Download - Twitter Healthcare Accounts France 2013
WWhich Prhich Professional Healthcarofessional HealthcareeStakStakeholdereholders s ArAre e Active Active on on TTwitter in Frwitter in France?ance?
Denise Silber, Maxime Germain, Arnaud Huygens
How Many Active Open Twitter AccountsDid We Find?*
Basil Strategies Twitter List Toolhttp://www.basilstrategies.com/en/directory/
ProfessionalsPresumed Physicians (pseudonyms)
Physicians
Other health professions
Officials
(*Research done in May, 2013)
OrganizationsAssociations / Foundations
Hospitals/Clinics
Insurance/Assistance
Institutions
Pharmaceutical companies
Who has the most impact on Twitter in professional healthcare circles?
N° 1 per Category
Which categories have the most Followers in the top accounts?• Associations, Institutions, and Officials.
Which categories have the most accounts?• Only a small percent of French healthcare
stakeholders have Twitter accounts.
• While only 400 French physicians have activeTwitter accounts, this equals 2/3 of the totalnumber of accounts.
Which categories produce the most tweets?• The average number of tweets per day is higher
for healthcare professionals than for organizationsand companies.
• The daily volume of tweets from physicians inFrance is 3x higher than the tweets from the sumof the organizations.
• Presumed physicians with pseudonyms producemore tweets than identified physicians.
CategoryAssociation
Official
Institution
Presumed physician
Pharma
Physician
Insurance
Hospitals
Other HCP
N°1Croix Rouge
M. Touraine (Min. Health)
Min of Health
Jaddo
Sanofi Pasteur
DDupagne
AxaFrance
APHP Actu
10lunes
Followers126 127
29 948
18 455
11 640
10 365
5 356
4 204
4 033
1 244
217 81
34
31
15
15
168
34
10
Description
Followers
Followings
Tweets
Date of Creation
Date of Last Tweet
Who has the most impact on Twitter in healthcare in France?
INDIVIDUINDIVIDUALS HAALS HAVE MORE IMPVE MORE IMPAACT CT THAN MOST ORGANIZATHAN MOST ORGANIZATIONSTIONS
Avge N° of followers(Top 3 accounts)
Avge N° of Tweets(Top 3 accounts)
Tweets/day(Top 3 accounts)
First Author contact information:[email protected]. of Basil Strategies, founder Doctors 2.0 TM & You
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