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2020CENSUS.GOV Thank You!

2020CENSUS.GOV

2020 Census Campaign Highlight

2,260 Events, Meetings, MQAs, and

Presentations 2

2020CENSUS.GOV

Next Steps for the 2020 Census

§ 75% Participation Goal for San Diego County

§ Mobile Questionnaire Assistance (MQA)

§ Last Action Weekend Sept 17 - 20

§ Last day of Census and NRFU Sept 30 3

2020CENSUS.GOV

Partnership Specialist

Roberto [email protected]

(619) 701-2098

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California Complete Count – Census 2020

SANDAGStrategic Planning Meeting

Connie HernandezRegional Program Manager

September 16, 2020

SAN DIEGO COUNTYNRFU DATA REVIEW

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San Diego County : NRFU Tracts of Focus Snapshot(as of August 18, 2020)

Total CensusTracts

23

Average NRFU CTs

SRR %

56.04

Average HTC Index

87.99

Top Census Tract Locations

1. San Diego2. Escondido3. Chula Vista4. National City5. Imperial Beach6. Oceanside7. Vista8. La Presa9. Unincorporated

CA Average SRR%

HTC Index >57

58.08

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GEOID10 CA-HTC Index Overlapped jurisdictions Current

SRRFinal 2010 SRR

SRR share of final 2010 SRR Fact Sheet

06073002801 70San Diego (100.0) 31.8 56.8 56https://censusfactsheets.blob.core.windows.net/2020sheets/06073002801.pdf

06073005000 89San Diego (100.0) 48.1 56.8 84.7https://censusfactsheets.blob.core.windows.net/2020sheets/06073005000.pdf





06073019502 86Vista (100.0) 53.9 58.4 92.3https://censusfactsheets.blob.core.windows.net/2020sheets/06073019502.pdf

06073004000 84San Diego (100.0) 54.1 58.8 92https://censusfactsheets.blob.core.windows.net/2020sheets/06073004000.pdf

06073002707 103San Diego (100.0) 55.2 58 95.2https://censusfactsheets.blob.core.windows.net/2020sheets/06073002707.pdf

06073010013 104San Diego (100.0) 57 65.7 86.8https://censusfactsheets.blob.core.windows.net/2020sheets/06073010013.pdf

06073019501 72Vista (100.0) 57.3 62.9 91.1https://censusfactsheets.blob.core.windows.net/2020sheets/06073019501.pdf

06073020214 105Escondido (100.0) 57.8 65.6 88.1https://censusfactsheets.blob.core.windows.net/2020sheets/06073020214.pdf

San Diego County NRFU Census TractsPage 1 of 2

% of houses that are Self Responses – 100%SwORD data as of 9/2/2020

https://censusfactsheets.blob.core.windows.net/2020sheets/06073002801.pdf












5SwORD data as of 9/2/2020% of houses that are Self Responses – 100%

San Diego County NRFU Census TractsPage 2 of 2

GEOID10 CA-HTC Index

Overlapped jurisdictions

Current SRR

Final 2010 SRR

SRR share of final 2010 SRR

Fact Sheet


06073018200 79Oceanside (100.0) 59 60.6 97.4https://censusfactsheets.blob.core.windows.net/2020sheets/06073018200.pdf





06073013907 72Unincorp. (100.0), La Presa 60.5 65.2 92.8



06073013205 82Chula Vista (85.3), San Diego (14.7) 63.3 66.3 95.5


06073010402 71Imperial Beach (100.0) 63.5 57.4 110.6


06073011601 79National City (100.0) 63.7 69.8 91.3https://censusfactsheets.blob.core.windows.net/2020sheets/06073011601.pdf

6https://cacensusreporter.azurewebsites.net/responses.html

Legislative Fact Sheet and maps

SwORD data as of 9/3/20206












https://cacensusreporter.azurewebsites.net/responses.html

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CA Census ResourcesResource LocationNew creative assets on the Partner portal

https://portal.californiacensus.org/

USCB Fighting Rumors Page regarding NRFU end date of Sept 30.

https://2020census.gov/en/news-events/rumors/follow-up.html

Get Out The Count Resources link GOTC Elected Officials link

GOTC K-12

GOTC Higher Education

New Message and Scripts in-languageCensus Icon flyer– available in 13 languages

https://census.ca.gov/wp-content/uploads/sites/4/2020/07/Voter-Guide-Ad_2_8.5x11_ENG.pdf

