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{ Culture Shock
A brief MMS history and what it means to be a MarketMeSuiter
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Tammy: Hey Alan, I have been using this thing called social media for my e-commerce biz… Alan: Social media? I’m a developer. I am not social. Tammy: But it can help you get more business, I’ll show you…
How it began…
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Fast Forward 2 Weeks…
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Alan: Holy crap, it does work. And I can build something that takes this concept and turns it into software. Tammy: Let’s do it. Alan: High five! *Disclaimer: No actual high five took place.
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So we teamed up to build…
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A proof of concept.
DeskTweet – Easy Desktop Tweeting
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We released TweetBrand
36 cups of coffee, 3 pizzas and 24 hours later….
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TweetBrand was similar to DeskTweet, but we figured out a way to brand the link underneath the tweets with a person’s company name. Like this:
People thought it was pretty cool, and they paid for it.
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The same week as TweetBrand’s launch, Tammy went into the hospital to bring James into the world. Transcript for text conversation between Alan {in england} and Tammy {in hospital}
But I answered.
Alan: We had our first sale of Tweetbrand! Tammy: That’s great… a little busy. Alan: Oh… well say hi to James for me.
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Culture Point: We love this company.
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{January 2010} Bill Nunney really gets to show his stuff and MarketMeTweet launches Tweet, Not Suite…
not yet.
MarketMetweet 1.0
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Our users have always been vocal. And they wanted more than just “Tweet…”
Enter, MarketMeSuite.
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{We went through a Goth phase}
MarketMeSuite 2.0
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But what we found was…
We call this our experimental period {We were finding ourselves}
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We couldn’t do it all.
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So we streamlined. Shut down other app projects.
Focused on MarketMeSuite and decided
to make it even more powerful.
MarketMeSuite 3.0
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If this were a movie, it would be a good time to {Cue Photo Montage}
Because a lot happened.
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It felt like a lot more living through it, but in a nutshell
Tammy Moves to the UK
Small seed round raised
Adobe Air App release free
Work begins on Inbox For Social
We score Alec Stern as our awesome advisor
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Hang on a second… Most of our users are in the USA!
And then we start to think…
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So we came to Boston.
{Cambridge, technically}
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{Immigration was a blast}
But we made it.
This guy looks like he may have bodies in his freezer.
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{Nearly half our team has relocated to be a part of this}
Culture Point: We’d move for this company. {We believe in it that much}
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May 2012 we were quite literally born again.
MarketMeSuite, LTD was formed in the USA.
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• Inbox For Social launched
• Raised $2.25 million
• Came to Boston {Cambridge}
• API re-write for a highly scalable platform
• Pivot from freemium to free trial
2014 Mission: Grow and Scale!
{Second half of 2012 - 2013 in a nutshell}
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And that brings us to today.
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MarketMeSuite Today!
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{Culture Shock}
So what makes MarketMeSuite’s culture?
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We hold each other to a high standard.
*On top of the Empire State Building.
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And we help each other achieve greatness.
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Sometimes we talk funny.
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• Daily standups • HipChat used heavily • We like to get “in the
zone”
But we aren’t too loud.
*Look…developers in their natural habitat. Do not sneak up on them as they are easily startled.
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No one punches a time clock. You know what you have to do and when it needs to be done.
We believe in autonomy.
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We are underdogs. *Meet Brian, Alan’s dog. Also an underdog.
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But it doesn’t scare us.
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It motivates us. {We never expect anything will come easy. In fact, we expect the opposite.}
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We are damn good at what we do.
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And we ask for help when we need it.
But we are humble.
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We’re obsessed with customer happiness. This means going above and beyond the call of duty to make sure a customer is getting value and wants to recommend us to others.
We love our customers.
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We work hard…
*well most of us…
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*How we decide who’s getting coffee
But we work smart.
• We set up simple & robust processes
• We prioritize
• We deploy stuff
• We don’t have time for bureaucracy
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{It’s not just a job}
This all works because we love what we do.
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{ Culture Shock
End. This MarketMeSuite deck will continue to evolve. Stay tuned.