David ArmanoVP, Experience Design | Critical MassLogic + Emotion | darmano.typepad.com

criticalmass.comThe Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail

The

Fuzzy Tail

It’s like theLong Tail…

Only

Fuzzy

When was the last time you met a blacksmith?

= +

Or needed one?

People who did this:

Now do this:

So what’s your job?

Now put on your fuzzy glasses.

How fuzzy are you?

not as fuzzy

getting fuzzy

awfully fuzzy

rigid

fuzzy

This isn’t fuzzy.

waterfall

Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif

Neither is this…

Assembly line

Or this.

silos

This is.

overlaps

hierarchy + networks

Fuzzy logic (and emotion)

Are fuzzy people“right-brainers”?

Wow!

Not quite.

Fuzzy people are“light-brainers”

light-brain functionsagile

inquisitive

adaptable

flexiblepliableNote: I am not a certified brain surgeon. This visual is conceptual only.

How do we get fuzzier?

Forget you were ever an expert.

At anything.

Unlearn.

So you can learn again.

Proof of fuzziness…

The “T-shaped”individual

From “T-shaped” to“Sun-shaped”

Passionate individuals.Collaborative teams.

Individuals.

Teams.

Let’s meet some “fuzzy people”.

Chad Hurley“designer”

Steve Chen “engineer”

Jawed Karim “geek”

Youtube is innovative

Innovation is fuzzy

Fuzzy ≠ perfect

1

2

3

4

Universal Media Player

Community

Distribution

Context + Relevance

Fuzzy work in the office:

design lead + flash designer

Core team:

design lead + interaction designer + flash developer + project manager

Core team:

creative lead + designer + dev 1 + dev 2 + project manager + advocate

Core team:

Why should you care?

Because we’re not in the Website business.

Web

site

$400

.00

We’re in the ideas + experience business.

So let’s get

Fuzzy

David ArmanoVP, Experience Design | Critical MassLogic + Emotion | darmano.typepad.com

criticalmass.comThe Fuzzy Tailslideshare.net/darmano/the-fuzzy-tail