2020CENSUS.GOV Thank You!
2020CENSUS.GOV
2020 Census Campaign Highlight
2,260 Events, Meetings, MQAs, and
Presentations 2
2020CENSUS.GOV
Next Steps for the 2020 Census
§ 75% Participation Goal for San Diego County
§ Mobile Questionnaire Assistance (MQA)
§ Last Action Weekend Sept 17 - 20
§ Last day of Census and NRFU Sept 30 3
2020CENSUS.GOV
Partnership Specialist
Roberto [email protected]
(619) 701-2098
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California Complete Count – Census 2020
SANDAGStrategic Planning Meeting
Connie HernandezRegional Program Manager
September 16, 2020
SAN DIEGO COUNTYNRFU DATA REVIEW
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San Diego County : NRFU Tracts of Focus Snapshot(as of August 18, 2020)
Total CensusTracts
23
Average NRFU CTs
SRR %
56.04
Average HTC Index
87.99
Top Census Tract Locations
1. San Diego2. Escondido3. Chula Vista4. National City5. Imperial Beach6. Oceanside7. Vista8. La Presa9. Unincorporated
CA Average SRR%
HTC Index >57
58.08
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GEOID10 CA-HTC Index Overlapped jurisdictions Current
SRRFinal 2010 SRR
SRR share of final 2010 SRR Fact Sheet
06073002801 70San Diego (100.0) 31.8 56.8 56https://censusfactsheets.blob.core.windows.net/2020sheets/06073002801.pdf
06073005000 89San Diego (100.0) 48.1 56.8 84.7https://censusfactsheets.blob.core.windows.net/2020sheets/06073005000.pdf
06073005100 73San Diego (100.0) 48.6 60.6 80.2https://censusfactsheets.blob.core.windows.net/2020sheets/06073005100.pdf
06073004800 90San Diego (100.0) 50.6 54.5 92.8https://censusfactsheets.blob.core.windows.net/2020sheets/06073004800.pdf
06073003902 97San Diego (100.0) 52.4 57.4 91.3https://censusfactsheets.blob.core.windows.net/2020sheets/06073003902.pdf
06073003901 86San Diego (100.0) 52.9 57.7 91.7https://censusfactsheets.blob.core.windows.net/2020sheets/06073003901.pdf
06073019502 86Vista (100.0) 53.9 58.4 92.3https://censusfactsheets.blob.core.windows.net/2020sheets/06073019502.pdf
06073004000 84San Diego (100.0) 54.1 58.8 92https://censusfactsheets.blob.core.windows.net/2020sheets/06073004000.pdf
06073002707 103San Diego (100.0) 55.2 58 95.2https://censusfactsheets.blob.core.windows.net/2020sheets/06073002707.pdf
06073010013 104San Diego (100.0) 57 65.7 86.8https://censusfactsheets.blob.core.windows.net/2020sheets/06073010013.pdf
06073019501 72Vista (100.0) 57.3 62.9 91.1https://censusfactsheets.blob.core.windows.net/2020sheets/06073019501.pdf
06073020214 105Escondido (100.0) 57.8 65.6 88.1https://censusfactsheets.blob.core.windows.net/2020sheets/06073020214.pdf
San Diego County NRFU Census TractsPage 1 of 2
% of houses that are Self Responses – 100%SwORD data as of 9/2/2020
5SwORD data as of 9/2/2020% of houses that are Self Responses – 100%
San Diego County NRFU Census TractsPage 2 of 2
GEOID10 CA-HTC Index
Overlapped jurisdictions
Current SRR
Final 2010 SRR
SRR share of final 2010 SRR
Fact Sheet
06073004700 86San Diego (100.0) 58.4 58.2 100.3https://censusfactsheets.blob.core.windows.net/2020sheets/06073004700.pdf
06073018200 79Oceanside (100.0) 59 60.6 97.4https://censusfactsheets.blob.core.windows.net/2020sheets/06073018200.pdf
06073020213 88Escondido (100.0) 59.2 61.8 95.8https://censusfactsheets.blob.core.windows.net/2020sheets/06073020213.pdf
06073008341 85San Diego (100.0) 59.5 54.9 108.4https://censusfactsheets.blob.core.windows.net/2020sheets/06073008341.pdf
06073020207 75Escondido (100.0) 59.9 64.9 92.3https://censusfactsheets.blob.core.windows.net/2020sheets/06073020207.pdf
06073002904 71San Diego (100.0) 60.1 54.1 111.1https://censusfactsheets.blob.core.windows.net/2020sheets/06073002904.pdf
06073013907 72Unincorp. (100.0), La Presa 60.5 65.2 92.8
https://censusfactsheets.blob.core.windows.net/2020sheets/06073013907.pdf
06073008363 83San Diego (100.0) 62.3 67.2 92.7https://censusfactsheets.blob.core.windows.net/2020sheets/06073008363.pdf
06073013205 82Chula Vista (85.3), San Diego (14.7) 63.3 66.3 95.5
https://censusfactsheets.blob.core.windows.net/2020sheets/06073013205.pdf
06073010402 71Imperial Beach (100.0) 63.5 57.4 110.6
https://censusfactsheets.blob.core.windows.net/2020sheets/06073010402.pdf
06073011601 79National City (100.0) 63.7 69.8 91.3https://censusfactsheets.blob.core.windows.net/2020sheets/06073011601.pdf
6https://cacensusreporter.azurewebsites.net/responses.html
Legislative Fact Sheet and maps
SwORD data as of 9/3/20206
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CA Census ResourcesResource LocationNew creative assets on the Partner portal
https://portal.californiacensus.org/
USCB Fighting Rumors Page regarding NRFU end date of Sept 30.
