Download - Tapping the Global Markets
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Tapping the Global Markets
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IN SPANISH: “It takes an aroused man to make a chic affectionate”
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Approach to Global Entry:Waterfall
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Approach to Global Entry: Sprinkler
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Which Markets to Enter:Evaluating Potential Markets
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Which Markets to Enter:Developed vs. Developing
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How to Enter a Market: Global Web Strategy
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How to Enter a Market:Licensing/Franchising
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Marketing Program: Product Adaptation
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Marketing Program: Product Invention
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Marketing Program: Straight Extension
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Marketing Program: Forward Invention
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Marketing Program: Global Segmentation
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Marketing Program: Communications
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“It's easier for our software to compete with Linux when there's piracy than when there is not” Bill Gates
Marketing Program: Pricing
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Marketing Program: Distribution
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Country of Origin Effects: Building Country Images
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Country of Origin Effects:Consumer Perceptions of Country Origin
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“GLOCAL”
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