b2b cold emailing
TRANSCRIPT
C r u s h i n g i t w i t h C o l d E m a i l s
Helped 200+ venture backed startups in Silicon Valley scale sales.
Customer DNA •Quality over quantity•Narrowly defined•Consistency in results•10-30 leads a day
1: Open 2: Read 3: Respond 4: Follow Up
Cold Emailing
Step1: Open your email (Subject)
* Subject lines are key ; focus 80% on them, 20% on content
* Write like a human ( no caps, no marketing speak)
* Be personal & brief ( use names, test questions? )
* Raise curiosity
* Deliver what you promise
Step 2: Read your email (Content)
* Be Personal & Brief (no longer than 2 paragraphs)
* Structure:
1) Who is this? 2) Why should I keep reading? 3) What is the value for me? 4) Is this credible? 5) What are the next steps?
Step 3: Respond to your email (Call To Action)
* Every email needs a strong call to action
* Make it clear that you’re talking to me
* Eliminate decisions / complexity / choice
* Click this link or/and hit reply and answer my request/question
Step 4: Follow up
* What’s your follow up strategy? (before sending the 1st email)
* Personal: Binary - Yes/No. I follow up till I get a result
* Automated: 4-6 follow ups
* Tool: Followup.cc
How to get almost anyone’s email address
* LinkedIn (for in depth profile info)
* Data.com (for contact info)
* Rapportive (test email syntax variations)
Cold Email 2.0 (Predictable Revenue, Aaron Ross)
* 1-2 levels above your decision maker
* Very brief
* Ask for referral down in the org
* 10-30% success rate