https://2020census.gov/en/news-events/rumors/follow-up.html
Get Out The Count Resources link GOTC Elected Officials link
GOTC K-12
GOTC Higher Education
New Message and Scripts in-languageCensus Icon flyer– available in 13 languages
https://census.ca.gov/wp-content/uploads/sites/4/2020/07/Voter-Guide-Ad_2_8.5x11_ENG.pdf
Child360 Census/GOTV postcard in Spanish and English:
https://child360.org/wp-content/uploads/2020/08/Census_Postcard_08_2020_ENG_SPN.pdf
Bulk upload support for SwORD Email Connie for [email protected]
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Key DatesItems Key DatesHispanic Heritage Month –for event planning purposes September
Indigenous Week of Action Sept 7 -12CA Census Week of Action Sept 7 - 122020 USCB Census Operations end Sept 30
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Partner Learning Opportunities
Program Updates Link/ Directions
Peer Learning lab – hear from other partners across the state.
Every Friday 1:30pm – 2:30pmEmail Connie Hernandez for Zoom link
Organizing with a Purpose Series Sept 11-25 Region 10 to present on 9/25
SwORD Webinars – hands on live demonstrations of various SwORD features.
Every Friday 3pm -4pm – Submit a ticket to the SwORD team for the Webex invitation linkhttps://cacensus.supportsystem.com/
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https://census.ca.gov/gotc/Get Out the Count (GOTC) Census Webpage
11https://www.sos.ca.gov/administration/california-census-challenge/ 11
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THANK YOU
Connie HernandezRegional Program Manager
Region 10San Diego and Imperial Counties
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2020 CCC Stakeholder Working Group
Outreach UpdateItem 8 | September 16, 2020
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Activities & Impressions (Part I)Reported Through August 31, 2020
Activity Completed ImpressionsAdvertising 264 9,730,362Alert Sign Up 6 22,799Booths 185 127,700Canvassing 168 31,109Census Assistance Centers/Kiosks 49 2,638Collateral 62 314,164Convening 63 1,421Curriculum 2 0Education Forum 32 2,481Email 2,936 7,320Event 287 302,427Fliers 260 75,529Food/Resource Distribution 160 15,611Form Completion Assistance 5 24Implementation Plan Workshop 18 12,593
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Activity Completed ImpressionsMailers 2 0Other Media 93 1,318,310Meeting 217 61,877Newsletter 13 6,880Nudge Alert 42 5,087Other 306 369,360Phone Banking 162 40,620Pledge Cards 10 626Social Media 585 500,475Speaking Engagement 158 32,745Texting Campaign 25 16,083Training Delivery 40 901Translation 2 475Webinar 10 31,730Total 6,162 13,031,347
Activities & Impressions (Part II)Reported Through August 31, 2020
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Activity Locations
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Activity LocationsNorth County
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Activity LocationsSouth County
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HTC ImpressionsReported Through August 31, 2020
Hard to Count Community (HTC) Impressions
Asian-Americans & Pacific Islanders (AAPI) 7,952,318
Immigrants & Refugees 1,326,767
Seniors/Older Adults 1,286,251
People with Disabilities 631,835
Veterans 583,106
Latinos 455,986
Limited-English Proficient Individuals and Families 451,585
Lesbian, Gay, Bisexual, Transgender, and Questioning (LGBTQ) 129,758
Low Broadband subscription rates and limited or no access 103,874
Middle-Eastern and North Africans (MENA) 47,663
African Americans 38,137
Homeless Individuals and Families 12,657
Farmworkers 7,678
