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SocialSocial’’ CommerceCommerce
2011. 6. 28
전상권 대표 / ㈜컴츄어
Status and Prospects
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ContentsContents
Outline1
Understand2
Status & Prospects3
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인류사에서 패러다임 변화
I. OutlineI. Outline
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미 어 패러다임의 변화
Mass Media Internet Media Social Media
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Media Enlargement Media Enlargement
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Social
II. UnderstandII. Understand
6
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‘Relation with or without trust’is The Most Important In SNS
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참여
연결커뮤니티
개
SNSSNS(Social Network Service)란
참여와 화로 시작하여 Social PowerSocial Power를 갖는 계성 서비스
“신뢰”
“진정성”
“행복”
Social 참여 는 진정 과 신뢰를 통한 상호 행복 추 를 함
(참조 : CEO를 한 Social Media 101, 민 수(한양 ), 10/29)
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사람들 각 각 견과 생각 그리고 경험 점과 견해등 로 참여해 공 하고 개 과 업 로 집단 하
해 사 하는 라 매체
Wikipedia : “a blending of technology and social interaction for the co-creation of value”
소셜미 어소셜미 어(Social Media)란
기술 발 과 사회 상호 작용의 결과
“가치가치”가 있는 “공동체” 성
9
(참조 : CEO를 한 Social Media 101, 민 수(한양 ), 10/29)
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어떤어떤 ‘‘가치가치(Value)(Value)’?’?
10
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어떤 ‘공동체’?
• 변화된 참여 방식
-> 좋아요, 댓글, RT, Mention, 평점, 후기…
• 신 기술 기반
-> Open API, App-Store, Mesh Web …
• 주도 계층 변화
-> 고객, 소비자, 학생, 시청자, 독자, 시민…
그리고 각각 고유한 가치를 갖고서 공통된 방향을 가짐
à 강물(SNS, 가치)이 모여 다(SM, 공동체)로 흐른다
11
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In case of KoreaKorea SNSSNSIt’s EasyEasy To Understand
12
Me2day : 502만KakaoTalk : 1300만Cyworld : 2500만
(참조 : 중연, KAIT, IT21, 2011/06 )
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가치
몰입감
유대감
(참조 : SNS 업 공전략, SERI 경 보고 , 2011.4.11)
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KRnet 2011
참고 : http://www.socialbakers.com 2011.6.13
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KRnet 2011
Upload > Publish > Sell > It’s that easy.
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Cross-Channel Experiences
Consistent, Contextual ...
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Prediction: Social Commerce market will reach $30 billion per year by 2015
17
AmazonThe largest e-tailer integrates Facebook
SMEIntegrates Facebook ConnectShareLike
TripAdvisorIntegrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site
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KRnet 2011
Twitter is an excellent microblogging(or Mobile Blogging) platform
5만명 ‘09.10.23
50만명 ‘10.5.28
100만명 ‘10.8.5
200만명 ‘10.11.12
300만명 ‘11.3.8
참고 : http://tki.oiko.cc
2006/03/21 Jack Dorsey (@jack) sent the first Tweet
1억4천만건/ (1600/초)
2억 원, 업가치 100억
Twitter employees in Jan 2008(8), Jan 2009(29), Jan 2010(130), Jan 2011(350) and today(400)
2011.6.14
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Ref’ : http://www.betanews.net
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KRnet 201120
GrouponGroupon Now!Now!
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KRnet 2011
소셜미 어 특징
1) 개방, 참여, 공유, 협업
2) 다양한 집단지성의 빅뱅
3) 찾아와 주는 검색
4) 고객과 새로운 소통 채널
5) 관계형 상거래 : Social Commerce
21
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상거래, 商去來,
commerce
자상거래, 電子商去來, electronic commerce
소셜상거래, 社会的商去來, social commerce
§ Business-to-Business (B2B)
§ Business-to-Consumer (B2C)
§ Consumer-to-Consumer (C2C)
§ Peer-to-Peer (P2P)
III. Status & ProspectIII. Status & Prospect
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2005년 11월 야 (Yahoo) ‘Shoposphere’
‘야 는 당시 니, 점 등 공 하는
비스를 제공하 커 스라고 함’
First But..First But..
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Social Commerce is ..
.. a subset of e-commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. < Wikipedia >
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Group buying BM
Timeline
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KRnet 2011
Ref’ by google trend 2011.5.21
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KRnet 2011
참조 : 커 스 시 동향 전망 , DMC Media, 2011.1
27
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Social Commerce 유형
28
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KRnet 201129
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KRnet 201130
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KRnet 201131
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참조 : A Nielsen Global Online Consumer Survey. 2009/07
Trust in Advertising
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79%
8%
원 5천만매출10억47억5천만야 20억
를 60억IPO 150
33
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KRnet 201134
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1. 원어 쿠폰 : 507개2. 원어 : 131개3. 공동 매 : 16개
총 654개
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KRnet 2011
MarketMarket
국내에선 2010년 8월 이후 12월까지 5개월동안 시장은 거래 규모 기 으로무려 800% 이상 성장하 으며, 2010년12월말 기 거래액이 약600억원임
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E-Commerce : 25.2조(2010) -> 33조(2015)
Open market : 12.6조(2010) -> 18.1조(2012)
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KRnet 201137
Private SC
Real-Time SC SC + Web Game
Luxury SC
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KRnet 201138
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KRnet 2011
Making shopping social
Group Buy & Flash Sale
Embedded StoreF-Commerce
Mobile Platform
Affiliate Network
Per-to-Peer Discount Sharing
Refer A Friend
Ratings & Review
Social HubFacebook Connect
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KRnet 201140
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KRnet 201141
ProblemsProblems
Gateway
구매자 판매자Marketplace
보증기관
7. 물품배송
5. 매매계약체결
1. 구매요청6. 매매계약체결
6. 매매계약서 전송2. 보증신청서 전송
6. 매매계약서 전송2. 보증신청서 전송
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KRnet 201142
Profile Spy @ Twitter
Spam @ Facebook
ReverseReverse
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KRnet 2011
GoodGood
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KRnet 2011
2013 2014
Social DevelopmentSocial Development
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KRnet 2011
MM--commercecommerce
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KRnet 2011
Hybrid AppHybrid AppGlobal StandardPersonalizationServices Variety
범용성
접근성
표준성
기능성
사용성
다양성
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KRnet 201147
Hybrid Hybrid ComponentComponent
Device Platform Service
Cross Browser
MEAP
HyWAI
Appspresso
Real Time
LBS / GIS
Social Media
Content-Base
Device API
Contact API
HTML5 / CSS3
Widget / J-Scrip
MEAP (Mobile Enterprise Application Platform)
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KRnet 2011
Location info’
SpecializationCollectivization
Category
User
Local
Service
ChannelPlatform
Niche
M&A
tie-up
Hybride
SecurityConvenient
Focus
ProspectsProspects
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