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Trends in Social Media
• Big business has woken up
• Socially adept companies will align the needs of employees and customers
• Social will penetrate deeper into company structures
• Millennials will take another step forward
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Doctoral dissertation research byEva L. Philpot, M.Sc
University of Phoenix
Social media adoption and use among IT professionals and implications for leadership
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Survey findings
Comm., Colla
b.
Research
KM, Learning
Marketing, s
ales, CRM
Recruitm
.
Stayin
g in to
uch
81.8%
69.5%76.4%
30.0% 32.0%
79.1%
18.2%
30.5%23.6%
70.0% 68.0%
20.9%
Current uses of social media -all respondents (n = 406)
Use % Very limited or no use %
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Interview findings: IT leaders’ experiences with social media adoption and use
• Reasons for initial adoption and use• Role of IT• Current uses • Barriers• Risks and risk management strategies• Measuring value, realized benefits• Lessons learned
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Future of social media in organizations
YouTube
Success with social media is a leadership challenge!