The Mobile RevolutionStats for Switzerland

Memi BeltrameUser Experience Designer for Liipliip.ch

Techtalk - 28. August 2012

84.2% of the swiss population uses the internet

Source: http://www.internetworldstats.com/top25.htm

43% owns a smartphone

Source: http://liip.to/mobilePlanet

Date of first smartphone-purchase(until 2011)

Source: Comparis http://liip.to/comparisSmartphone

0%

10%

20%

30%

40%

Before 2007 2007 2008 2009 2010 2011 unknown

11%

37%

23%

15%

8%4%3%

57% have used their smartphone on a daily basis in

the last 7 days.

Source: http://liip.to/mobilePlanet

2.7 Mio. Swiss are using the internet over Mobile

41% search in the internet on their smartphone on a daily

basis.

Source: http://liip.to/mobilePlanet

63%Product

informations

Restaurants

Travel

Jobs

Information on apartments and houses

45%

39%

25%

27%

This is what they are looking for

Source: http://liip.to/mobilePlanet

Quota of CH-Internet Users (%), using their mobile to get online over the last 3 months

Source: Net-Metrix http://liip.to/netMetrix

0%

12.5%

25%

37.5%

50%

All Users Heavy Users (daily) Tablet

7.8%

28.4%

46%

1.1%

14%

28.7%

20102012

Mobile Purchases on Ricardo.ch

0%

3.8%

7.5%

11.3%

15%

Jan 11 Mai 11 Sept 11 Jan12 Mai 12

1.7%

4.2%

8.1%9.7%

13.6%

Source: Ricardo.ch

Smartphone Operating Systems in CH

10%4%

6%5%

23%

52%iPhone

Android

Others

Windows

Symbian

I don‘t know

Surprisingly 10% don‘t know what OS

their smartphone has.

Source: http://liip.to/mobilePlanet

Mobile UsageAt home

On the roadAt work

ShoppingIn public transportAt the Restaurant

At the CaféAt the Airport

At eventsIn the waiting room

At school

0 % 25 % 50 % 75 % 100 %

31 %73 %

51 %58 %

35 %69 %72 %73 %

83 %81 %

98 %

Smartphone as Second Screen

watch TV

are online

read papersor magazinesplay

videogames

watch a movie

read a book

listen to music

Use their smartphone while they...