Sport PRLecture: 1/14/14

University of CincinnatiBy Jackie Reau

Class Introductions+

“Dream Job”

Review Syllabus

Class Participation

Assignments

Current Event Quizzes

Public Relations: Definition

Using strategic communications to effectively influence behavior.

New Communications Model

•Old School–Deadlines were set for an established time per section/broadcast–Paper published and delivered in the morning/local broadcasts were 6-8 a.m., noon, 5-6:30 p.m.–Reader interaction: Letter to Editor, phone call to Editor, phone to the TV receptionist desk

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning/expanded broadcasts

Sports Media Writing

*Professional bios (player, team)*Opinionated columns*Game wraps*Crisis statements*Customer service*Social media

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Professional bio, third person, no opinion without quote

In-Class Assignment

*Write your own bio

Column with opinion, quote or no quote

Game wrap, no opinion unless in quotes

Media statement for crisis management

Customer service communications

Social Media Communications

Week Two: 1/21

*Current Events Quiz #1

*Guest Speaker: Jeremy Martin, Director of Digital Media at UC

*Class Project: State of Sports Report in Cincinnati (advocacy tool)

*Assignment: Press release will be due January 28