Download - Storytelling And Video Marketing
Storytellingand
Video Marketing
video storytelling for business
“The world ismade of stories
not atoms” - Muriel Rukeyser
American poet & Political Activist
“Storytelling is the mostpowerful way to put ideas
into the world today.” - Robert McKee
Writer, professor, and “story guru”
“Either youʼre going to tellstories that spread or youwill become irrelevant.” - Seth Godin
Author and marketing expert
“Tell me a story.”- Don Hewitt
60 Minutes Creator, replied when askedby an aspiring young journalist what is
his secret to success.
So why areyour best stories
a secret?
No more secrets!Use video marketing to
tell your stories.
Why video?
1. Grab people’s attention instantly 2. Tell your story in less time 3. Bring your ideas to life 4. Make your site stickier 5. Create a buzz with viral (shared) video 6. Bring your website into the 21st century
3 kinds of online video for business.
Conversion Video
Have a clear conversion goal for your home pagevideo. Needs to be an engaging experience.Tell your story!
Conversion examples …- Spend more time on your site- Visit your physical store- Inquire for more information- Pass on your story - share their story
Align the focus of your video with yourconversion goal.
6 Tips for
Using Video to Market Your Small Business …
1.Aim for Authentic,Actionable Content
Be authentic. Be personal.Keep it short and the less scripted the better.Give people a reason or way to connect with
you!
2.Optimize Video for
Google Search
Videos have an 11,000 to one chance oflanding on the first page of Google results.
Text has a 500,000 to one chance.Video has a 50 times better chance ofgetting to the top of search rankings!
*Source: Forrester Research
3.Add Video to Your
Facebook Page
Use video to show the human side of yourcompany. Think fun and creative.
Video on social networks brings new customersas your fans share your video. Your audience
is as large as your fan bases networks!
4.Put Video on YouTubeand Other Video Sites
YouTube is the second largest search engine.*Reach an audience who might otherwise notfind you, without incurring added bandwidth
costs. Small businesses can create valuablenew relationships and build sales without
getting a million views!
*Source: Comscore
5.Add video to Your Google Local
Business Listing.
By adding video to your business listing onGoogle Local, you’ll be able to tell your story andconnect with people when they are searching and
ready to buy. This ultra-targeted form ofmarketing is highly effective for driving clicks
and calls!
6.Use Video Email Marketing
with Analytics
Use video marketing with email and social mediaand drive 4-7 times higher* engagement and
response rates. Combine video landing pageswith analytics that instantly report viewer
engagement, response and viral activity byemail address!
*Source: Flimp
Thank you!
Dave [email protected]
608.576.0174
video storytelling for business
bringing content to life