Download - Stratos Hear Ad Rbt + Mobi Adz
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StratosHear
Revolutionizing mobile advertising
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AdRBT Concept
Telecom Network
Call Waiting to be answeredCalling Party
Called Party
Word of Mouth PromotionAd continues to play till call answered
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Fine Print
• Targeting:
– Day– Time– Region/ Circle– Daily Impression– Probable:
• Gender
• Age
• Impressions heard for less than 5 sec are FREE of COST
• Uniform impressions burn across the day unlike TV/ Radio
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Impact
Uniform impression burn round the clock unlike TV / Radio Rated excellent for brand retention
and mass viral activity
Assurance for every impression played
Impressions heard for less than 5 seconds are free of charge
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Comparison
• Radio Mirchi Delhi• Maximum probable reach over a
period of 1 month – 35,00,000
• Slot rate 1,500 per 10 second
• Rs 35,00,000 for a period of 1.5
months for a campaign
• Price per person/impression for Radio
is approximately Rs 1
• Ad RBT Delhi
• Maximum assured reach @ 10,00,000
Impressions in Delhi as per current base
• Slot rate 0.25 per 10 second per
impression
• Same assured reach through Ad RBT
– At a price (8.75 Lacs) is which 4 times
cheaper
– In a time ( 10 days) which is 10 times
lesser
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Daily Impression – Region wise
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Launch Campaign
• Client Launched a new phone
• Ads on RBT helped create massive awareness before the
handset availability on shops
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StratosHear – WAP (MobiAdz)
• Premium Mobile WAP Ad Network
• Serves more than 1 billion Text / Banner Ad request via WAP
• More than 200 unique publishers
• Extensive targeting
– Handset manufacturer
– Handset OS
– Handset Functionality
– Operator
– Channel/ Site Genre
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Manufacturer % of Inventory
Nokia 52%
Samsung 15.5%
Sony Ericsson 6.90%
LG 2.20%
HTC 1.74%
Others 21%
Samsung Giorgio Armani & Galaxy S
Total Network Inventory: 1 Billion
Handset Targeted Ads: Example Samsung Omnia
Handset Manufacturer Inventory Break Up
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iOS – Apple’s OS RIM – Blackberry OSAndroid OS – Sony Ericsson
OS % of Inventory
Symbian 45%
Windows Mobile 3%
RIM 0.5%
Android 1%
iOS 0.5%
Total Network Inventory: 1 Billion
Handset OS Inventory Break up
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Banner loads on the site On click the Application opens
The application loads
Application within Banner
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Step 1 – About the tour Step 1 - About the Tour Step 2 – Experience the Car (Video)
Back button at the top. Can be replaced with Close button to exit the app
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Step 3 – Gallery Step 3 – Gallery
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Step 3 – Gallery Step 3 – Gallery Step 3 – Gallery
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Expandable Banners with Skinning
Regular size WAP Banner
Expandable Banner
Upon Click
Configurable background Skin
Skin overlaps the site Content for more focus on the advertisement
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Cricket Scorecard Branding
Scorecard Inventories: That’s Cricket and Cricket Nirvana
Banner Inventories: Cricbuzz, Cricket Nirvana, That’s Cricket
Estimated Impressions: 4-5 Million
Handsets: All
Operator: All
OS: All
Costs: TBA
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MobiAdz Premium Network
• The most premium sites in the country including:
– News Business & Finance Channel:
• Moneycontrol (m.moneycontrol.com)
• IBN Live (m.ibnlive.com)
• Indian Express (m.indianexpress.com)
• Financial Express (m.financialexpress.com)
• Reuters (in.mobile.reuters.com)
• Oneindia (oneindia.mobi)
• Tech2 (m.tech2.com)
– Total available impressions : 100 mn/ Rate Card: 150 Gross CPM*
– Sports
• Cricket Nirvana (m.cricketnirvana.com)
• Cricbuzz (m.cricbuzz.com)
• That’s Cricket (http://cricket.oneindia.mobi)
– Total available impressions: 20mn / Rate Card: 100 Gross CPM*
* Rates for regular banners
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Click to Landing Page
Click to Call
Click to Lead
Click to e-mail
Click to download
Other Click to Functionalities
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Cricketnirvana That’s Cricket
Mobiluck 160by2.com Reuters India
IBN Live
Cricket & SportsCommunities & Social
Networking Premium News
MobiAdz Network Sites*
*Sample & Indicative Site List
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THANK YOU