Native Americans & Tribal Communities 3,732
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Language ImpressionsReported Through August 31, 2020
Language Impressions
Spanish 285,825Mandarin 148,219Vietnamese 62,484Arabic 32,752Tagalog 29,227Chinese 18,150Cantonese 1,816Farsi 921Hmong 364Other Language(s) 249Filipino 102Japanese 40Korean 20Hindi 5Armenian 1Russian 1
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Self-Response RatesAs of September 11, 2020
Jurisdiction 2020 Rate 2010 Rate Difference
Carlsbad 78.1% 73.4% 4.7%Chula Vista 73.6% 69.3% 4.3%Coronado 62.1% 62.2% -0.1%Del Mar 57.8% 61.5% -3.7%El Cajon 72.4% 66.0% 6.4%Encinitas 73.2% 70.7% 2.5%Escondido 72.9% 68.8% 4.1%Imperial Beach 65.6% 64.2% 1.4%
La Mesa 74.5% 66.7% 7.8%Lemon Grove 71.9% 68.2% 3.7%National City 67.8% 66.6% 1.2%Oceanside 73.2% 67.2% 6.0%Poway 82.9% 77.1% 5.8%San Diego 72.8% 69.3% 3.5%San Marcos 76.0% 70.0% 6.0%
Santee 75.4% 73.7% 1.7%Solana Beach 68.8% 64.5% 4.3%Vista 72.8% 67.3% 5.5%Countywide 72.7% 68.0% 4.7%Statewide 68.1% 73.0% -4.9%Nationwide 65.7% 74.0% -8.3%
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Response Rates
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Response RatesNorth County
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Response RatesSouth County
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2020 Response RatesCompared to 2010
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Final Deliverables Due 9/30
MONTHLY SPREADSHEET
NARRATIVE REPORT
Michele Silverthorn, Project Lead
Count Me 2020
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9.16.2020 SANDAG Complete Count Committee
● Day of Action● NRFU Outreach
○ Priority Areas ○ Paid Media ○ PSAs
● Materials● Recap & Review September 30
● Other updates & news : Newsletter Archives
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Day of Action● 3 Hosts● 25 Community Members Live + Rally + Caravans● 12 CBO Videos● 16 Elected Officials Live+ Video + Letter● 2 Counties● 5 Caravans● 3 Billboard Trucks
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NRFU○ Scope of Work: 23 Priority Census Tracts with an HTC Index of 69 and above in San Diego County
■ Targeted outreach activities in priority tracts - 14 CBOs received additional Funds■ Support language access in the designated tracts - Spanish Language Focus■ Support health and safety measures - PPE From State and purchased■ Support phone banking, text campaigns, and direct mail - Supporting CBOs focused on tactics■ Targeted localized media/communication tactics -Paid Media, September 2- 30
● XEWT - 74 60 second spots (20 are added value)■ local talent from the station 15-second PSA spot 12X■ 1 FB post a week for 4 weeks.
● Univision Radio -KLQV & KLNV, 88 spots, De Viva Voz 10-12 minute long segment - streamed on a Sunday, Facebook
● Digital Ads○ Geofencing: 500,000○ Retartgeting: 200,000○ Location Based Behavior: 1,233,333
● 25 iKahan locations Eng/Spn (+ Bus Shelters and Buses still in circulation)● 5 PSAs for FB & Insta, English & Spanish ● Social Media boosted posts● Taxis
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Materials
Available Friday 9/18 & 9/25 10am - 11am4699 Murphy Canyon Road, 92123
- Retractable Banners - FaceMasks- Car Magnets- Hand Sanitizer- Pens- Door Hangers- Flyers- Postcards- We Count children's books (10 languages)
- PPE for CBO Staff (limited amounts)
Text if you plan to pick up materials: 619-549-9838- Wear a face mask - Physical distance- Remain outside
ContactMichele Silverthornmichele.silverthorn@uwsd.org858.636.4156countme2020.org
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