Download - TDI: U.S. Market Success
TDI: U.S. Market Success
March 2015
Our corporate objective is to drive toward a CO2 neutral/sustainable mobilityVolkswagen powertrain strategy
CO2-Neutral
and
Sustainable Mobility
Fuel Cell
Combustion Engine
CO2-neutral Electricity
Conventional ElectricityFossil Fuels
Hybrid
Battery Electric
Plug-In Hybrid
CO2-neutral fuels (liquid, gaseous)
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VW is a leader in clean diesel technology TDI – Turbocharged Direct Injection Diesel
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2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Market introduction of our 50 state compliant clean diesel engine
SCR technology, balancing shafts, improved turbo
Low pressure EGR, VVT, more powerful, greater fuel efficient, 40% low emissions
TDIGen 1EA189
TDI Gen 3EA288
TDIGen 2EA189
Volkswagen Group Clean Diesel Sales Volume Clean Diesel volume Cars and SUVs 2014
Strong growth since introductionVW Group US Diesel market share PC ~ 70 %
Source for competitor sales: Polk
Diesel is an important differentiator for the VW GroupTDI – Turbocharged Direct Injection Diesel
99.094~ 79 %
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30%
70%
Competitors
VW Group
76,564
58,784
43,869
99,121 98,500
111,285
20132011 2012 201420102009
VW Diesel Product OfferingsTDI – Turbocharged Direct Injection Diesel
594
45
150
236
667
46
150
236
567
45
150
236
814
44
150
236
594
41
150
236
594
41
150
236
766
29
225
406
GolfTDI
JettaTDI
SportwagenTDI
PassatTDI
BeetleTDI
Beetle CabrioTDI
TouaregTDI
Range:
MPG Hwy:
Horsepower:
Torque:
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The TDI AdvantageTDI – Turbocharged Direct Injection Diesel
Better DrivabilityHigher Fuel EconomyLower CO2 Emissions
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44
35
0
10
20
30
40
50+26%
MY15 Passat TDI
Manual
MY15 Passat Gasoline Manual
217237
0
50
100
150
200
250
-9%
MY15 Passat TDI
Manual
MY15 Passat Gasoline Manual
236
184
0
50
100
150
200
250
+28%
MY15 Passat TDI
Manual
MY15 Passat Gasoline Manual
CO
2 g
/mile
Hig
hw
ay F
uel
Eco
no
my
(mp
g)
Torq
ue
(lb
-ft)
21% of Volkswagen sales are diesel TDI – Turbocharged Direct Injection Diesel
TDI Installation Rates by Model
39.0%
16.0%
76.0%
30.0%
11.0%
52.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Golf Jetta JettaSportwagen
Passat Beetle(incl. Conv.)
Touareg
Source: CY2012 YTD sales data; Beetle and Beetle Convertible TDI sales March 2013
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Consumer Reports testing shows real world MPG advantage for TDIsTDI – Turbocharged Direct Injection Diesel
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-3
-2
-1
0
1
2
3
4
2012 Passat TDI 2010 Fusion 2009 Malibu 2011 Accord 2011 Optima
MP
G (
com
b c
ity/
hw
y) D
iffe
ren
ce
MPG Difference between EPA test values and Consumer Reports real world test figures
2012 Passat TDI Competitor F Competitor M Competitor A Competitor O
Can you name a fun-to-drive sedan with a manual transmission that can transport five adults and their luggage comfortably while sipping fuel at the rate of 50 mpg? The answer is the Volkswagen Passat TDI – a German antonym for "range anxiety.“- Michael Harley, AutoBlog
Gasoline
DieselHybrid
• Comparison between user reported fuel economy and EPA test figures
• TDI drivers report better fuel economy than EPA window sticker
Above line: Real world fuel economy better than EPA
Below line: Real world fuel economy worse than EPA
Majority of data points are above line
Diesel owners achieve better fuel economy than window stickerTDI – Turbocharged Direct Injection Diesel
Source: Fueleconomy.gov
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VW‘s limited production XL1 shows a glimpse of VWs future technology innovationsTDI – Turbocharged Direct Injection Diesel + PHEV
Zero emissions mode, 100% emotion, pure efficiency: electric mobility – XL1
• The most efficient car of the world: 261 miles per gallon
• Powertrain: 47-hp, two-cylinder 800cc TDI engine with a compact 27-hp electric motor
sandwiched between it and a seven-speed DSG automated transmission
• With its plug-in hybrid powertrain, this two-seater can cover up to 31 miles in all-electric mode
with zero local emissions
• Acceleration 60 miles per hour in 12.5 seconds
• High-tech manufacturing: ultra-light weight carbon-fiber composite body: 506 lbs.
• Curb weight: 1,953 lbs.
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Summary
• Improved fuel efficiency without sacrificing performance
• Lower CO2 emissions, supporting environment and GHG compliance
• Real-world fuel economy exceeds EPA figures
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TDI – Turbocharged Direct Injection Diesel