twitter how to (twitter presentation week 4)
DESCRIPTION
An overview and how to on Twitter. Created in 2014. Includes lists, replies, mentions, tips and tricks, statistics, best time to tweet and more.TRANSCRIPT
![Page 1: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/1.jpg)
Week #4: Twitter~ Tweet that Passion
with Shannon Bowen-Kelsickwww.sbkelsick.com
@sbkelsick
![Page 2: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/2.jpg)
Twitter Statistics and Users
• Twitter's fastest growing demographic is 55 to 64 year-olds (1)
@sbkelsick
![Page 3: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/3.jpg)
Twitter Handle & Profile
@sbkelsick
![Page 4: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/4.jpg)
Composition of a Tweet
• 140 Chars• Hashtags• Links• Pictures• Replies• Mentions• Retweets
@sbkelsick
![Page 5: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/5.jpg)
140 Chars
• Tweets with less than 100 characters get 17 percent more engagement (1) *
@sbkelsick
![Page 6: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/6.jpg)
#hashtags
@sbkelsick
• Tweets with hashtags get two times more engagement (1)
![Page 7: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/7.jpg)
#hashtag examples
@sbkelsick
• Used at events, example #smbyyc• Used around topics, example #yyccc• Used for topics of interest #design• Can be combined #yyc #design
![Page 8: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/8.jpg)
Links
• Tweets that include links are 86 percent more likely to be retweeted (1)
• Bitly- Helps you track how many people click through on links
@sbkelsick
![Page 9: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/9.jpg)
Pictures
• Tweets with image links get 2 times the engagement rate of those without (1)
• Photo Tools/Apps– InstaCollage App– PixlrExpress+
@sbkelsick
![Page 10: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/10.jpg)
Replies
• When to reply– Thanking users for Retweeting– Answering questions– Building relationships– Getting noticed
• Using the “ . “ in replies
@sbkelsick
![Page 11: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/11.jpg)
Mentions
• To converse with someone, ensuring they see the Tweet
• Supporting others, sharing their work • Network building• Asking questions
@sbkelsick
![Page 12: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/12.jpg)
Retweets
@sbkelsick
![Page 13: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/13.jpg)
Examples of Good Tweets
@sbkelsick
![Page 14: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/14.jpg)
Examples of Bad Tweets
@sbkelsick
![Page 15: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/15.jpg)
When to Tweet
@sbkelsick
• The most Twitter users are using the tool at noon and 6pm
• Tweeting for clickthroughs• For the 8am to 9am workday start• Between 1pm and 3pm• And directly after dinnertime (6 to 7pm) (for clickthroughs)
• Tweeting for Retweets:• Just before 6pm
![Page 16: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/16.jpg)
Search Twitter
@sbkelsick
• Gary Vaynerchuk on Twitter Search: http://www.inc.com/gary-vaynerchuk-allison-fass/inc-live-incredible-power-of-twitter-search.html
• Twitter Advanced Search: https://twitter.com/search-advanced
![Page 17: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/17.jpg)
Lists & Members
@sbkelsick
• Go to www.twitter.com/sbkelsick for demo
![Page 18: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/18.jpg)
When You Make a Mistake
@sbkelsick
![Page 19: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/19.jpg)
Tools to Make Tweeting Easier
@sbkelsick
![Page 20: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/20.jpg)
Tweet On. with Shannon Bowen-Kelsick
www.sbkelsick.com@sbkelsick
![Page 21: Twitter How To (Twitter Presentation Week 4)](https://reader033.vdocuments.mx/reader033/viewer/2022052600/55898a2ad8b42a044b8b4656/html5/thumbnails/21.jpg)
references
• (1) - Article from http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html
• Twitter Users and Penetration in Canada http://www.itbusiness.ca/news/canada-becoming-one-of-worlds-top-twitter-strongholds-emarketer-finds/49190
• @TheThryll tweet: http://funnytweeter.com/• http://blog.bufferapp.com/the-4-most-accurate-ways-to-find-
your-best-time-to-tweet (Twitter graphs and charts)
@sbkelsick