Download - Twilio con2012 v2
Hi
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How to Support10,00 Callsand have fun doing it
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Mal McKay
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Background
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Remember SOPA?
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October 26th 2011
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Stop Online Piracy ActHouse Bill 3261
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"To promote prosperity, creativity, entrepreneurship, and innovation
by combating the theft of U.S. property, and for other purposes."
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Permits the attorney general to take action against any site if “the owner or operator of such Internet site is facilitating the commission
of [copyright infringement].”
HR 3261 Section 102!a"(2)
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`A site is dedicated to theft of U.S. property’ if [it] is primarily designed
… for the purpose of offering services … that enables or
facilitates [copyright violation].
HR 3261 Section 103!a"(1)
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ISPs block the site
Search Engines delist the site
Ad networks drop the site
Payment providers close the site’s account
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!and you get sued"
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ISPs block the site
Search Engines delist the site
Ad networks drop the site
Payment providers close the site’s account
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Example
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If you cango to and post a video of yourself singingCarly Rae Jepsen songs
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If you cango to and post a video of yourself singingCarly Rae Jepsen songs
A site
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If you cango to and post a video of yourself singingCarly Rae Jepsen songs
A site
that can facilitate
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If you cango to and post a video of yourself singingCarly Rae Jepsen songscopyright violation
A site
that can facilitate
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ISPs block
Search Engines delist
Ad networks drop
Payment providers close ’s account
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!and you get sued"
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Example
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What Happened?
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The Internet got angry
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The Internet protested
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November 16th2011
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This Could Happen
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1,000s of sites
went darkThursday, October 18, 12
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Great!
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But
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Fine
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FormFaxes
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EmailsFormFaxes
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EmailsPersonalised
Letters
FormFaxes
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EmailsPersonalised
LettersPhone Calls
FormFaxes
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Let’s Build it
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This Could Happen
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This Could Happen
Call Congress!(202) 224-3121
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100
3075
6050
9025
12000
3pm 5pm 7pm 9pm 11pm
Calls
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This Could Happen
Call Congress!
Phone Number
Connect Me!
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<?xml version="1.0" encoding="UTF-8"?>
<Response> <Dial>202-224-3121</Dial></Response>
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Calls
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Great?
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Connected Fail
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Connected Hung Up Fail
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Why?
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Skip the Switchboard
(1 < 435)
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This Could Happen
Call Congress!
Phone Number
Connect Me!
Zip
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<?xml version="1.0" encoding="UTF-8"?>
<Response> <Dial>
{{caller.rep.number}} </Dial></Response>
http://your.app/congress.twml?FromZip=90210
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Connected Hung Up Fail
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More offices(435 < 1365)
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<?xml version="1.0" encoding="UTF-8"?>
<Response> <Dial>{{if after_hours}}{{caller.rep.district.num}}
{{else}}{{caller.rep.any.number}}
{{/endif}} </Dial></Response>
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Connected Hung Up Fail
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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<?xml version="1.0" encoding="UTF-8"?>
<Response> <Dial timeout=”20”>{{caller.rep.any.number}}
</Dial><Say>Please leave a message
</Say><Record playBeep=”true” />
</Response>
Short
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Voicemail Connected Hung UpFail
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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<?xml version="1.0" encoding="UTF-8"?>
<Response><Play>http://t.co/talkingpts.mp3
</Play><Say>Get Ready!</Say><Dial>{{number}}</Dial><Say>Leave a message</Say><Record playBeep=”true” />
</Response>
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Noon 2pm 4pm 6pm 8pm
Voicemail Connected Hung UpFail
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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Switchboard overloaded Waiting
too longMailbox
Full Don’t knowwhat to say
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<?xml version="1.0" encoding="UTF-8"?>
<Response><Play>talkingpts.mp3</Play><Say>To be called back, press #</Say><Gather finishOnKey=”#” ><Dial>{{number}}</Dial>
</Gather><Record playBeep=”true” />
</Response> Thursday, October 18, 12
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Voicemail Connected Hung UpFail
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http://api.twilio.com/send_me
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Fun
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3. Celebrity Buddy
What to do with leftover calls
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2. Conference Line3. Celebrity Buddy
What to do with leftover calls
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1. Greeting Cards2. Conference Line3. Celebrity Buddy
What to do with leftover calls
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Epilogue
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Success.
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“Behind the scenes, [staffers] confirmed to TPM that the entire piracy debate had become so ‘toxic’ that virtually no lawmakers were likely to be ready to re-engage it anytime soon.”
Carl FranzenTalking Points Memo
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Your turn.
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Thank You
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Thank You
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Thank You
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