The Social World Cup-Infographic from GroupM Next

Download The Social World Cup-Infographic from GroupM Next

Post on 22-Apr-2017

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THE SOCIAL WORLD CUP Soccers Rise in the U.S.2010 WORLD CUP REACHEDabout one-third of all U.S. Internet usersfrom 2006(37% of all U.S. TV Viewers)26%112 Million Americans2nd64 MillionPeoplevisited a World Cup-related website such as ESPN.com, Univision.com, FIFA.com, or Yahoo! Sportsmost popular sports video game in the U.S. behind the Madden FranchiseFIFA Soccer is theFIFASOCCER(Source: Nielsen, ESPN)Since Then, Popularity Has Only Continued to GrowLIONEL MESSIRANKED:among all ages8thRANKED:among ages 12-244thRANKED:among ages 12-247this the first soccer player to crack into the top 10 favorite athletes among Americans Ranks high especially with younger AmericansCRISTIANO RONALDORANKED:among all ages21st(Source: ESPN)Soccer is KingTwitterFacebookTOP 10 ATHLETESON FACEBOOK TOP 10 ATHLETES ON TWITTER BY FOLLOWERSCristiano Ronaldo* Lionel Messi* David Beckham* Dwayne Johnson (The Rock)Ricardo Kak* Michael Jordan John Cena Neymar Jnior* Kobe Bryant Andrs Iniesta* 75M54.6M34.6M30M26.2M25.4M20.5M18.3M18.2M17.1MCristiano Ronaldo* Ricardo Kak*LeBron JamesNeymar Jnior*Ronaldinho Gacho*Wayne Rooney* Shaquille ONealAndrs Iniesta*Gerard Piqu*Xabi Alonso* 24.8M18.2M11.8M9.9M8.6M8.2M8.1M8.1M7.9M6.7M*Denotes Soccer Player *Denotes Soccer Player (Source: FanPageList.com)Real-Time Equals Real OpportunityOut of those who saw Oreos DUNK IN THE DARK tweet before or after the Super BowlOn the post via Social Media GroupM Next, April 2014RETWEETED LIKED COMMENTED31% (Source: GroupM Next)Favorite U.S. Sports Among Ages 12-24 (Source: ESPN)NFL24%NBA13%NCAAFootball9%MLB8%NCAABasketball5%NHL4%ProfessionalSoccer14%SPORTS MAKE A PLAY IN SOCIALof sports fans check social media while attending a sporting event63%(Source: Google)83%of sports fans check social media during a game156Clubs with Channels Soccer News Channels Leagues with Channels Soccer ChannelsRefers to official videos49 24 250+ (Source: Google)YouTube Reaches More Soccer Enthusiasts Than Any Other Leading Portal or Social Media SiteFOLLOWERS PER TEAM (AVG) 840KLIKES PER TEAM (AVG)6.3MEPL(English Premier League)NBANFLMLBNHL620K2.9M380K2M320K1.3M250K600KHOW DO YOU USE TWITTER WHEN ITCOMES TO PROFESSIONAL SOCCER?HOW DO YOU USE FACEBOOK WHEN ITCOMES TO PROFESSIONAL SOCCER?48%Keep up with breaking news45%40% 47%Follow or connect with favorite teams42%Read articles and columns32%28%Follow or connect with favorite players36%33%Talk soccer with my friends29%15%Meet new people who are fans of my team22%18%Follow or connect with soccerjournalist and/or analyst21%13% 14%Taunt fans of other teams (Source: FanPageList.com) (Source: GroupM Next)