Child360 Census/GOTV postcard in Spanish and English:

https://child360.org/wp-content/uploads/2020/08/Census_Postcard_08_2020_ENG_SPN.pdf

Bulk upload support for SwORD Email Connie for [email protected]

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Key DatesItems Key DatesHispanic Heritage Month –for event planning purposes September

Indigenous Week of Action Sept 7 -12CA Census Week of Action Sept 7 - 122020 USCB Census Operations end Sept 30

https://portal.californiacensus.org/

https://2020census.gov/en/news-events/rumors/follow-up.html

https://census.ca.gov/gotc/

https://census.ca.gov/wp-content/uploads/sites/4/2020/08/GOTC-Outreach-for-Elected-Officials.pdf

https://census.ca.gov/resource/school/

https://census.ca.gov/wp-content/uploads/sites/4/2020/08/GOTC-Outreach-for-College-Students.pdf

https://census.ca.gov/wp-content/uploads/sites/4/2020/08/AUG-ENG-SPA-Official-Census-Messaging-Scripts-NRFU.pdf

https://census.ca.gov/wp-content/uploads/sites/4/2020/07/Voter-Guide-Ad_2_8.5x11_ENG.pdf

https://child360.org/wp-content/uploads/2020/08/Census_Postcard_08_2020_ENG_SPN.pdf

mailto:[email protected]

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Partner Learning Opportunities

Program Updates Link/ Directions

Peer Learning lab – hear from other partners across the state.

Every Friday 1:30pm – 2:30pmEmail Connie Hernandez for Zoom link

Organizing with a Purpose Series Sept 11-25 Region 10 to present on 9/25

SwORD Webinars – hands on live demonstrations of various SwORD features.

Every Friday 3pm -4pm – Submit a ticket to the SwORD team for the Webex invitation linkhttps://cacensus.supportsystem.com/

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https://census.ca.gov/gotc/Get Out the Count (GOTC) Census Webpage

https://cacensus.supportsystem.com/open.php

https://cacensus.supportsystem.com/

https://census.ca.gov/gotc/

11https://www.sos.ca.gov/administration/california-census-challenge/ 11

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https://www.sos.ca.gov/administration/california-census-challenge/

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THANK YOU

Connie HernandezRegional Program Manager

Region 10San Diego and Imperial Counties

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1

2020 CCC Stakeholder Working Group

Outreach UpdateItem 8 | September 16, 2020

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Activities & Impressions (Part I)Reported Through August 31, 2020

Activity Completed ImpressionsAdvertising 264 9,730,362Alert Sign Up 6 22,799Booths 185 127,700Canvassing 168 31,109Census Assistance Centers/Kiosks 49 2,638Collateral 62 314,164Convening 63 1,421Curriculum 2 0Education Forum 32 2,481Email 2,936 7,320Event 287 302,427Fliers 260 75,529Food/Resource Distribution 160 15,611Form Completion Assistance 5 24Implementation Plan Workshop 18 12,593

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Activity Completed ImpressionsMailers 2 0Other Media 93 1,318,310Meeting 217 61,877Newsletter 13 6,880Nudge Alert 42 5,087Other 306 369,360Phone Banking 162 40,620Pledge Cards 10 626Social Media 585 500,475Speaking Engagement 158 32,745Texting Campaign 25 16,083Training Delivery 40 901Translation 2 475Webinar 10 31,730Total 6,162 13,031,347

Activities & Impressions (Part II)Reported Through August 31, 2020

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Activity Locations

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Activity LocationsNorth County

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Activity LocationsSouth County

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HTC ImpressionsReported Through August 31, 2020

Hard to Count Community (HTC) Impressions

Asian-Americans & Pacific Islanders (AAPI) 7,952,318

Immigrants & Refugees 1,326,767

Seniors/Older Adults 1,286,251

People with Disabilities 631,835

Veterans 583,106

Latinos 455,986

Limited-English Proficient Individuals and Families 451,585

Lesbian, Gay, Bisexual, Transgender, and Questioning (LGBTQ) 129,758

Low Broadband subscription rates and limited or no access 103,874

Middle-Eastern and North Africans (MENA) 47,663

African Americans 38,137

Homeless Individuals and Families 12,657

Farmworkers 7,678

Native Americans & Tribal Communities 3,732

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Language ImpressionsReported Through August 31, 2020

