Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013
With Key 103 & Magic 1152’s weekly audience of 653,000 we can fill the Manchester Arena capacity over
31 times!
With Key 103’s weekly audience of 570,000 we can fill the Manchester Arena capacity 27 times!
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
AUDIENCE POTENTIAL : 2,487,000Male = 1,220,000 Female = 1,267,000
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
“Key 103 & Magic 1152 – Manchester’s Number One”
• Key 103 and Magic 1152 are the commercial market leader in Greater Manchester with 653,000 listeners tuning into the stations each week.
• Key 103’s Mike and Chelsea is Manchester’s most listened to commercial Breakfast show with 362,000 listeners tuning in each week,
• Key 103 has had it’s best results since 2006, now with 570,000 people tuning in every week – an increase of 44% over the last 3 months
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013
Combined Audience
Men Women 15-24 25-44 45+ ABC1 C2DE
40%
60%
28%
39%
33%
57%
43%
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013
Mixed of adult contemporary music with unrivalled news and sports coverage, phone-ins and
local information
This shows a breakdown of our demographic here at Key103 & Magic 1152 to show a representation of the type of listeners we have and potential customers you could have.
Breakdown by gender, age & social class in percentages respectively.
Key 103 Audience
Men Women 15-24 25-44 45+ ABC1 C2DE
40%
60%
31%
42%
26%
60%
40%
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013 & TGI Radio+ 2013
Mix of adult contemporary music with unrivalled news & sports coverage,
phone-ins and local information
This graph shows a breakdown of our demographic here at Key 103 to show a representation of the type of listeners we have and potential customers you could have.
Breakdown by gender, age & social class in percentages respectively.
Key 103’s typical listener profile: C1C2 (Lower middle class/skilled working class), single or living as married, working full time, own/buying home & have children in the
house aged 0 – 15.
Magic 1152 Audience
Men Women 15-24 25-44 45+ ABC1 C2DE
37%
63%
6%
22%
71%
36%
64%
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013 & TGI Radio+ 2013
Mix of adult contemporary music with unrivalled news & sports coverage,
phone-ins and local information.
This shows a breakdown of our demographic here at Magic 1152 to show a representation of the type of listeners we have and potential customers you could have. Breakdown by
gender, age and social class in percentages respectively.
Magic 1152’s typical listener profile: married/living as married or single, working full or part time, main shopper in household, renting home and no children in the household aged
0 – 15.
183
256213
0
50
100
150
200
250
300
15-24 25-44 45+
Wee
kly
Rea
ch 0
00's
This shows the listenership of the station by age category breakdown.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.
Key 103/Magic 1152
Capital Manchester
Smooth Radio North West*
XFM Manchester
Real Radio North West - (was Century Radio)*
106.1 Real XS Manchester (was 106.1 Rock Radio)
Gold Manchester
0 100 200 300 400 500 600 700
653
581
341
184
177
133
103
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013. . Stations marked with a * do not cover the whole TSA
The number of people (in 000s) listening for commercial radio stations in the Key 103 TSA.
The number of people listening for all stations (inc. BBC) in the Key 103 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Mar 2013. Key 103 & Magic 1152 = Bauer Manchester. Stations marked with a * do not cover the whole TSA
Key 103/Magic 1152BBC Radio 2
Capital ManchesterKey 103 (Manchester)
BBC Radio 1BBC Radio 4
BBC Radio FIVE LIVESmooth Radio North West*
BBC Radio Manchester*XFM Manchester
Real Radio North West - (was Century Radio)*106.1 Real XS Manchester (was 106.1 Rock Radio)
Gold ManchesterMagic 1152 (Manchester)
BBC Radio 3
0 100 200 300 400 500 600 700
653
652
581
570
510
471
402
341
206
184
177
133
103
94
90
Key 103/Magic 1152
Capital Manchester
Smooth Radio (North West)*
Real Radio (North West)*
Real XS*
Gold Manchester
XFM Manchester
0 2 4 6 8 10 12 14 16 18 20 22 24
21.7
18.6
11.5
5.9
3.9
3.4
3.1
The commercial share of listening in the Key 103 & Magic 1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.Stations marked with a * do not cover the whole TSA
The total amount of time people listen for all stations (inc. BBC) in the Key 103 & Magic 1152 TSA.
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013. Stations marked with a * do not cover the whole TSA
BBC Radio 2
BBC Radio 4
Key 103/Magic 1152
Capital Manchester
BBC Radio 1
BBC Radio FIVE LIVE
Smooth Radio North West*
BBC Radio Manchester*
Real Radio North West - (was Century Radio)*
Real XS
Gold Manchester
XFM Manchester
BBC Radio 3
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
6,917
5,669
4,202
3,610
3,363
2,559
2,231
1,364
1,146
749
650
598
454
Key 103 & Magic 1152Reach (000’s)
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013. Predicted cumulative reach
Adults 15+ 15-24 25-44 45+
Population 2487 414 843 1230Weekly Reach (000s) 653 183 256 213
Reach % 26% 44% 30% 17%
4 week Reach 1,011 271 392 335
4 week Reach % 41% 65% 46% 27%
Key 103Reach (000’s)
Source: RAJAR, Key 103 TSA. 6 Months, PE Dec 2013.Predicted cumulative reach
Adults 15+ 15-24 25-44 45+
Population 2487 414 843 1230Weekly Reach (000s) 570 178 242 151
Reach % 23% 43% 29% 12%
4 week Reach 895 263 372 244
4 week Reach % 36% 63% 44% 20%
ONLINE + VIDEOKey103.co.uk received 571,546 visitors in Quarter 4 2013 alone browsing 1,303,000 pages. We have a range of online inventory to cater to any particular advertising needs from sponsorships, homepage takeovers, competition pages, social media and more, all the way to sponsoring our smart phone applications which reaches a further 81,875 people and counting.
Source: Google analytics Quarter 4 2013
We also have a regularly cleansed VIP email database which we can send emails to on your behalf to over 73,400 people.
Videos can be created to your requirements and are featured online to help promote your campaign and deliver any key messages. We have the facilities to film footage that relate to your campaign that will engage over half a million listeners that our website attracts.