Download - Sport PR at UC Lecture #1, 1 14-14
Sport PRLecture: 1/14/14
University of CincinnatiBy Jackie Reau
Class Introductions+
“Dream Job”
Review Syllabus
Class Participation
Assignments
Current Event Quizzes
Public Relations: Definition
Using strategic communications to effectively influence behavior.
New Communications Model
•Old School–Deadlines were set for an established time per section/broadcast–Paper published and delivered in the morning/local broadcasts were 6-8 a.m., noon, 5-6:30 p.m.–Reader interaction: Letter to Editor, phone call to Editor, phone to the TV receptionist desk
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning/expanded broadcasts
Sports Media Writing
*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media
New Communications Model
•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor
•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote
In-Class Assignment
*Write your own bio
Column with opinion, quote or no quote
Game wrap, no opinion unless in quotes
Media statement for crisis management
Customer service communications
Social Media Communications
Week Two: 1/21
*Current Events Quiz #1
*Guest Speaker: Jeremy Martin, Director of Digital Media at UC
*Class Project: State of Sports Report in Cincinnati (advocacy tool)
*Assignment: Press release will be due January 28