank you for your time
Now go out there and tweet to your heart’s content!