THE SOCIAL WORLD CUP Soccer’s Rise in the U.S.
2010 WORLD CUP REACHED
about one-third of all U.S. Internet users
from 2006
(37% of all U.S. TV Viewers)
26%
112 Million Americans
2nd
64 MillionPeoplevisited a World Cup-related website such as ESPN.com, Univision.com, FIFA.com, or Yahoo! Sports
most popular sports video game in the U.S. behind the Madden Franchise
FIFA Soccer is theFIFASOCCER
(Source: Nielsen, ESPN)
Since Then, Popularity Has Only Continued to Grow
LIONEL MESSI
RANKED:
among all ages8thRANKED:
among ages 12-244th
RANKED:
among ages 12-247th
is the first soccer player to crack into the top 10 favorite athletes among Americans
Ranks high especially with younger AmericansCRISTIANO RONALDO
RANKED:
among all ages21st
(Source: ESPN)
Soccer is King
TwitterFacebookTOP 10 ATHLETES
ON FACEBOOK TOP 10 ATHLETES
ON TWITTER BY FOLLOWERS
Cristiano Ronaldo* Lionel Messi* David Beckham* Dwayne Johnson (The Rock)
Ricardo Kaká* Michael Jordan John Cena Neymar Júnior* Kobe Bryant Andrés Iniesta*
75M54.6M34.6M30M26.2M25.4M20.5M18.3M18.2M17.1M
Cristiano Ronaldo* Ricardo Kaká*LeBron JamesNeymar Júnior*Ronaldinho Gaúcho*Wayne Rooney* Shaquille O’NealAndrés Iniesta*Gerard Piqué*Xabi Alonso*
24.8M18.2M11.8M9.9M8.6M8.2M8.1M8.1M7.9M6.7M
*Denotes Soccer Player *Denotes Soccer Player
(Source: FanPageList.com)
Real-Time Equals Real Opportunity
Out of those who saw Oreo’s “DUNK IN THE DARK” tweet before or after the Super Bowl
On the post via Social Media
© GroupM Next, April 2014
RETWEETED LIKED COMMENTED
31%
(Source: GroupM Next)
Favorite U.S. Sports Among Ages 12-24
(Source: ESPN)
NFL
24%
NBA
13%
NCAAFootball
9%
MLB
8%
NCAABasketball
5%
NHL
4%
ProfessionalSoccer
14%
SPORTS MAKE A PLAY IN SOCIAL
of sports fans check social media while attending a sporting event
63%
(Source: Google)
83%
of sports fans check social media during a game
156Clubs with Channels Soccer News Channels Leagues with Channels Soccer Channels
Refers to “official” videos
49 24 250+
(Source: Google)
YouTube Reaches More Soccer Enthusiasts Than Any Other Leading Portal or Social Media Site
FOLLOWERS PER TEAM (AVG)
840K
LIKES PER TEAM (AVG)
6.3MEPL(English Premier League)
NBA
NFL
MLB
NHL
620K2.9M
380K2M
320K1.3M
250K600K
HOW DO YOU USE TWITTER WHEN ITCOMES TO PROFESSIONAL SOCCER?
HOW DO YOU USE FACEBOOK WHEN ITCOMES TO PROFESSIONAL SOCCER?
48%Keep up with breaking news
45%
40% 47%Follow or connect with favorite teams
42%Read articles and columns
32%
28%
Follow or connect with favorite players
36%
33%Talk soccer with my friends
29%
15%
Meet new people who are fans of my team
22%
18%
Follow or connect with soccerjournalist and/or analyst
21%
13% 14%
Taunt fans of other teams
(Source: FanPageList.com)
(Source: GroupM Next)
