twilio con2012 v2

Hi

Thursday, October 18, 12

How to Support10,00 Callsand have fun doing it


Mal McKay


Background


Remember SOPA?


October 26th 2011


Stop Online Piracy ActHouse Bill 3261


"To promote prosperity, creativity, entrepreneurship, and innovation

by combating the theft of U.S. property, and for other purposes."


Permits the attorney general to take action against any site if “the owner or operator of such Internet site is facilitating the commission

of [copyright infringement].”

HR 3261 Section 102!a"(2)


`A site is dedicated to theft of U.S. property’ if [it] is primarily designed

… for the purpose of offering services … that enables or

facilitates [copyright violation].

HR 3261 Section 103!a"(1)


ISPs block the site

Search Engines delist the site

Ad networks drop the site

Payment providers close the site’s account


!and you get sued"


ISPs block the site

Search Engines delist the site

Ad networks drop the site

Payment providers close the site’s account


Example


If you cango to and post a video of yourself singingCarly Rae Jepsen songs



A site



A site

that can facilitate


If you cango to and post a video of yourself singingCarly Rae Jepsen songscopyright violation

A site

that can facilitate


ISPs block

Search Engines delist

Ad networks drop

Payment providers close ’s account


!and you get sued"


Example


What Happened?


The Internet got angry


The Internet protested


November 16th2011


This Could Happen


1,000s of sites

went darkThursday, October 18, 12

Great!


But


Fine


FormFaxes


EmailsFormFaxes


EmailsPersonalised

Letters

FormFaxes


EmailsPersonalised

LettersPhone Calls

FormFaxes


Let’s Build it


This Could Happen


This Could Happen

Call Congress!(202) 224-3121


100

3075

6050

9025

12000

3pm 5pm 7pm 9pm 11pm

Calls


This Could Happen

Call Congress!

Phone Number

Connect Me!


<?xml version="1.0" encoding="UTF-8"?>

<Response> <Dial>202-224-3121</Dial></Response>


0

3000

6000

9000

12000

3pm 5pm 7pm 9pm 11pm

Calls


Great?


0

3000

6000

9000

12000

Noon 2pm 4pm 6pm 8pm

Connected Fail


0

3000

6000

9000

12000


Connected Hung Up Fail


Why?


Switchboard overloaded Waiting

too longMailbox

Full Don’t knowwhat to say


Skip the Switchboard

(1 < 435)


This Could Happen

Call Congress!

Phone Number

Connect Me!

Zip



<Response> <Dial>

{{caller.rep.number}} </Dial></Response>

http://your.app/congress.twml?FromZip=90210


http://your.app

http://your.app

0

3000

6000

9000

12000




More offices(435 < 1365)



<Response> <Dial>{{if after_hours}}{{caller.rep.district.num}}

{{else}}{{caller.rep.any.number}}

{{/endif}} </Dial></Response>


0

3000

6000

9000

12000





too longMailbox




<Response> <Dial timeout=”20”>{{caller.rep.any.number}}

</Dial><Say>Please leave a message

</Say><Record playBeep=”true” />

</Response>

Short


0

3000

6000

9000

12000


Voicemail Connected Hung UpFail



too longMailbox




<Response><Play>http://t.co/talkingpts.mp3

</Play><Say>Get Ready!</Say><Dial>{{number}}</Dial><Say>Leave a message</Say><Record playBeep=”true” />

</Response>


http://help.mp3

http://help.mp3

0

3000

6000

9000

12000





too longMailbox




<Response><Play>talkingpts.mp3</Play><Say>To be called back, press #</Say><Gather finishOnKey=”#” ><Dial>{{number}}</Dial>

</Gather><Record playBeep=”true” />

</Response> Thursday, October 18, 12

http://help.mp3

http://help.mp3

0

3000

6000

9000

12000

Noon 4pm 8pm Midnight 4am 8am Noon



http://api.twilio.com/send_me




Fun


3. Celebrity Buddy

What to do with leftover calls


2. Conference Line3. Celebrity Buddy



1. Greeting Cards2. Conference Line3. Celebrity Buddy



Epilogue


Success.


“Behind the scenes, [staffers] confirmed to TPM that the entire piracy debate had become so ‘toxic’ that virtually no lawmakers were likely to be ready to re-engage it anytime soon.”

Carl FranzenTalking Points Memo


Your turn.


Thank You


twilio con2012 v2

Technology