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The AppLyst Story
THE COLLEGE APPLICATION APP
Contact: Solly Tamari, CEO. [email protected]. +972-54-6136911
Doron Graduates from East Brunswick
High School (2007) and Goes to
University of Maryland (UMD)
• During his Junior Year in High School he started applying to Colleges
• Doron Applied to 12 Universities…
In the U.S. This is a Big Problem
• Applications
• Request and
send grades
• Test scores
• Letters of
recommendation
• Essays
• Extracurricular
activities
• School visits
• Interviews
• Financial aid
forms
• Send final
transcript
Big Problem – Large Opportunity
• 5 Million students register to a U.S.
Undergraduate College every year
• It’s a long, complicated, stressful and
expensive process
• 1 out of 4 teenagers submitted
7 or more college applications.
Sources: United States Census Bureau 2012
CBS News – Latest Trends in College Admissions
Marketplace.org - Education
70%of Students want a Mobile App to Track Their College Application
(Survey by Cappex)
AppLyst Was Born:
The Mobile App
that “Manages and
Tracks your
College
Application”
Let’s see how it works…
The
“Tripit” of
College
Apps…
“Tripit” is a Trademark of Concur
So how
does
AppLyst
work?This is the main or
Home Screen,
where you can
navigate through the
application.
Next step – year you are in now
After filling in your
name and email,
select which year
you are in from the
dropdown menu.
This will determine
the Due Dates and
Push Notifications
Next step – chose a college
Now choose one or
more colleges that you
want to track.
In this case we chose
the University of
Maryland.
You can see some
initial information on the
college.
Next step –
get college
tasks &
deadlines
Once I hit “Start
Tracking my Progress”,
the app automatically
downloads all the
pertinent information for
the selected college,
including Due Dates
and other needed
information, and creates
My Tasks list..
Next step – create/edit tasks
I can create my own
tasks, or edit and
change existing tasks.
The “Description” also
gives me more
information. It also
syncs with my calendar
and sends Push
Notifications…
Final step – I’ve Been Accepted!
After I have successfully
completed all my
applications to my
selected colleges,
hopefully I will also get
the message:
YOU HAVE BEEN
ACCEPTED TO THE
COLLEGE OF YOUR
CHOICE.
AppLyst Summary
Knows the updated process
Has the updated deadlines
Provides alerts and push notifications
Stores your files and data
Shares with Family and Friends
Competitors How our solution is better
ApplyKit Early Stage – No mobile
Next Tier Education Available in Fall 2014
College Application Organizer No College information. You need to enter the data.
College Prowler No App. Helps select college. No Tasks
About.com No check list, No app, fairly general
SelectSmart They select colleges. No task tracking
Competitive landscape
NOTE: Only the top three are direct competitors. The three are new companies.
AppLyst business model
Freemium
Free – Up to 2 Colleges. Includes ads
Premium – Unlimited Colleges- $9.95
Premium – Family Plan - $15
Future –
Upsell to growing customer base
Monetize on Big Data
AppLyst only –
Financial projections(See Next Slide for $100M Sales)
So how do we get to
$100 million in sales?
We provide additional answers/services to our customers throughout their lives.
Ho
w D
o I??
Ap
ply to
Un
de
rgrad
uate
Scho
ol? U
SE AP
PLY
ST!
Ap
ply to
Grad
ua
te Sch
oo
l? USE
AP
PLY
ST 2
Ma
nage
my Sch
ed
ule
an
d H
om
ew
ork?
Ma
nage
my Jo
b Se
arch?
Get M
arried?
Search
for a H
om
e?
Mo
ve to
An
oth
er C
ou
ntry?
Ma
nage
my C
hild
ren
s' Vaccin
atio
ns?
Start a B
usin
ess?
Start a Flo
we
rsho
p in
New
York?
Start a B
ar in P
aris?
Get D
ivorced
?
Age? 16-22 21-30 18-30 22-35 24-32 24-35 25-40 26-40 30-45 30-45 30-45 45-60
The TeamDoron Tamari
Mktg & Sales
Solly Tamari
Founder & CEO
Eric Shorr
CTO
Mike Telem
Advisor
Fifth Start-up, sold
two. One reached
$40M in Sales.
Previously CEO of
Omnitech, TPM,
Effective Education,
Business Equipment,
E-Z-Safe. PMP
Over 10 years of
Mobile and Web
programming &
R&D in the US
and Israel.
BS in
Engineering –
UC Merced.
Hands-on
Admissions,
Marketing and
Online Content
Development.
MA. BS in
Marketing &
Intl. Business.
VP & Co-
Founder of
Insightera. Sold
company to
Marketo. MBA
Ittai Artzi
Consultant -
Software Architect
Expert in information
Retrieval and Text
Mining. Former CIO
of Shabak (ISA).
B.A in mathematics
and natural science.
Current Status and What We Need
Received $50,000 pre-seed investment
Beta on Apple App Store
Seeking $500K for Development and Marketing
Time-to-Market: 4-6 Months from funding
Thank you for watching the AppLyst presentation
Solly Tamari
“It Takes a Lot of Sophistication to Create Simplicity”