Top 5 InsightsMobile World Congress 2016

2

Mobilersquos not just about devices anymoremdashand neither is Mobile World Congress If there were any remaining doubt that doubtrsquos gone

In its early years the annual gathering in Barcelona Spain focused on phones tracking their evolution from telecom gadgets to pocket-sized computers Today the mobile platform itself is ubiquitous equalizing opportunity around the world and helping us work better and live bettermdashempowering us to take charge of our lives

Case in point a city whose infrastructure is no longer strained during MWC Of this yearrsquos 90000-plus attendees 30000 booked their lodging through Airbnb For now mobile complements existing industry and infrastructure but thatrsquos just the first stage before mobile disrupts both industry and infrastructuremdashand everything else And the real advantage today goes to industries and countries unencumbered by existing infrastructure

Herersquos a look at the chief insights from MWC this year a selection of the startling statistics and trenchant observations we captured from panelists the IBM booth and our own circle of influencers and experts

MWC16

3

Insight No 1

MWC16

DisruptionMobile is disrupting the way business works And this disruption has yet to peak

Forrester Study Why Good Apps Are Not Good Enough

4MWC16

Insight No 2

Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time

Read the study

2

Mobilersquos not just about devices anymoremdashand neither is Mobile World Congress If there were any remaining doubt that doubtrsquos gone

In its early years the annual gathering in Barcelona Spain focused on phones tracking their evolution from telecom gadgets to pocket-sized computers Today the mobile platform itself is ubiquitous equalizing opportunity around the world and helping us work better and live bettermdashempowering us to take charge of our lives

Case in point a city whose infrastructure is no longer strained during MWC Of this yearrsquos 90000-plus attendees 30000 booked their lodging through Airbnb For now mobile complements existing industry and infrastructure but thatrsquos just the first stage before mobile disrupts both industry and infrastructuremdashand everything else And the real advantage today goes to industries and countries unencumbered by existing infrastructure

Herersquos a look at the chief insights from MWC this year a selection of the startling statistics and trenchant observations we captured from panelists the IBM booth and our own circle of influencers and experts

MWC16

3

Insight No 1

MWC16

DisruptionMobile is disrupting the way business works And this disruption has yet to peak

Forrester Study Why Good Apps Are Not Good Enough

4MWC16

Insight No 2

Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time

Read the study

3

Insight No 1

MWC16

DisruptionMobile is disrupting the way business works And this disruption has yet to peak

Forrester Study Why Good Apps Are Not Good Enough

4MWC16

Insight No 2

Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time

Read the study

Forrester Study Why Good Apps Are Not Good Enough

4MWC16

Insight No 2

Customers and the mobile economyMobile is becoming the major platform for consumer spendingmdasha way for buyers to seize control and interact in real-time

Read the study

5MWC16

Insight No 3

ConnectivityThe oxygen of a digital society connectivity can revolutionize healthcare banking education and agriculture around the world

IBM Positioned as Leader in the Gartner 2015 Magic Quadrant for Managed Mobility Services Worldwide

Read the report

6MWC16

Insight No 4

Democratization and digital inclusionMobile promotes inclusion a way to usher people into financial and other systems

7MWC16

Insight No 5

Making data workWith shared mobile data comes consumer insights and customized experiences

Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at

Gartner 2015 Magic Quadrant for Mobile Application Development

Learn more about the mobile world today and tomorrow

For additional mobile insights

Great Mobile Apps in an Omnichannel World

8

Further insights

7MWC16

Insight No 5

Making data workWith shared mobile data comes consumer insights and customized experiences

Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at

Gartner 2015 Magic Quadrant for Mobile Application Development

Learn more about the mobile world today and tomorrow

For additional mobile insights

Great Mobile Apps in an Omnichannel World

8

Further insights

Mobile doesnrsquot stop after Mobile World CongressStay connected with all things mobile at

Gartner 2015 Magic Quadrant for Mobile Application Development

Learn more about the mobile world today and tomorrow

For additional mobile insights

Great Mobile Apps in an Omnichannel World

8

Further insights