The Anatomy of a Successful Blog Post

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Is your blog…

• Lacking in range of content?• Keyword-stuffed?• Consisting of long posts?• Text only?• Full of ads?

If you answered yes to any of these questions, you may be guilty of a bad blog! But don’t worry, we break down the 6

steps to making your blog a success ** Example screenshots taken from Heidi Cohen’s Social Media Examiner post

1. Have Short, Effective Titles

Tip: Short titles are easier to share or re-tweet; the entire title

can show up in such mediums 2. Use a Problem-Solution Structure

3. Tight Copy - Give them the facts

Tip: Break your posts into subheads, lists, images, links & bold or italic text to enhance

the reader experience

4. Scan-Friendly Layout – Make the info easy to find

5. Use Natural Keywords

Bonus Tip: Incorporate Interactive Apps into

your blog post strategy!

6. Include Calls to Action

Sweepstakes Apps are great to include within blog posts if

you are speaking about the promotion in the post

What are Interactive Apps?Trivia Quiz Apps spark

discussion with readers and get them actively engaged with

your content

To learn more, contact SnapApp or open a FREE account at:

www.SnapApp.com

Facebook.com/SnapApp@Snap_App

855-SNAP-APP

SnapApp is a self-service marketing platform that empowers you to build sweepstakes, quizzes,

coupons, & more to engage fans across both social media and the web