Download - Top 5 Insights: Mobile World Congress 2016
Top 5 InsightsMobile World Congress 2016
2
Mobilersquos not just about devices anymoremdashand neither is Mobile World Congress If there were any remaining doubt that doubtrsquos gone
In its early years the annual gathering in Barcelona Spain focused on phones tracking their evolution from telecom gadgets to pocket-sized computers Today the mobile platform itself is ubiquitous equalizing opportunity around the world and helping us work better and live bettermdashempowering us to take charge of our lives
Case in point a city whose infrastructure is no longer strained during MWC Of this yearrsquos 90000-plus attendees 30000 booked their lodging through Airbnb For now mobile complements existing industry and infrastructure but thatrsquos just the first stage before mobile disrupts both industry and infrastructuremdashand everything else And the real advantage today goes to industries and countries unencumbered by existing infrastructure
Herersquos a look at the chief insights from MWC this year a selection of the startling statistics and trenchant observations we captured from panelists the IBM booth and our own circle of influencers and experts
MWC16
3
Insight No 1
MWC16
DisruptionMobile is disrupting the way business works And this disruption has yet to peak
Forrester Study Why Good Apps Are Not Good Enough
4MWC16
Insight No 2
Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time
Read the study
5MWC16
Insight No 3
ConnectivityThe oxygen of a digital society connectivity can revolutionize healthcare banking education and agriculture around the world
IBM Positioned as Leader in the Gartner 2015 Magic Quadrant for Managed Mobility Services Worldwide
Read the report
6MWC16
Insight No 4
Democratization and digital inclusionMobile promotes inclusion a way to usher people into financial and other systems
7MWC16
Insight No 5
Making data workWith shared mobile data comes consumer insights and customized experiences
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights
2
Mobilersquos not just about devices anymoremdashand neither is Mobile World Congress If there were any remaining doubt that doubtrsquos gone
In its early years the annual gathering in Barcelona Spain focused on phones tracking their evolution from telecom gadgets to pocket-sized computers Today the mobile platform itself is ubiquitous equalizing opportunity around the world and helping us work better and live bettermdashempowering us to take charge of our lives
Case in point a city whose infrastructure is no longer strained during MWC Of this yearrsquos 90000-plus attendees 30000 booked their lodging through Airbnb For now mobile complements existing industry and infrastructure but thatrsquos just the first stage before mobile disrupts both industry and infrastructuremdashand everything else And the real advantage today goes to industries and countries unencumbered by existing infrastructure
Herersquos a look at the chief insights from MWC this year a selection of the startling statistics and trenchant observations we captured from panelists the IBM booth and our own circle of influencers and experts
MWC16
3
Insight No 1
MWC16
DisruptionMobile is disrupting the way business works And this disruption has yet to peak
Forrester Study Why Good Apps Are Not Good Enough
4MWC16
Insight No 2
Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time
Read the study
5MWC16
Insight No 3
ConnectivityThe oxygen of a digital society connectivity can revolutionize healthcare banking education and agriculture around the world
IBM Positioned as Leader in the Gartner 2015 Magic Quadrant for Managed Mobility Services Worldwide
Read the report
6MWC16
Insight No 4
Democratization and digital inclusionMobile promotes inclusion a way to usher people into financial and other systems
7MWC16
Insight No 5
Making data workWith shared mobile data comes consumer insights and customized experiences
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights
3
Insight No 1
MWC16
DisruptionMobile is disrupting the way business works And this disruption has yet to peak
Forrester Study Why Good Apps Are Not Good Enough
4MWC16
Insight No 2
Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time
Read the study
5MWC16
Insight No 3
ConnectivityThe oxygen of a digital society connectivity can revolutionize healthcare banking education and agriculture around the world
IBM Positioned as Leader in the Gartner 2015 Magic Quadrant for Managed Mobility Services Worldwide
Read the report
6MWC16
Insight No 4
Democratization and digital inclusionMobile promotes inclusion a way to usher people into financial and other systems
7MWC16
Insight No 5
Making data workWith shared mobile data comes consumer insights and customized experiences
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights
Forrester Study Why Good Apps Are Not Good Enough
4MWC16
Insight No 2
Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time
Read the study
5MWC16
Insight No 3
ConnectivityThe oxygen of a digital society connectivity can revolutionize healthcare banking education and agriculture around the world
IBM Positioned as Leader in the Gartner 2015 Magic Quadrant for Managed Mobility Services Worldwide
Read the report
6MWC16
Insight No 4
Democratization and digital inclusionMobile promotes inclusion a way to usher people into financial and other systems
7MWC16
Insight No 5
Making data workWith shared mobile data comes consumer insights and customized experiences
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights
5MWC16
Insight No 3
ConnectivityThe oxygen of a digital society connectivity can revolutionize healthcare banking education and agriculture around the world
IBM Positioned as Leader in the Gartner 2015 Magic Quadrant for Managed Mobility Services Worldwide
Read the report
6MWC16
Insight No 4
Democratization and digital inclusionMobile promotes inclusion a way to usher people into financial and other systems
7MWC16
Insight No 5
Making data workWith shared mobile data comes consumer insights and customized experiences
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights
6MWC16
Insight No 4
Democratization and digital inclusionMobile promotes inclusion a way to usher people into financial and other systems
7MWC16
Insight No 5
Making data workWith shared mobile data comes consumer insights and customized experiences
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights
7MWC16
Insight No 5
Making data workWith shared mobile data comes consumer insights and customized experiences
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights
Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at
Gartner 2015 Magic Quadrant for Mobile Application Development
Learn more about the mobile world today and tomorrow
For additional mobile insights
Great Mobile Apps in an Omnichannel World
8
Further insights