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Worldwide, consumer spending via mobile is slated to go up from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs.
Consumers are increasingly shopping on their mobile devices – finding and purchasing products, posting product reviews, and more.
M-COMMERCE
What are the projectionson m-commerce sales in the US?
WHAT ARE THEFactors that are driving growth ofthe globalm-commercemarket?
According to ,
M-commerce: Shopping through a smartphone or a tablet
In the US, m-commerce sales is
projected to be $90 billion by 2017-end,
which is 48% increase from $12.8 billion in
2012.
If the entire e-commerce revenue is considered by 2017,
revenue generated from m-commerce will see 50 percent
increase.
Forrester Gartner
mobile payments (in billions)
Data Courtesy -Forrester
5 Industries that are investing much in mobility products for fast revenue growth solutions (2015-2020)
Tips to make a personal connection with the customers
using smart digital tools
reference
M-commerce ranking of by country
Banking Manufacturing Retail Healthcare Telecommunications
Wha
t are
the
bene
fits for retailers who are offering m
obile
co
mmerce?
33%
62%
200%
More traffic
Higher conversion rates
More return customers
1. Japan
2. United Kingdom
5. Germany 6. Netherlands 7. US
3. South Korea 4. Australia
Criteo estimates m-commerce will make
up 45% ($284 billion) of total e-commerce revenue by
2020.
Tablets might surpass $100 billion by 2020
By 2020, smartphones will capture $129.44 billion
If emarketer study is to be believed, m-commerce sales is predicted to touch $15.1 billion mark in 2017.
Widespread wireless connectivity
Rising broadband infrastructure
Decreasing cost of smart phones
Mobile security capabilities
Increasing presence of m-commerce apps
Higher spending capability of individuals
Larger mobile screens, better user experience and superior context-based discovery
The ‘buy button’ on social media sites makes it possible to shop without leaving the site
Multiple payment options via mobile devices: Providing card reader capabilities or digital wallets like Google Wallet, Masterpass Android Pay or PayPal is a win-win for both merchants and consumers.
Multi-lingual: Make your site available in several languages.
Direct Sales through apps: Apps and social media platforms should be able to support direct sales to make products easily available to consumers.
Push notifications: Using geo-fencing, geo-targeting or beacons, retailers can send targeted messages to pull customers in-store.
Multi-currency option: Display product cost in various currencies.
A strong sign that mobile commerce is the future of e-commerce – mobility revenue is forecast to
grow to more than $1.7 trillion in 2020.
https://suyati.com/blog/benefits-of-mobile-e-commerce/
https://suyati.com/whitepaper/how-mobile-apps-drive-the-future-of-retail-business/
https://suyati.com/whitepaper/10-m-commerce-best-practice-guidelines/
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