video storytelling: what really matters
TRANSCRIPT
What Really MattersStorytelling:Video
P R E S E N T E D B Y
KRISTIN SUKRAW, M.A., LMHP MA, LMHP, President
MIKE SUKRAW CEO and Executive Producer
Rita
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HOW TO FIND YOUR BEST STORIES - THE PRE-INTERVIEW
What is it?
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Discovers: Do they have a story to tell? Are they comfortable on camera? Do you
Can they display emotion? need them?
HOW TO FIND YOUR BEST STORIES - THE PRE-INTERVIEW
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Rita’s Pre-Interview
HOW TO FIND YOUR BEST STORIES - THE PRE-INTERVIEW
Why would you choose Rita?
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What we saw: Emotion.Unique Story Details. A Storythat Met the School’s Goals.
Storytelling Techniques
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STORYTELLING TECHNIQUES
One Big Idea
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Simplify your messaging.Give your audience one focus.Rita’s One Big Idea: ConcordiaChanges Lives!
STORYTELLING TECHNIQUES
Aristotle’s Rhetorical Triangle
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ETHOS
LOGOS PATHOS
STORYTELLING TECHNIQUES
The Story Arc
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CHALLENGE
STRUGGLE
RESOLUTION
STORYTELLING TECHNIQUES
Drawing Out a Story on Camera
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Prepare Open-Ended Questions.Use Restatements. Peel the
The Cognitive Response.The Emotional Response.Closure and Hope.
Onion:
STORYTELLING TECHNIQUES
Drawing Out a Story on Camera
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Care.
Insight to Action
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INSIGHT TO ACTION
Insight into a problem does not always lead to spontaneous action.
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People act on: What they feel empathy toward.What they understand as the problem. That which is barrier-free.
Emphasize the Present
INSIGHT TO ACTION
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Encourage Action
INSIGHT TO ACTION
Encourage Action
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Emphasize clearly defined action items,Donate.
Volunteer. Follow us on Twitter.which impact one clear goal:
Tying it all Together
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TYING IT ALL TOGETHER
What Really Matters?
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Finding your stories and using simple storytellingtechniques to communicate to your audience in aclear and focused way that will ultimately movethem to action.
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Simple Storytelling
Great Interviewing Technique
Move the Audience to Action
TYING IT ALL TOGETHER
Conduct Thorough Pre-Interviews
Rita’s Story
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Thank You
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