Trends in Social Media

• Big business has woken up

• Socially adept companies will align the needs of employees and customers

• Social will penetrate deeper into company structures

• Millennials will take another step forward

Doctoral dissertation research byEva L. Philpot, M.Sc

University of Phoenix

Social media adoption and use among IT professionals and implications for leadership

Survey findings

Comm., Colla

b.

Research

KM, Learning

Marketing, s

ales, CRM

Recruitm

.

Stayin

g in to

uch

81.8%

69.5%76.4%

30.0% 32.0%

79.1%

18.2%

30.5%23.6%

70.0% 68.0%

20.9%

Current uses of social media -all respondents (n = 406)

Use % Very limited or no use %

Interview findings: IT leaders’ experiences with social media adoption and use

• Reasons for initial adoption and use• Role of IT• Current uses • Barriers• Risks and risk management strategies• Measuring value, realized benefits• Lessons learned

Future of social media in organizations

YouTube

Success with social media is a leadership challenge!