The Social World Cup-Infographic from GroupM Next

Download The Social World Cup-Infographic from GroupM Next

Post on 22-Apr-2017




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THE SOCIAL WORLD CUP Soccers Rise in the U.S.2010 WORLD CUP REACHEDabout one-third of all U.S. Internet usersfrom 2006(37% of all U.S. TV Viewers)26%112 Million Americans2nd64 MillionPeoplevisited a World Cup-related website such as,,, or Yahoo! Sportsmost popular sports video game in the U.S. behind the Madden FranchiseFIFA Soccer is theFIFASOCCER(Source: Nielsen, ESPN)Since Then, Popularity Has Only Continued to GrowLIONEL MESSIRANKED:among all ages8thRANKED:among ages 12-244thRANKED:among ages 12-247this the first soccer player to crack into the top 10 favorite athletes among Americans Ranks high especially with younger AmericansCRISTIANO RONALDORANKED:among all ages21st(Source: ESPN)Soccer is KingTwitterFacebookTOP 10 ATHLETESON FACEBOOK TOP 10 ATHLETES ON TWITTER BY FOLLOWERSCristiano Ronaldo* Lionel Messi* David Beckham* Dwayne Johnson (The Rock)Ricardo Kak* Michael Jordan John Cena Neymar Jnior* Kobe Bryant Andrs Iniesta* 75M54.6M34.6M30M26.2M25.4M20.5M18.3M18.2M17.1MCristiano Ronaldo* Ricardo Kak*LeBron JamesNeymar Jnior*Ronaldinho Gacho*Wayne Rooney* Shaquille ONealAndrs Iniesta*Gerard Piqu*Xabi Alonso* 24.8M18.2M11.8M9.9M8.6M8.2M8.1M8.1M7.9M6.7M*Denotes Soccer Player *Denotes Soccer Player (Source: Equals Real OpportunityOut of those who saw Oreos DUNK IN THE DARK tweet before or after the Super BowlOn the post via Social Media GroupM Next, April 2014RETWEETED LIKED COMMENTED31% (Source: GroupM Next)Favorite U.S. Sports Among Ages 12-24 (Source: ESPN)NFL24%NBA13%NCAAFootball9%MLB8%NCAABasketball5%NHL4%ProfessionalSoccer14%SPORTS MAKE A PLAY IN SOCIALof sports fans check social media while attending a sporting event63%(Source: Google)83%of sports fans check social media during a game156Clubs with Channels Soccer News Channels Leagues with Channels Soccer ChannelsRefers to official videos49 24 250+ (Source: Google)YouTube Reaches More Soccer Enthusiasts Than Any Other Leading Portal or Social Media SiteFOLLOWERS PER TEAM (AVG) 840KLIKES PER TEAM (AVG)6.3MEPL(English Premier League)NBANFLMLBNHL620K2.9M380K2M320K1.3M250K600KHOW DO YOU USE TWITTER WHEN ITCOMES TO PROFESSIONAL SOCCER?HOW DO YOU USE FACEBOOK WHEN ITCOMES TO PROFESSIONAL SOCCER?48%Keep up with breaking news45%40% 47%Follow or connect with favorite teams42%Read articles and columns32%28%Follow or connect with favorite players36%33%Talk soccer with my friends29%15%Meet new people who are fans of my team22%18%Follow or connect with soccerjournalist and/or analyst21%13% 14%Taunt fans of other teams (Source: (Source: GroupM Next)