Language Impressions

Spanish 285,825Mandarin 148,219Vietnamese 62,484Arabic 32,752Tagalog 29,227Chinese 18,150Cantonese 1,816Farsi 921Hmong 364Other Language(s) 249Filipino 102Japanese 40Korean 20Hindi 5Armenian 1Russian 1

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Self-Response RatesAs of September 11, 2020

Jurisdiction 2020 Rate 2010 Rate Difference

Carlsbad 78.1% 73.4% 4.7%Chula Vista 73.6% 69.3% 4.3%Coronado 62.1% 62.2% -0.1%Del Mar 57.8% 61.5% -3.7%El Cajon 72.4% 66.0% 6.4%Encinitas 73.2% 70.7% 2.5%Escondido 72.9% 68.8% 4.1%Imperial Beach 65.6% 64.2% 1.4%

La Mesa 74.5% 66.7% 7.8%Lemon Grove 71.9% 68.2% 3.7%National City 67.8% 66.6% 1.2%Oceanside 73.2% 67.2% 6.0%Poway 82.9% 77.1% 5.8%San Diego 72.8% 69.3% 3.5%San Marcos 76.0% 70.0% 6.0%

Santee 75.4% 73.7% 1.7%Solana Beach 68.8% 64.5% 4.3%Vista 72.8% 67.3% 5.5%Countywide 72.7% 68.0% 4.7%Statewide 68.1% 73.0% -4.9%Nationwide 65.7% 74.0% -8.3%

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Response Rates

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Response RatesNorth County

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Response RatesSouth County

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2020 Response RatesCompared to 2010

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Final Deliverables Due 9/30

MONTHLY SPREADSHEET

NARRATIVE REPORT

Michele Silverthorn, Project Lead

Count Me 2020

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9.16.2020 SANDAG Complete Count Committee

● Day of Action● NRFU Outreach

○ Priority Areas ○ Paid Media ○ PSAs

● Materials● Recap & Review September 30

● Other updates & news : Newsletter Archives

https://us4.campaign-archive.com/home/?u=d04860a5fb3bad5bfac50c73b&id=fe40f80abe&utm_source=Count+Me+2020&utm_campaign=0a12dff66c-EMAIL_CAMPAIGN_2019_12_12_08_54_COPY_02&utm_medium=email&utm_term=0_fe40f80abe-0a12dff66c-314145729

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Day of Action● 3 Hosts● 25 Community Members Live + Rally + Caravans● 12 CBO Videos● 16 Elected Officials Live+ Video + Letter● 2 Counties● 5 Caravans● 3 Billboard Trucks

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NRFU○ Scope of Work: 23 Priority Census Tracts with an HTC Index of 69 and above in San Diego County

■ Targeted outreach activities in priority tracts - 14 CBOs received additional Funds■ Support language access in the designated tracts - Spanish Language Focus■ Support health and safety measures - PPE From State and purchased■ Support phone banking, text campaigns, and direct mail - Supporting CBOs focused on tactics■ Targeted localized media/communication tactics -Paid Media, September 2- 30

● XEWT - 74 60 second spots (20 are added value)■ local talent from the station 15-second PSA spot 12X■ 1 FB post a week for 4 weeks.

● Univision Radio -KLQV & KLNV, 88 spots, De Viva Voz 10-12 minute long segment - streamed on a Sunday, Facebook

● Digital Ads○ Geofencing: 500,000○ Retartgeting: 200,000○ Location Based Behavior: 1,233,333

● 25 iKahan locations Eng/Spn (+ Bus Shelters and Buses still in circulation)● 5 PSAs for FB & Insta, English & Spanish ● Social Media boosted posts● Taxis

https://docs.google.com/spreadsheets/d/1tAqsr7N_9hMBqj-fkASxFIGRY-Im6RQHNeG6aq0qb1E/edit?usp=sharing

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Materials

Available Friday 9/18 & 9/25 10am - 11am4699 Murphy Canyon Road, 92123

- Retractable Banners - FaceMasks- Car Magnets- Hand Sanitizer- Pens- Door Hangers- Flyers- Postcards- We Count children's books (10 languages)

- PPE for CBO Staff (limited amounts)

Text if you plan to pick up materials: 619-549-9838- Wear a face mask - Physical distance- Remain outside

ContactMichele Silverthornmichele.silverthorn@uwsd.org858.636.4156countme2020.org

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http://www.countme2020.org

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