Download - Swiss mobile stats
The Mobile RevolutionStats for Switzerland
Memi BeltrameUser Experience Designer for Liipliip.ch
Techtalk - 28. August 2012
84.2% of the swiss population uses the internet
Source: http://www.internetworldstats.com/top25.htm
43% owns a smartphone
Source: http://liip.to/mobilePlanet
Date of first smartphone-purchase(until 2011)
Source: Comparis http://liip.to/comparisSmartphone
0%
10%
20%
30%
40%
Before 2007 2007 2008 2009 2010 2011 unknown
11%
37%
23%
15%
8%4%3%
57% have used their smartphone on a daily basis in
the last 7 days.
Source: http://liip.to/mobilePlanet
2.7 Mio. Swiss are using the internet over Mobile
41% search in the internet on their smartphone on a daily
basis.
Source: http://liip.to/mobilePlanet
63%Product
informations
Restaurants
Travel
Jobs
Information on apartments and houses
45%
39%
25%
27%
This is what they are looking for
Source: http://liip.to/mobilePlanet
Quota of CH-Internet Users (%), using their mobile to get online over the last 3 months
Source: Net-Metrix http://liip.to/netMetrix
0%
12.5%
25%
37.5%
50%
All Users Heavy Users (daily) Tablet
7.8%
28.4%
46%
1.1%
14%
28.7%
20102012
Mobile Purchases on Ricardo.ch
0%
3.8%
7.5%
11.3%
15%
Jan 11 Mai 11 Sept 11 Jan12 Mai 12
1.7%
4.2%
8.1%9.7%
13.6%
Source: Ricardo.ch
Smartphone Operating Systems in CH
10%4%
6%5%
23%
52%iPhone
Android
Others
Windows
Symbian
I don‘t know
Surprisingly 10% don‘t know what OS
their smartphone has.
Source: http://liip.to/mobilePlanet
Mobile UsageAt home
On the roadAt work
ShoppingIn public transportAt the Restaurant
At the CaféAt the Airport
At eventsIn the waiting room
At school
0 % 25 % 50 % 75 % 100 %
31 %73 %
51 %58 %
35 %69 %72 %73 %
83 %81 %
98 %
Smartphone as Second Screen
watch TV
are online
read papersor magazinesplay
videogames
watch a movie
read a book
listen to music
Use their smartphone while they...